v3.26.3
Revenue
9 Months Ended
Sep. 30, 2026
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
The Company recognizes revenue when it satisfies a performance obligation by transferring control of a good or service to a customer. Revenue is measured based on the consideration that the Company expects to be entitled to in exchange for the goods or services transferred. Taxes that are collected from a customer concurrent with revenue-producing activities are excluded from revenue.
Disaggregated revenue by major source was as follows (in thousands):
Three months endedNine months ended
September 30,
2026
September 30,
2025
September 30,
2026
September 30,
2025
HDMC:
Motorcycles$733,571 $821,864 $2,417,921 $2,463,793 
Parts and accessories152,941 167,252 472,134 497,558 
Apparel55,201 56,052 168,582 168,614 
Licensing4,605 5,547 16,950 14,549 
Other17,699 23,244 48,180 54,599 
964,017 1,073,959 3,123,767 3,199,113 
LiveWire7,864 5,563 22,094 14,318 
Motorcycles and related products revenue971,881 1,079,522 3,145,861 3,213,431 
HDFS:
Interest income66,558 198,239 177,143 622,696 
Other44,200 62,949 162,602 140,891 
Financial services revenue110,758 261,188 339,745 763,587 
$1,082,639 $1,340,710 $3,485,606 $3,977,018 
The Company maintains certain contract liability balances related to payments received at contract inception in advance of the Company’s performance under the contract which generally relate to the sale of memberships and certain licensing and insurance-related contracts, including unearned premiums collected by Eaglemark Insurance Company Ltd., the Company's insurance captive. Contract liabilities are recognized as revenue as the Company performs under the contract. Contract liabilities, included in Accrued liabilities and Other long-term liabilities on the Consolidated balance sheets, was as follows (in thousands):
September 30,
2026
September 30,
2025
Balance, beginning of period$95,807 $56,753 
Balance, end of period$120,657 $93,221 
Previously recorded contract liabilities recognized as revenue in the three months ended September 30, 2026 and September 30, 2025 were $10.7 million and $8.3 million, respectively, and $33.9 million and $26.1 million in the nine months ended September 30, 2026 and September 30, 2025, respectively. The Company expects to recognize approximately $47.4 million of the remaining unearned revenue over the next 12 months and $73.3 million thereafter.