Schedule of significant revenue and expense categories (Details) - USD ($) |
6 Months Ended | |
|---|---|---|
Jun. 30, 2026 |
Jun. 30, 2025 |
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| Segment Reporting [Abstract] | ||
| Revenue | $ 2,678,528 | $ 2,826,381 |
| Media costs | (1,345,410) | (1,433,488) |
| Data costs | (392,262) | (475,048) |
| Infrastructure costs | (610,577) | (622,840) |
| Salary and benefits costs | (1,857,422) | (2,282,661) |
| Amortization of capitalized software development costs | (279,529) | (382,931) |
| Professional fees | (2,396,406) | (313,411) |
| Other cost of revenue | (3,150) | (5,167) |
| Other platform operations expenses | (264,782) | (269,416) |
| Other sales and marketing expenses | (60,447) | (179,701) |
| Other technology and development expenses | (164,681) | (203,054) |
| Other general and administrative expenses | (439,231) | (286,609) |
| Other segment expenses | (276,390) | (915,365) |
| Provision for income taxes | (22,391) | (74,763) |
| NET LOSS | $ (5,434,150) | $ (4,618,073) |
| X | ||||||||||
- Definition Data costs. No definition available.
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- Definition Infrastructure costs. No definition available.
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- Definition Media costs. No definition available.
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- Definition Other technology and development expenses. No definition available.
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| X | ||||||||||
- Definition Amount of amortization expense for finite-lived intangible asset. Excludes goodwill and capitalized cost for software to be sold, leased, or marketed. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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| X | ||||||||||
- Definition The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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| X | ||||||||||
- Definition Other costs incurred during the reporting period related to other revenue generating activities. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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| X | ||||||||||
- Definition Amount of expense classified as other. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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| X | ||||||||||
- Definition Amount of general and administrative expense classified as other. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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| X | ||||||||||
- Definition Amount of selling and marketing expense classified as other. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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| X | ||||||||||
- Definition A fee charged for services from professionals such as doctors, lawyers and accountants. The term is often expanded to include other professions, for example, pharmacists charging to maintain a medicinal profile of a client or customer. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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| X | ||||||||||
- Definition The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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| X | ||||||||||
- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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| X | ||||||||||
- Definition Amount of expense for salary and wage arising from service rendered by nonofficer employee. Excludes allocated cost, labor-related nonsalary expense, and direct and overhead labor cost included in cost of good and service sold. Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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| X | ||||||||||
- References No definition available.
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