v3.26.3
Reportable Segments (Tables)
 9 Months Ended
Sep. 30, 2026
Segment Reporting [Abstract]  
Schedule of Segment Reporting
Selected segment information is set forth below (in thousands):
Three months endedNine months ended
September 30,
2026		September 30,
2025		September 30,
2026		September 30,
2025
HDMC:
Revenue$964,017 $1,073,959 $3,123,767 $3,199,113 
Motorcycles and related products cost of goods sold693,215 790,849 2,281,852 2,302,054 
Gross profit270,802 283,110 841,915 897,059 
Selling, administrative and engineering expense:
People expenses(a)
94,360 92,212 287,028 264,086 
Marketing and advertising expenses(b)
31,667 40,610 112,705 121,524 
Other segment items(c)
100,477 96,169 306,621 279,742 
Operating income
44,298 54,119 135,561 231,707 
LiveWire:
Revenue7,864 5,563 22,094 14,318 
Motorcycles and related products cost of goods sold8,238 7,834 23,051 18,207 
Gross (loss) profit(374)(2,271)(957)(3,889)
Selling, administrative and engineering expense
17,378 15,910 52,393 52,752 
Operating loss(17,752)(18,181)(53,350)(56,641)
HDFS:
Financial services revenue110,758 261,188 339,745 763,587 
Financial services interest expense32,245 75,883 102,105 258,391 
Financial services provision for credit losses20,324 (301,499)51,120 (198,427)
Selling and administrative expense47,431 47,984 131,925 130,994 
Operating income10,758 438,820 54,595 572,629 
Operating income$37,304 $474,758 $136,806 $747,695 
(a)People expenses include salary and related fringe costs, including payroll tax and health and welfare costs, short-term incentive compensation and long-term incentive compensation, primarily in the form of share-based awards and one-time employee termination benefits.
(b)Marketing and advertising expenses include costs related to digital and print media, social media, website maintenance, consumer experiences, product placement, sponsorships and market research.
(c)Other segment items for HDMC include depreciation, warranty, maintenance and facilities costs, supplies and materials, and other professional services.  These costs are all included in Selling, administrative and engineering expense.
Additional segment information is set forth below (in thousands): 
(Unaudited)(Unaudited)
September 30,
2026		December 31,
2025		September 30,
2025
Assets:
HDMC$3,709,545 $3,866,701 $3,545,022 
LiveWire103,834 146,518 89,220 
HDFS3,483,529 4,031,596 6,932,142 
Consolidated$7,296,908 $8,044,815 $10,566,384 
Three months endedNine months ended
September 30,
2026		September 30,
2025		September 30,
2026		September 30,
2025
Depreciation and Amortization:
HDMC$35,702 $39,472 $116,353 $111,151 
LiveWire2,458 2,354 7,118 8,027 
HDFS617 2,384 2,009 7,161 
Consolidated$38,777 $44,210 $125,480 $126,339 
Nine months ended
September 30,
2026		September 30,
2025
Capital expenditures:
HDMC$61,729 $98,894 
LiveWire2,530 2,778 
HDFS163 418 
Consolidated$64,422 $102,090