Trading Arrangements, by Individual Trading Arrangements, by Individual [Table] Weighted-average shares of Class A Common Stock outstanding Weighted Average Number of Shares Outstanding, Diluted [Abstract] Trading Arrangement: Trading Arrangement [Axis] Maximum Maximum [Member] Statistical Measurement [Domain] Statistical Measurement [Domain] Title of 12(b) Security Title of 12(b) Security Net loss attributable to Class A Common Stock - diluted Net Income (Loss) Available to Common Stockholders, Diluted Subsequent Event Subsequent Event [Member] Document Fiscal Year Focus Document Fiscal Year Focus Settlement of litigation by issuance of stock Litigation Settlement, Loss Sales of gift cards Sales of Gift Cards The amount of sales of gift cards during the period. Adjustment to Compensation, Amount Adjustment to Compensation Amount Customer [Axis] Customer [Axis] Restructuring Plan [Axis] Restructuring Plan [Axis] Common stock Common Stock, Value, Issued Payments of tax withholdings on vested Restricted Stock Units Payment, Tax Withholding, Share-Based Payment Arrangement Accrued compensation and benefits Employee-related Liabilities, Current Loss contingency accrual Loss Contingency Accrual Line of Credit Line of Credit [Member] Entity Ex Transition Period Entity Ex Transition Period Restatement Determination Date Restatement Determination Date Disposal, cash Proceeds from Divestiture of Businesses Allowance for doubtful accounts receivable Accounts Receivable, Allowance for Credit Loss Schedule of Prepaid Advertising Credits Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Table Text Block] Amendment Flag Amendment Flag Current liabilities: Liabilities, Current [Abstract] Entity Common Stock, Shares Outstanding Entity Common Stock, Shares Outstanding Disposal Group Classification [Axis] Disposal Group Classification [Axis] Shares issued upon settlement agreement (in shares) Stock Issued During Period, Shares, Other Coffee and Energy: Inventory, Coffee [Abstract] No definition available. Loss Contingencies [Table] Loss Contingencies [Table] Total non-current liabilities Liabilities, Noncurrent Adjustment to Non-PEO NEO Compensation Footnote Adjustment to Non-PEO NEO Compensation Footnote [Text Block] Entity Address, State or Province Entity Address, State or Province Granted (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Gross PEO Total Compensation Amount PEO Total Compensation Amount Common stock par value (in dollars per share) Common Stock, Par or Stated Value Per Share Non-current liabilities: Liabilities, Noncurrent [Abstract] Identifiable intangibles, net Intangible Asset, Excluding Goodwill, after Accumulated Amortization PSUs outstanding Outstanding at beginning of period (in shares) Outstanding at end of period (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number Weighted-average shares of Class A Common Stock - basic (in shares) Weighted Average Number of Shares Outstanding, Basic Inventory valuation reserves Inventory Valuation Reserves Outstanding Aggregate Erroneous Compensation Amount Outstanding Aggregate Erroneous Compensation Amount Loss Contingencies [Line Items] Loss Contingencies [Line Items] Number of reportable segments Number of Reportable Segments Total current liabilities Liabilities, Current Loyalty Program points redeemed/expired Loyalty Program Points Redeemed The amount of loyalty Program points redeemed during the period. Entity Address, City or Town Entity Address, City or Town 2032 Purchase Obligation, to be Paid, Year Six Purchase Obligation, to be Paid, Year Six Granted (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period Share-based Compensation Arrangement by Share-based Payment Award [Line Items] Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items] Statement of Financial Position [Abstract] Statement of Financial Position [Abstract] Title and Position [Domain] Title and Position [Domain] Document Information [Line Items] Document Information [Line Items] Award Timing MNPI Disclosure Award Timing MNPI Disclosure [Text Block] Vested (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period Basis of Presentation Basis of Accounting, Policy [Policy Text Block] Class of Stock [Axis] Class of Stock [Axis] Peer Group Total Shareholder Return Amount Peer Group Total Shareholder Return Amount Net loss attributable to Class A Common Stock - basic Net Income (Loss) Available to Common Stockholders, Basic Non-operating expenses Nonoperating Income (Expense) [Abstract] Total Shareholder Return Vs Peer Group Total Shareholder Return Vs Peer Group [Text Block] Maximum borrowing capacity Line of Credit Facility, Maximum Borrowing Capacity Non-Rule 10b5-1 Arrangement Terminated Non-Rule 10b5-1 Arrangement Terminated [Flag] Current maturities of long-term debt Current maturities of long-term debt Long-Term Debt, Current Maturities Total Revenue Revenue Benchmark [Member] Other restructuring Transition Costs Other Restructuring [Member] Subsequent Event Type [Axis] Subsequent Event Type [Axis] Concentration Risk Type [Axis] Concentration Risk Type [Axis] Schedule of Long-term Debt Instruments [Table] Schedule of Long-Term Debt Instruments [Table] Litigation Case [Axis] Litigation Case [Axis] Increase from deferral of revenue Increase (Decrease) in Contract with Customer, Liability Land Land [Member] Non-Controlling Interest Noncontrolling Interest [Member] Loyalty Program points earned Loyalty Program Points Earned The amount of loyalty Program points earned during the period. Use of Estimates Use of Estimates, Policy [Policy Text Block] Amortization of debt issuance costs Amortization of Debt Issuance Costs Prepaid advertising Prepaid Advertising Schedule of Accrued Liabilities Schedule of Accrued Liabilities [Table Text Block] Total debt, net Long-Term Debt 2029 Purchase Obligation, to be Paid, Year Three Document Period End Date Document Period End Date Changes in operating assets and liabilities: Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity, Increase (Decrease) in Operating Capital [Abstract] Disposal, note receivable Disposal Group, Including Discontinued Operation, Consideration, Note Receivable As Of Period End Disposal Group, Including Discontinued Operation, Consideration, Note Receivable As Of Period End Net cash used in investing activities Cash Provided by (Used in) Investing Activity, Including Discontinued Operation Equity Awards Adjustments, Excluding Value Reported in Compensation Table Equity Awards Adjustments, Excluding Value Reported in the Compensation Table [Member] Preferred stock outstanding (in shares) Preferred Stock, Shares Outstanding Amount borrowed Debt Instrument, Face Amount Security Exchange Name Security Exchange Name Accrued freight Accrued Freight, Current Carrying value as of the balance sheet date of obligations incurred through that date and payable for freight. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer). Entity Shell Company Entity Shell Company Class B Common Stock Common Class B [Member] Current operating lease liability Operating Lease, Liability, Current Segment Information Segment Reporting, Policy [Policy Text Block] Schedule of Property, Plant and Equipment, Net Property, Plant, and Equipment [Table Text Block] Net Loss Per Share Earnings Per Share [Text Block] Name Outstanding Recovery, Individual Name Net loss per share attributable to Class A Common Stock Earnings Per Share [Abstract] Award Timing, How MNPI Considered Award Timing, How MNPI Considered [Text Block] Document Fiscal Period Focus Document Fiscal Period Focus Peer Group Issuers, Footnote Peer Group Issuers, Footnote [Text Block] 2027 Purchase Obligation, to be Paid, Year One Total liabilities Liabilities Trading Symbol Trading Symbol Assets held for sale Asset, Held-for-Sale, Not Part of Disposal Group, Current Purchases of property, plant, and equipment Payments to Acquire Property, Plant, and Equipment Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year [Member] Redemption of gift cards Redemption of Gift Cards The amount of redemption of gift cards during the period. Pension Adjustments Prior Service Cost Pension Adjustments Prior Service Cost [Member] Company Selected Measure Name Company Selected Measure Name Income Tax Disclosure [Abstract] Ownership percentage Subsidiary, Ownership Percentage, Parent Computer equipment and software Computer equipment and software [Member] Represents computer equipment and software. Total principal Total Long-Term Debt, Gross Credit Facility [Domain] Credit Facility [Domain] Depreciation and amortization Depreciation, Depletion and Amortization, Nonproduction Operating activities Cash Provided by (Used in) Operating Activity, Including Discontinued Operation [Abstract] Compensation Amount Outstanding Recovery Compensation Amount Individual: Individual [Axis] Financing lease obligations Proceeds (Payments) From Finance Lease Proceeds (Payments) From Finance Lease Weighted-average shares of Class A Common Stock - diluted (in shares) Weighted Average Number of Shares Outstanding, Diluted DTC Sales Channel, Directly to Consumer [Member] Disaggregation of Revenue [Line Items] Disaggregation of Revenue [Line Items] Entity Emerging Growth Company Entity Emerging Growth Company Equity Valuation Assumption Difference, Footnote Equity Valuation Assumption Difference, Footnote [Text Block] Disposal Group Name [Domain] Disposal Group Name [Domain] Underlying Security Market Price Change Underlying Security Market Price Change, Percent Property, plant, and equipment, net Total property, plant, and equipment, net Property, Plant, and Equipment and Finance Lease Right-of-Use Asset, after Accumulated Depreciation and Amortization Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table] Schedule of Share-Based Compensation Arrangements by Share-Based Payment Award [Table] Two Customers Two Customers [Member] Two Customers Gross profit Gross Profit Revenue from Contract with Customer [Abstract] Less: accumulated depreciation and amortization Property, Plant, and Equipment and Finance Lease Right-of-Use Asset, Accumulated Depreciation and Amortization ABL Credit Agreement Revolving Credit Facility And Letters Of Credit [Member] Revolving Credit Facility And Letters Of Credit Award Timing Predetermined Award Timing Predetermined [Flag] Adjustment To PEO Compensation, Footnote Adjustment To PEO Compensation, Footnote [Text Block] Equity-based compensation APIC, Share-Based Payment Arrangement, Increase for Cost Recognition Internal use software Software, Internally Developed [Member] Common Unit redemption (in shares) Common Stock Unit, Shares, Redemption Common Stock Unit, Shares, Redemption Organization, Consolidation and Presentation of Financial Statements [Abstract] Organization, Consolidation and Presentation of Financial Statements [Abstract] Accrued inventory purchases Accrued Inventory Purchases Accrued Inventory Purchases Reduction in right-of-use assets Property, Plant, and Equipment and Finance Lease Right-of-Use Asset, after Accumulated Depreciation and Amortization, Period Increase (Decrease) Property, Plant, and Equipment and Finance Lease Right-of-Use Asset, after Accumulated Depreciation and Amortization, Period Increase (Decrease) Prepaid advertising, net Prepaid Advertising, Net Prepaid Advertising, Net Number of operating locations of leases modified Leases Modified, Number Of Operating Locations Leases Modified, Number Of Operating Locations Allowance for sales returns and charge backs Accounts Receivable, Allowance For Sales Returns And Charge Backs Accounts Receivable, Allowance For Sales Returns And Charge Backs PSUs outstanding (in dollars per shares) Outstanding at beginning of period (in dollars per share) Outstanding at end of period (in dollars per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value All Executive Categories All Executive Categories [Member] Operating lease liability Increase (Decrease) in Operating Lease Liability Number of Co-manufacturers filed complaint Number of Co-Manufacturers Number of Co-Manufacturers Pension Adjustments Service Cost Pension Adjustments Service Cost [Member] Preferred stock par value (in dollars per share) Preferred Stock, Par or Stated Value Per Share Depreciation Depreciation Antidilutive Securities [Axis] Antidilutive Securities [Axis] RSUs Share-Based Compensation Arrangement by Share-Based Payment Award, Non-Option Equity Instruments, Outstanding [Roll Forward] Outstanding, beginning balance (in dollars per share) Outstanding, ending balance (in dollars per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Exercise Price Operating lease, right-of-use asset Operating Lease, Right-of-Use Asset Concentration Risk Type [Domain] Concentration Risk Type [Domain] Schedule of Net Loss Per Share Schedule of Earnings Per Share, Basic and Diluted [Table Text Block] Debt Disclosure [Abstract] Debt Disclosure [Abstract] Debt Instrument, Name [Domain] Debt Instrument, Name [Domain] Noncontrolling Interest [Line Items] Noncontrolling Interest [Line Items] Shares issued upon settlement agreement Stock Issued During