The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
AMERICAN CENTY ETF TR US EQT ETF 025072885 68,216,672 532,568 SH SOLE 0 0 532,568
CAPITAL GROUP INTL FOCUS EQT SHS CREAT UNIT 14019W109 24,109,888 703,117 SH SOLE 0 0 703,117
DIMENSIONAL ETF TRUST INTERNATNAL VAL 25434V807 39,335,362 704,178 SH SOLE 0 0 704,178
FIDELITY COVINGTON TRUST ENHANCED INTL 31609A404 21,290,689 533,468 SH SOLE 0 0 533,468
FIDELITY COVINGTON TRUST ENHANCED LARGE 31609A305 14,149,541 313,807 SH SOLE 0 0 313,807
ISHARES INC CORE MSCI EMKT 46434G103 19,061,335 234,861 SH SOLE 0 0 234,861
ISHARES TR CORE S&P US VLU 464287663 74,241,384 673,208 SH SOLE 0 0 673,208
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 63,314,395 2,110,480 SH SOLE 0 0 2,110,480
DIMENSIONAL ETF TRUST US COR EQU 2 ETF 25434V708 170,643,171 3,838,991 SH SOLE 0 0 3,838,991
DIMENSIONAL ETF TRUST US SMALL CAP ETF 25434V500 17,764,573 229,457 SH SOLE 0 0 229,457
CAPITAL GRP FIXED INCM ETF T CORE PLUS INCM 14020Y102 33,003,509 1,558,975 SH SOLE 0 0 1,558,975
FIDELITY MERRIMACK STR TR CORP BOND ETF 316188101 284,470 6,373 SH SOLE 0 0 6,373
FIDELITY COVINGTON TRUST HIGH DIVID ETF 316092840 6,770,028 111,477 SH SOLE 0 0 111,477
FIDELITY MERRIMACK STR TR TOTAL BD ETF 316188309 49,993,430 1,154,583 SH SOLE 0 0 1,154,583
ISHARES TR CORE S&P TTL STK 464287150 2,573,964 15,480 SH SOLE 0 0 15,480
VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 14,756,901 188,442 SH SOLE 0 0 188,442
ISHARES TR CORE US AGGBD ET 464287226 13,881,056 146,827 SH SOLE 0 0 146,827
ISHARES TR CORE S&P500 ETF 464287200 2,429,288 3,172 SH SOLE 0 0 3,172
ISHARES TR CORE S&P SCP ETF 464287804 2,911,984 21,405 SH SOLE 0 0 21,405
FIDELITY COVINGTON TRUST MSCI HLTH CARE I 316092600 4,058,711 49,678 SH SOLE 0 0 49,678
VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 6,132,864 39,516 SH SOLE 0 0 39,516
VANGUARD INDEX FDS MRNGSTR SML CP V 922908611 1,861,554 8,058 SH SOLE 0 0 8,058
SPDR SERIES TRUST ST STR P500VAL 78464A508 657,928 10,763 SH SOLE 0 0 10,763
ISHARES TR CORE S&P MCP ETF 464287507 4,209,204 58,502 SH SOLE 0 0 58,502
NICOLET BANKSHARES INC COM 65406E102 672,556 4,126 SH SOLE 0 0 4,126
FIDELITY MERRIMACK STR TR LTD TRM BD ETF 316188200 440,268 8,989 SH SOLE 0 0 8,989
ISHARES TR IBONDS DEC2026 46435GAA0 4,113,916 169,716 SH SOLE 0 0 169,716
ISHARES TR IBONDS 27 ETF 46435UAA9 3,178,206 131,766 SH SOLE 0 0 131,766
ISHARES TR IBDS DEC28 ETF 46435U515 2,749,346 110,150 SH SOLE 0 0 110,150
ISHARES TR IBONDS DEC 29 46436E205 2,161,448 95,260 SH SOLE 0 0 95,260
ISHARES TR IBONDS DEC 2030 46436E726 1,244,232 58,857 SH SOLE 0 0 58,857
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 1,513,174 46,516 SH SOLE 0 0 46,516
ABBVIE INC COM 00287Y109 3,199,172 12,230 SH SOLE 0 0 12,230
ADVANCED MICRO DEVICES INC COM 007903107 2,479,901 4,054 SH SOLE 0 0 4,054
ALPHABET INC CAP STK CL A 02079K305 7,333,481 21,313 SH SOLE 0 0 21,313
AMAZON COM INC COM 023135106 2,656,936 10,664 SH SOLE 0 0 10,664
AMERICAN ELEC PWR CO INC COM 025537101 743,072 6,263 SH SOLE 0 0 6,263
AMERICAN EXPRESS CO COM 025816109 817,095 2,687 SH SOLE 0 0 2,687
