v3.26.3
REVENUE - Schedule of Amount of Revenue By Geographical Location and Brand (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2026
Sep. 30, 2025
Sep. 30, 2026
Sep. 30, 2025
Disaggregation of Revenue [Line Items]        
Revenue [1] $ 847,228 $ 725,106 $ 2,447,768 $ 1,793,641
Celsius        
Disaggregation of Revenue [Line Items]        
Revenue 356,770 380,952 1,091,732 1,148,293
Alani Nu        
Disaggregation of Revenue [Line Items]        
Revenue 410,122 331,973 1,142,572 633,167
Rockstar        
Disaggregation of Revenue [Line Items]        
Revenue 80,336 12,181 213,464 12,181
North America        
Disaggregation of Revenue [Line Items]        
Revenue 806,193 701,990 2,344,207 1,722,983
Europe        
Disaggregation of Revenue [Line Items]        
Revenue 31,976 17,691 82,184 54,651
Asia-Pacific        
Disaggregation of Revenue [Line Items]        
Revenue 7,316 3,518 15,280 10,143
Other        
Disaggregation of Revenue [Line Items]        
Revenue $ 1,743 $ 1,907 $ 6,097 $ 5,864
[1] Includes $547.4 million and $1,501.4 million for the three and nine months ended September 30, 2026, respectively, and $257.0 million and $691.3 million for the three and nine months ended September 30, 2025, respectively, in each case from a related party.