Period, Value, Other Minimum Minimum [Member] Expiration Date Trading Arrangement Expiration Date 2030 Long-Term Debt, Maturity, Year Four Schedule of Disaggregation of Revenue by Sales Channel Disaggregation of Revenue [Table Text Block] Location, Statement of Income, Balance [Axis] Location, Statement of Income, Balance [Axis] Non-Rule 10b5-1 Arrangement Adopted Non-Rule 10b5-1 Arrangement Adopted [Flag] Total stockholders' equity Beginning balance Ending balance Equity, Including Portion Attributable to Noncontrolling Interest Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table [Member] Repayment of promissory note Repayment of notes payable Repayments of Notes Payable Building and leasehold improvements Building and Building Improvements [Member] Aggregate Pension Adjustments Service Cost Aggregate Pension Adjustments Service Cost [Member] Proceeds received for public offering, net of issuance costs Proceeds from Issuance of Common Stock Common shares authorized (in shares) Common Stock, Shares Authorized Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table] Antidilutive Security, Excluded EPS Calculation [Table] Nature of Operation, Product Information, Concentration of Risk [Table] Nature of Operation, Product Information, Concentration of Risk [Table] Exercise Price Award Exercise Price Schedule Of Accrued Restructuring Costs [Table] Restructuring Cost [Table] Investing activities Cash Provided by (Used in) Investing Activity, Including Discontinued Operation [Abstract] Accrued sales and other taxes Accrued Sales and Other Taxes, Current Carrying value as of the balance sheet date of obligations incurred through that date and payable for sales tax. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer). Total unrecognized equity compensation expense Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount Document Quarterly Report Document Quarterly Report Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested [Member] Long-Term Debt Debt Disclosure [Text Block] Advertising Advertising [Member] Repayment of long-term debt Repayments of Long-Term Debt Disposal Group Classification [Domain] Disposal Group Classification [Domain] Schedule of Future Minimum Purchase Commitments Contractual Obligation, Fiscal Year Maturity [Table Text Block] Less: debt issuance costs and original issue discount Debt Instrument, Unamortized Discount (Premium) and Debt Issuance Costs, Net Schedule of Accrued Restructuring Costs Restructuring and Related Costs [Table Text Block] Awards Close in Time to MNPI Disclosures, Table Awards Close in Time to MNPI Disclosures [Table Text Block] Restructuring Reserve Restructuring Reserve Equity Component [Domain] Equity Component [Domain] PEO Actually Paid Compensation Amount PEO Actually Paid Compensation Amount Secured Debt Secured Debt [Member] Accrued trade Accrued Trade Accrued Trade Adoption Date Trading Arrangement Adoption Date Disposal, base purchase price Disposal Group, Including Discontinued Operation, Consideration Deferred purchase incentive, noncurrent Accrued Deferred Purchase Incentive, Noncurrent Accrued Deferred Purchase Incentive, Noncurrent Total BRC Inc.'s stockholders' equity Balance beginning Ending balance Equity, Attributable to Parent Total non-operating expenses Nonoperating Income (Expense) Disposal Group, Disposed of by Sale, Not Discontinued Operations Disposal Group, Disposed of by Sale, Not Discontinued Operations [Member] Restructuring Type [Axis] Restructuring Type [Axis] Assets Assets [Abstract] Title Trading Arrangement, Individual Title Forgone Recovery due to Disqualification of Tax Benefits, Amount Forgone Recovery due to Disqualification of Tax Benefits, Amount Restatement does not require Recovery Restatement Does Not Require Recovery [Text Block] Risk-free interest rate Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Risk Free Interest Rate Issuance costs Payments of Stock Issuance Costs Insider Trading Policies and Procedures [Line Items] Outstanding, beginning balance (in shares) Outstanding, ending balance (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Number Letters of Credit Letters Of Credit Sub-Facility [Member] Letters Of Credit Sub-Facility Schedule of Changes in the Number of Incentive Units Schedule of Nonvested Share Activity [Table Text Block] Insider Trading Policies and Procedures Adopted Insider