v3.26.3
SEGMENT INFORMATION - Summary of Significant Expenses (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2026
Sep. 30, 2025
Sep. 30, 2026
Sep. 30, 2025
Segment Reporting [Line Items]        
Cost of revenue $ 10,653 $ 12,460 $ 32,015 $ 38,617
Total expenses 199,830 226,144 634,830 689,609
Sales commissions 2,100 1,900 7,100 7,700
Capitalized commissions amortized from prior periods 2,700 6,500 9,000 23,300
U.S.        
Segment Reporting [Line Items]        
Consumer marketing expense 85,783 84,869 273,636 242,999
Fixed expense 36,029 45,006 106,460 142,761
Pro acquisition expense 30,410 34,068 92,740 108,243
Variable expense 17,923 26,979 60,248 81,507
Cost of revenue 9,121 11,270 27,462 35,619
Total expenses 179,266 202,192 560,546 611,129
International        
Segment Reporting [Line Items]        
Consumer marketing expense 3,725 4,084 20,084 13,771
Fixed expense 6,491 11,249 20,341 34,786
Pro acquisition expense 3,779 2,312 13,509 10,429
Variable expense 5,037 5,117 15,797 16,496
Cost of revenue 1,532 1,190 4,553 2,998
Total expenses $ 20,564 $ 23,952 $ 74,284 $ 78,480