ADVERTISING AND PROMOTION (Narrative) (Details) - CAD ($) |
2 Months Ended | 12 Months Ended | ||
|---|---|---|---|---|
Oct. 29, 2026 |
Jul. 31, 2026 |
Jul. 31, 2025 |
Aug. 17, 2026 |
|
| Advertising and Promotion [Abstract] | ||||
| Advertising and promotion expense | $ 2,500,000 | $ 1,100,000 | ||
| Investor relations contract commitment | $ 1,000,000 | |||
| Payments for investor relations campaign | $ 500,000 | |||