Trading Policies and Procedures Adopted [Flag] PSUs Performance Shares [Member] Prepaid expenses and other current assets Prepaid Expense and Other Assets, Current Supplemental Balance Sheet Information Supplemental Balance Sheet Disclosures [Text Block] Segment Reporting, Entity-Wide Information Not Provided as Part of Reportable Segment, Customer, Extent of Reliance [Table] Segment Reporting, Entity-Wide Information Not Provided as Part of Reportable Segment, Customer, Extent of Reliance [Table] Type of Restructuring [Domain] Type of Restructuring [Domain] 2031 Purchase Obligation, to be Paid, Year Five Letter of Credit Letter of Credit [Member] Commitments and Contingencies Commitments and Contingencies Disclosure [Text Block] Compensation Actually Paid vs. Net Income Compensation Actually Paid vs. Net Income [Text Block] Antidilutive securities (in shares) Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount Number of operating segments Number of Operating Segments RSUs Restricted Stock Units (RSUs) [Member] Accrued marketing Accrued Marketing Costs, Current Schedule of Antidilutive Securities Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block] Entity Central Index Key Entity Central Index Key All Adjustments to Compensation All Adjustments to Compensation [Member] Equity [Abstract] Equity [Abstract] Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year [Member] Restructuring and Related Cost, Incurred Cost Restructuring and Related Cost, Incurred Cost Net cash provided by (used in) operating activities Cash Provided by (Used in) Operating Activity, Including Discontinued Operation Accounts Receivable Accounts Receivable [Member] Remainder of 2026 Long-Term Debt, Maturity, Remainder of Fiscal Year Income Statement [Abstract] Income Statement [Abstract] Stockholders' equity: Equity, Attributable to Parent [Abstract] Employee stock purchase plan (in shares) Stock Issued During Period, Shares, Employee Stock Purchase Plans Document Transition Report Document Transition Report Purchase commitment, amount Purchase Commitment, Amount Purchase Commitment, Amount Ownership [Axis] Ownership [Axis] Restructuring Plan [Domain] Restructuring Plan [Domain] Operating expenses Operating Expenses [Abstract] Finance lease obligations, net of current maturities Finance Lease, Liability, Noncurrent Stock Appreciation Rights (SARs) Stock Appreciation Rights (SARs) [Member] Schedule of Assumptions Were Utilized In Determining the Fair Value of the Units at the Grant Date Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Table Text Block] City Area Code City Area Code Proceeds received for settlement agreement Proceeds from Legal Settlement, Financing Activities Proceeds from Legal Settlement, Financing Activities Property, plant, and equipment, gross Property, Plant, and Equipment and Finance Lease Right-of-Use Asset, before Accumulated Depreciation and Amortization Outpost Outpost [Member] Contract with customer in which good or service is transferred through Outpost intermediary. Document Information [Table] Document Information [Table] All Individuals All Individuals [Member] Name Forgone Recovery, Individual Name Finished Goods Inventory, Finished Goods, Net of Reserves Total unrecognized equity compensation expense to be recognized over a weighted average period Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition Non-GAAP Measure Description Non-GAAP Measure Description [Text Block] Weighted Average Grant Date Fair Value Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Abstract] Statement [Line Items] Statement [Line Items] Total assets Assets Entity [Domain] Entity [Domain] Co-Manufacturers v. BRC Inc. Co-Manufacturers v. BRC Inc. [Member] Co-Manufacturers v. BRC Inc. Preferred stock issued (in shares) Preferred Stock, Shares Issued Granted (in dollars per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value Interest expense, net Interest Expense, Nonoperating Issuance of stock from the Employee Stock Purchase Plan Proceeds, Issuance of Shares, Share-Based Payment Arrangement, Excluding Option Exercised Equity-Based Compensation Share-Based Payment Arrangement [Text Block] Employee stock purchase plan Stock Issued During Period, Value, Employee Stock Purchase Plan Shares issued for public equity offering, net of issuance costs (in shares) Stock Issued During Period, Shares, New Issues