v3.26.3
Goodwill and Other Identifiable Intangible Assets
 9 Months Ended
Sep. 30, 2026
Intangible Asset, Goodwill and Other [Abstract]  
Goodwill and Other Identifiable Intangible Assets Goodwill and Other Identifiable Intangible Assets
The Company tests indefinite-lived intangible assets and goodwill for impairment by performing either a qualitative evaluation or a quantitative test at least annually, or more frequently if an indication of impairment arises. The qualitative evaluation is an assessment of factors to determine whether it is more likely than not that the fair value of a reporting unit or asset is less than its carrying amount.
The Company did not identify an indication of goodwill impairment for any of its reporting units or an indication of impairment of any of its indefinite-lived intangible assets during the nine months ended September 30, 2026.
The change in the carrying amount of goodwill attributable to each reportable segment for the nine months ended September 30, 2026 was as follows:
($ in millions)Global Architectural CoatingsPerformance
Coatings		Industrial
Coatings		Total
January 1, 2026$3,008 $1,914 $1,227 $6,149 
Acquisitions, including purchase accounting adjustments— 86 3 89 
Divestitures — (1)— (1)
Foreign currency impact(61)(10)(19)(90)
September 30, 2026$2,947 $1,989 $1,211 $6,147 
As of both September 30, 2026 and December 31, 2025, accumulated goodwill impairment losses totaled $158 million, all of which relates to the Performance Coatings reportable segment.
A summary of the carrying value of the Company's identifiable intangible assets is as follows:
September 30, 2026December 31, 2025
($ in millions)Gross
Carrying
Amount		Accumulated
Amortization		NetGross
Carrying
Amount		Accumulated
Amortization		Net
Indefinite-Lived Identifiable Intangible Assets
Trademarks$1,257 $— $1,257 $1,274 $— $1,274 
Definite-Lived Identifiable Intangible Assets
Acquired technology$821 ($735)$86 $819 ($720)$99 
Customer-related1,769 (1,318)451 1,782 (1,293)489 
Trade names303 (200)103 299 (191)108 
Other47 (45)2 46 (45)1 
Total Definite-Lived Intangible Assets$2,940 ($2,298)$642 $2,946 ($2,249)$697 
Total Identifiable Intangible Assets$4,197 ($2,298)$1,899 $4,220 ($2,249)$1,971 
The Company’s identifiable intangible assets with definite lives are being amortized over their estimated useful lives.
As of September 30, 2026, estimated future amortization expense of identifiable intangible assets is as follows:
($ in millions)Future Amortization Expense
Remaining three months of 2026$27 
2027$89 
2028$82 
2029$75 
2030$65 
2031$55 
Thereafter$249