v3.26.3
REVENUE (Tables)
 9 Months Ended
Sep. 30, 2026
Revenue from Contract with Customer [Abstract]  
Schedule of Amount of Revenue By Geographical Location and Brand
The following table summarizes revenue by geographical location, with all North American revenue derived from the U.S. and Canada. Puerto Rican revenue is included in the “Other” category:
Three Months Ended September 30,Nine Months Ended September 30,
2026202520262025
North America$806,193 $701,990 $2,344,207 $1,722,983 
Europe31,976 17,691 82,184 54,651 
Asia-Pacific
7,316 3,518 15,280 10,143 
Other1,743 1,907 6,097 5,864 
Revenue$847,228 $725,106 $2,447,768 $1,793,641 

The following table summarizes revenue by brand. Revenue attributable to Alani Nu and Rockstar is included beginning on their respective acquisition dates:

Three Months Ended September 30,Nine Months Ended September 30,
2026202520262025
Celsius $356,770 $380,952 $1,091,732 $1,148,293 
Alani Nu410,122 331,973 1,142,572 633,167 
Rockstar80,336 12,181 213,464 12,181 
Revenue$847,228 $725,106 $2,447,768 $1,793,641