PEO PEO [Member] Beginning balance (in shares) Ending balance (in shares) Shares, Outstanding 2028 Long-Term Debt, Maturity, Year Two PSUs payout percentage Share-Based Payment Arrangement, Nonvested Award, Payout Percentage Share-Based Payment Arrangement, Nonvested Award, Payout Percentage Other non-current liabilities Other Liabilities, Noncurrent Project Core Project Core [Member] Project Core Forgone Recovery due to Violation of Home Country Law, Amount Forgone Recovery due to Violation of Home Country Law, Amount Product Information [Line Items] Product Information [Line Items] Granted (in dollars per shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value Stock Options Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Nonvested, Number of Shares [Roll Forward] Authentic Brands Authentic Brands [Member] Authentic Brands Class C Common Stock Common Class C [Member] Decrease from revenue recognition Contract with Customer, Liability, Revenue Recognized Subsequent Event Type [Domain] Subsequent Event Type [Domain] Accumulated Deficit Retained Earnings [Member] Operating lease liability Operating Lease, Liability, Noncurrent Total operating expenses Operating Expenses Revolving Credit Facility Revolving Credit Facility [Member] Forfeited (in dollars per shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value Fair Value Measurements Fair Value Measurement, Policy [Policy Text Block] Erroneously Awarded Compensation Recovery Erroneously Awarded Compensation Recovery [Table] Forfeited (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Forfeitures in Period Increase (Decrease) in Stockholders' Equity [Roll Forward] Increase (Decrease) in Stockholders' Equity [Roll Forward] Common shares outstanding (in shares) Common Stock, Shares, Outstanding Award Timing Disclosures [Line Items] Debt issuance costs paid Payments of Debt Issuance Costs Diluted (in dollars per share) Net loss per share attributable to Class A common stockholders, diluted (in dollars per share) Earnings Per Share, Diluted Entity Current Reporting Status Entity Current Reporting Status Net cash provided by (used in) financing activities Cash Provided by (Used in) Financing Activity, Including Discontinued Operation Total Shareholder Return Amount Total Shareholder Return Amount Prepaid expenses and other assets Increase (Decrease) in Prepaid Expense and Other Assets Litigation Case [Domain] Litigation Case [Domain] Prepaid advertising credits utilized Prepaid Advertising Credits Utilized Prepaid Advertising Credits Utilized Ownership [Domain] Ownership [Domain] Adjustments to reconcile net loss to net cash provided by (used in) operating activities: Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity [Abstract] 2029 Long-Term Debt, Maturity, Year Three Financing activities Cash Provided by (Used in) Financing Activity, Including Discontinued Operation [Abstract] Revenue, net Revenue from Contract with Customer, Excluding Assessed Tax Available borrowings Line of Credit Facility, Remaining Borrowing Capacity Schedule of Percentages of Total Revenue Related To Customer And Affiliate Segment Reporting, Entity-Wide Information Not Provided as Part of Reportable Segment, Customer, Extent of Reliance [Table Text Block] RTD, raw materials Inventory, Raw Materials, Ready to Drink The amount of inventory, Ready-to-Drink. Equity Awards Adjustments, Footnote Equity Awards Adjustments, Footnote [Text Block] Underlying Securities Award Underlying Securities Amount Revenue, Net Revenue from Contract with Customer [Text Block] Shares issued for public equity offering, net of issuance costs Stock Issued During Period, Value, New Issues Forfeited (in dollars per share) Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price Vested (in dollars per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Exercisable, Weighted Average Exercise Price Segment Reporting, Entity-Wide Information Not Provided as Part of Reportable Segment, Customer, Extent of Reliance [Line Items] Segment Reporting, Entity-Wide Information Not Provided as Part of Reportable Segment, Customer, Extent of Reliance [Line Items] Construction in progress Construction in Progress [Member] Inventories, net Increase (Decrease) in Inventories Common Unit redemption Common Stock Unit, Redemption Common Stock Unit, Redemption Schedule of Future Contractual Maturities of