v3.26.3
Revenue from Contracts with Customers
9 Months Ended
Sep. 26, 2026
Revenue from Contract with Customer [Abstract]  
Revenue from Contracts with Customers Revenue from Contracts with Customers
The following table represents a disaggregation of revenue from contracts with customers for the thirteen and thirty-nine weeks ended September 26, 2026 and September 27, 2025 (in thousands):
Thirteen Weeks EndedThirty-Nine Weeks Ended
September 26, 2026September 27, 2025September 26, 2026September 27, 2025
Royalty revenue$78,282 $73,908 $233,653 $218,760 
Franchise fees and other8,019 7,279 26,962 21,091 
Royalty revenue, franchise fees and other86,301 81,187 260,615 239,851 
Advertising fees64,050 62,018 191,855 186,252 
Company-owned restaurant sales34,780 32,531 101,950 95,056 
Total revenue185,131 175,736 554,420 521,159 
Franchise fee, development fee, and international territory fee payments received by the Company are recorded as deferred revenue on the Consolidated Balance Sheets, which represents a contract liability. Deferred revenue is reduced as fees are recognized in revenue over the term of the franchise license for the respective restaurant. As the term of the franchise license is typically ten years, substantially all of the franchise and other fees revenue recognized in the thirteen and thirty-nine weeks ended September 26, 2026 was included in the deferred revenue balance as of December 27, 2025. Approximately $14.2 million and $13.6 million of deferred revenue as of September 26, 2026 and December 27, 2025, respectively, relates to restaurants that have not yet opened, so the fees are not yet being amortized. The weighted average remaining amortization period for deferred franchise and renewal fees related to open restaurants is 7.5 years. The Company did not have any material contract assets as of September 26, 2026.
On May 27, 2026, the Company launched Club Wingstop, its first customer loyalty program. The program allows customers to earn loyalty points redeemable for future purchases of the Company’s products. The loyalty points represent a material right and therefore a separate performance obligation. When an enrolled customer purchases Wingstop products, a portion of the transaction price is deferred as a contract liability until points are redeemed or expire. Points expire twelve months after issuance. The contract liability recorded for the loyalty program is immaterial to the Company’s financial statements for the thirteen and thirty-nine weeks ended September 26, 2026.