Credit Facilities Schedule of Maturities of Long-Term Debt [Table Text Block] Contract with Customer, Sales Channel [Axis] Contract with Customer, Sales Channel [Axis] Title and Position [Axis] Title and Position [Axis] Key Employees Key Employees [Member] Key Employees Apparel and other merchandise Inventory, Apparel and Other Merchandise The amount of inventory, apparel and other merchandise. Commitments and Contingencies Disclosure [Abstract] Commitments and Contingencies Disclosure [Abstract] All Trading Arrangements All Trading Arrangements [Member] Accrued software contracts Accrued Software Contracts, Current Accrued Software Contracts, Current Other Performance Measure, Amount Other Performance Measure, Amount Award Timing MNPI Considered Award Timing MNPI Considered [Flag] Operating income (loss) Operating Income (Loss) 2030 Purchase Obligation, to be Paid, Year Four Current Fiscal Year End Date Current Fiscal Year End Date Sale of stock, gross proceeds Sale Of Stock, Gross Consideration Received On Transaction Sale Of Stock, Gross Consideration Received On Transaction Non-PEO NEO Average Total Compensation Amount Non-PEO NEO Average Total Compensation Amount Vehicles Vehicles [Member] Restructuring Reserve [Roll Forward] Restructuring Reserve [Roll Forward] Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year [Member] Entity File Number Entity File Number Rule 10b5-1 Arrangement Adopted Rule 10b5-1 Arrangement Adopted [Flag] Vesting of stock awards, net of shares withheld for taxes Shares Issued, Value, Share-Based Payment Arrangement, after Forfeiture Incentive Units (Share Equivalents) Incentive Units [Member] Incentive Units Loss on impairment of assets Asset, Impairment Loss Recovery of Erroneously Awarded Compensation Disclosure [Line Items] Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items] Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items] Common shares issued (in shares) Common Stock, Shares, Issued Measure: Measure [Axis] 2028 Purchase Obligation, to be Paid, Year Two Equity Components [Axis] Equity Components [Axis] Note receivable from sale of property and equipment Disposal Group, Including Discontinued Operation, Consideration, Note Receivable Disposal Group, Including Discontinued Operation, Consideration, Note Receivable Accounts receivable, net Increase (Decrease) in Accounts Receivable Product and Service [Domain] Product and Service [Domain] Class of Stock [Line Items] Class of Stock [Line Items] Cash paid for income taxes Income Tax Paid, after Refund Received Disaggregation of Revenue [Table] Disaggregation of Revenue [Table] Restructuring reserve, balance at beginning of period Restructuring reserve, balance at end of period Restructuring Reserve, Current Class A Common Stock Common Class A [Member] Entity Interactive Data Current Entity Interactive Data Current Less: Net loss attributable to non-controlling interest Less: Net loss attributable to non-controlling interest Net Income (Loss) Attributable to Noncontrolling Interest Current maturities of finance lease obligations Finance Lease, Liability, Current Compensation Actually Paid vs. Other Measure Compensation Actually Paid vs. Other Measure [Text Block] Entity Small Business Entity Small Business Marketing and advertising Marketing and Advertising Expense Termination Date Trading Arrangement Termination Date Property, Plant, and Equipment [Line Items] Property, Plant, and Equipment [Line Items] Noncontrolling Interest [Table] Noncontrolling Interest [Table] Compensation Actually Paid vs. Total Shareholder Return Compensation Actually Paid vs. Total Shareholder Return [Text Block] Reverse stock split Stockholders' Equity Note, Stock Split, Conversion Ratio MNPI Disclosure Timed for Compensation Value MNPI Disclosure Timed for Compensation Value [Flag] Other Other Assets, Noncurrent Document Type Document Type Accrued liabilities Total accrued liabilities Accrued Liabilities, Current Schedule of Purchase Commitments Purchase Commitment, Excluding Long-Term Commitment [Table Text Block] Fair Value as of Grant Date Award Grant Date Fair Value Paid-in-kind interest Paid-in-Kind Interest (Gain) loss on disposal of assets Gain (Loss) on Disposition of Assets Pay vs Performance Disclosure, Table Pay vs Performance [Table Text Block] Arrangement Duration Trading Arrangement Duration Statement of Stockholders' Equity [Abstract] Statement of Stockholders' Equity [Abstract] Purchase Obligation, Fiscal Year Maturity [Abstract] Purchase Obligation, Fiscal Year Maturity [Abstract] Proceeds from ABL Facility Proceeds from Issuance of Long-Term Debt Local Phone Number Local Phone Number Entity Address, Postal Zip Code Entity Address, Postal Zip Code Entity Registrant Name Entity Registrant Name Loss before income taxes Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest Insider Trading Policies and Procedures Not Adopted Insider Trading Policies and Procedures Not Adopted [Text Block] Commitments and Contingencies (Note 8) Commitments and Contingencies Antidilutive Securities, Name [Domain] Antidilutive Securities, Name [Domain] Changed Peer Group, Footnote Changed Peer Group, Footnote [Text Block] Machinery and equipment Machinery and Equipment [Member] Forgone Recovery due to Expense of Enforcement, Amount Forgone Recovery due to Expense of Enforcement, Amount Executive Category: Executive Category [Axis] Impairment charges Impairment Charges [Member] Impairment Charges Vesting period Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Period Prepaid advertising, noncurrent Prepaid Advertising, Noncurrent Prepaid Advertising, Noncurrent Furniture and fixtures Furniture and Fixtures [Member] Liabilities and stockholders' equity Liabilities and Equity [Abstract] Inventories, net Total inventories, net Inventory, Net Award Type [Domain] Award Type [Domain] Non-PEO NEO Average Compensation Actually Paid Amount Non-PEO NEO Average Compensation Actually Paid Amount Supplemental cash flow disclosures Supplemental Cash Flow Information [Abstract] PEO Name PEO Name Accrued liabilities Increase (Decrease) in Accrued Liabilities Long-Lived Asset, Class [Axis] Long-Lived Asset, Class [Axis] Stock Price or TSR Estimation Method Stock Price or TSR Estimation Method [Text Block] Entity Tax Identification Number Entity Tax Identification Number Legal Entity [Axis] Legal Entity [Axis] Costs paid or settled Payments for Restructuring Cash and cash equivalents, beginning of period Cash and cash equivalents, end of period Cash, Cash Equivalent, Restricted Cash, and Restricted Cash Equivalent, Continuing Operation Non-current prepaid marketing expenses Prepaid Marketing Expense, Noncurrent Prepaid Marketing Expense, Noncurrent Lease modification fees Lease Modification Fees [Member] Lease Modification Fees Accrued professional fees Accrued Professional Fees, Current Accounts payable Increase (Decrease) in Accounts Payable Other accrued expenses Other Accrued Liabilities, Current Entity Incorporation, State or Country Code Entity Incorporation, State or Country Code Aggregate Erroneous Compensation Not Yet Determined Aggregate Erroneous Compensation Not Yet Determined [Text Block] Material Terms of Trading Arrangement Material Terms of Trading Arrangement [Text Block] Non-NEOs Non-NEOs [Member] Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year [Member] Number of terminated employees Restructuring and Related Cost, Number of Positions Eliminated Debt Instrument [Axis] Debt Instrument [Axis] Equity-based compensation Share-Based Payment Arrangement, Noncash Expense Salaries, wages, and benefits Labor and Related Expense Disposal Group Name [Axis] Disposal Group Name [Axis] Schedule of Company's Credit Facilities and Related Balances Schedule of Debt [Table Text Block] Employee Stock Purchase Plan Employee Stock [Member] Customer [Domain] Customer [Domain] Schedule of Inventories Schedule of Inventory, Current [Table Text Block] 2027 Long-Term Debt, Maturity, Year One Long-term Debt, Type [Domain] Long-Term Debt, Type [Domain] Basic (in dollars per share) Net loss per share attributable to Class A common stockholders, basic (in dollars per share) Earnings Per Share, Basic Deferred revenue and gift card liability Balance as of beginning of period Balance as of end of period Contract with Customer, Liability, Current Accrued donations Accrued Donations, Current Accrued Donations, Current Total current assets Assets, Current Statistical Measurement [Axis] Statistical Measurement [Axis] Insider Trading Arrangements [Line Items] Long-term debt, net Long-Term Debt, Excluding Current Maturities Common Units Common Units [Member] Represents common units ownership in the entity. 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