APPLE INC COM 037833100 9,362,297 28,113 SH SOLE 0 0 28,113
APPLIED MATLS INC COM 038222105 3,557,901 6,957 SH SOLE 0 0 6,957
BANK OF AMER CORP COM 060505104 1,737,178 31,916 SH SOLE 0 0 31,916
BROADCOM INC COM 11135F101 2,886,306 8,219 SH SOLE 0 0 8,219
CADENCE DESIGN SYSTEM INC COM 127387108 475,797 1,441 SH SOLE 0 0 1,441
CARDINAL HEALTH INC COM 14149Y108 712,370 3,202 SH SOLE 0 0 3,202
CATERPILLAR INC COM 149123101 2,828,875 3,489 SH SOLE 0 0 3,489
CHEVRON CORPORATION COM 166764100 890,867 4,363 SH SOLE 0 0 4,363
CISCO SYS INC COM 17275R102 2,540,884 23,608 SH SOLE 0 0 23,608
CONOCOPHILLIPS COM 20825C104 1,285,087 10,268 SH SOLE 0 0 10,268
ELI LILLY & CO COM 532457108 1,326,562 1,146 SH SOLE 0 0 1,146
EMCOR GROUP INC COM 29084Q100 1,110,909 1,472 SH SOLE 0 0 1,472
EVERPURE INC CL A 74624M102 321,980 2,462 SH SOLE 0 0 2,462
GENERAL DYNAMICS CORP COM 369550108 1,483,272 4,470 SH SOLE 0 0 4,470
INTEL CORP COM 458140100 704,702 5,861 SH SOLE 0 0 5,861
JOHNSON & JOHNSON COM 478160104 2,894,196 10,932 SH SOLE 0 0 10,932
JPMORGAN CHASE & CO COM 46625H100 3,499,924 10,579 SH SOLE 0 0 10,579
LABCORP HOLDINGS INC COM SHS 504922105 309,881 1,006 SH SOLE 0 0 1,006
MERCK & CO INC COM 58933Y105 2,163,820 14,891 SH SOLE 0 0 14,891
META PLATFORMS INC CL A 30303M102 2,960,282 4,082 SH SOLE 0 0 4,082
METLIFE INC COM 59156R108 2,108,348 22,391 SH SOLE 0 0 22,391
MICRON TECHNOLOGY INC COM 595112103 1,917,994 1,801 SH SOLE 0 0 1,801
MICROSOFT CORP COM 594918104 8,125,915 15,843 SH SOLE 0 0 15,843
MOODYS CORP COM 615369105 373,818 823 SH SOLE 0 0 823
NETFLIX INC. COM 64110L106 426,038 6,123 SH SOLE 0 0 6,123
NVIDIA CORPORATION COM 67066G104 7,889,176 34,544 SH SOLE 0 0 34,544
ORACLE CORP COM 68389X105 530,635 3,865 SH SOLE 0 0 3,865
PALO ALTO NETWORKS INC COM 697435105 792,236 1,994 SH SOLE 0 0 1,994
PEPSICO INC COM 713448108 994,330 7,847 SH SOLE 0 0 7,847
PROCTER & GAMBLE CO COM 742718109 2,091,290 14,395 SH SOLE 0 0 14,395
PROLOGIS INC. COM 74340W103 942,204 7,257 SH SOLE 0 0 7,257
REPUBLIC SVCS INC COM 760759100 501,091 2,388 SH SOLE 0 0 2,388
ROBINHOOD MKTS INC COM CL A 770700102 222,975 1,982 SH SOLE 0 0 1,982
ROYAL CARIBBEAN GROUP COM V7780T103 302,753 1,139 SH SOLE 0 0 1,139
T-MOBILE US INC COM 872590104 323,997 1,987 SH SOLE 0 0 1,987
TESLA INC COM 88160R101 1,746,703 4,923 SH SOLE 0 0 4,923
HARTFORD INSURANCE GROUP INC COM 416515104 590,759 4,828 SH SOLE 0 0 4,828
HERSHEY CO COM 427866108 219,226 1,391 SH SOLE 0 0 1,391
HOME DEPOT INC COM 437076102 1,363,111 4,791 SH SOLE 0 0 4,791
TJX COS INC NEW COM 872540109 459,126 3,470 SH SOLE 0 0 3,470
WALMART INC COM 931142103 2,594,401 24,965 SH SOLE 0 0 24,965
ZOOM COMMUNICATIONS INC CL A 98980L101 257,787 2,840 SH SOLE 0 0 2,840
OSHKOSH CORP COM 688239201 579,234 4,496 SH SOLE 0 0 4,496
WELLS FARGO & CO COM 949746101 1,212,276 15,144 SH SOLE 0 0 15,144
CAPITAL GRP FIXED INCM ETF T MUN INM ETF 14020Y201 2,117,068 81,614 SH SOLE 0 0 81,614
PRUDENTIAL FINL INC COM 744320102 1,242,303 10,938 SH SOLE 0 0 10,938
VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 1,575,351 33,263 SH SOLE 0 0 33,263
VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 277,889 396 SH SOLE 0 0 396
ALTRIA GROUP INC COM 02209S103 585,274 8,691 SH SOLE 0 0 8,691
AT&T INC COM 00206R102 746,743 30,604 SH SOLE 0 0 30,604
BANK OF NY MELLON CORP COM 064058100 1,456,566 10,071 SH SOLE 0 0 10,071
BLACKROCK INC COM 09290D101 1,275,184 1,205 SH SOLE 0 0 1,205
COCA COLA CO COM 191216100 1,650,084 19,169 SH SOLE 0 0 19,169
COMCAST CORP NEW CL A 20030N101 254,245 11,684 SH SOLE 0 0 11,684
CROWN CASTLE INC COM 22822V101 345,424 5,183 SH SOLE 0 0 5,183
CSX CORP COM 126408103 1,416,362 30,453 SH SOLE 0 0 30,453
DANAHER CORP DEL COM 235851102 418,912 1,891 SH SOLE 0 0 1,891
DELL TECHNOLOGIES INC CL C 24703L202 1,029,399 1,914 SH SOLE 0 0 1,914
EXXONMOBIL HOLDINGS CORP COM SHS 30233Q108 2,960,625 18,191 SH SOLE 0 0 18,191
GILEAD SCIENCES INC COM 375558103 687,778 4,614 SH SOLE 0 0 4,614
INTERNATIONAL BUSINESS MACHS COM 459200101 1,020,120 4,638 SH SOLE 0 0 4,638
ISHARES TR RUS 1000 VAL ETF 464287598 2,212,775 8,925 SH SOLE 0 0 8,925
KINDER MORGAN INC DEL COM 49456B101 919,460 30,496 SH SOLE 0 0 30,496
L3HARRIS TECHNOLOGIES INC COM 502431109 476,026 2,010 SH SOLE 0 0 2,010
LOCKHEED MARTIN CORP COM 539830109 579,142 1,137 SH SOLE 0 0 1,137
MCDONALDS CORP COM 580135101 999,085 4,326 SH SOLE 0 0 4,326
PARKER-HANNIFIN CORP COM 701094104 1,875,739 1,963 SH SOLE 0 0 1,963
PFIZER INC COM 717081103 555,739 19,486 SH SOLE 0 0 19,486
PHILIP MORRIS INTL INC COM 718172109 1,521,376 7,973 SH SOLE 0 0 7,973
PUBLIC SVC ENTERPRISE GROUP COM 744573106 557,262 8,275 SH SOLE 0 0 8,275
QUALCOMM INC COM 747525103 1,074,708 5,840 SH SOLE 0 0 5,840
SOUTHERN CO COM 842587107 822,885 9,927 SH SOLE 0 0 9,927
US BANCORP COM NEW 902973304 1,084,079 18,769 SH SOLE 0 0 18,769
VERIZON COMMUNICATIONS INC COM 92343V104 960,193 20,933 SH SOLE 0 0 20,933
WP CAREY INC COM 92936U109 841,427 13,019 SH SOLE 0 0 13,019
NEXTERA ENERGY INC COM 65339F101 240,376 3,174 SH SOLE 0 0 3,174
VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 546,301 6,584 SH SOLE 0 0 6,584
VANGUARD INDEX FDS MRNGSTR TTL STK 922908769 3,310,066 8,845 SH SOLE 0 0 8,845
UNITEDHEALTH GROUP INC COM 91324P102 490,980 1,338 SH SOLE 0 0 1,338
ABBOTT LABORATORIES COM 002824100 821,862 8,316 SH SOLE 0 0 8,316
GALLAGHER ARTHUR J & CO COM 363576109 406,789 1,783 SH SOLE 0 0 1,783
CITIGROUP INC COM NEW 172967424 398,656 3,079 SH SOLE 0 0 3,079
CITIZENS FINL GROUP INC COM 174610105 273,339 4,287 SH SOLE 0 0 4,287
CUMMINS INC COM 231021106 369,393 715 SH SOLE 0 0 715
DELTA AIR LINES INC COM NEW 247361702 400,981 4,804 SH SOLE 0 0 4,804
FIFTH THIRD BANCORP COM 316773100 466,838 9,230 SH SOLE 0 0 9,230
FORD MTR CO COM 345370860 211,369 17,526 SH SOLE 0 0 17,526
INTUIT COM 461202103 224,230 813 SH SOLE 0 0 813
LAMAR ADVERTISING CO CL A 512816109 375,503 2,606 SH SOLE 0 0 2,606
MEDTRONIC PLC SHS G5960L103 276,037 3,199 SH SOLE 0 0 3,199
MORGAN STANLEY COM NEW 617446448 217,632 1,157 SH SOLE 0 0 1,157
PNC FINL SVCS GROUP INC COM 693475105 478,744 2,154 SH SOLE 0 0 2,154
TEXAS INSTRS INC COM 882508104 363,698 1,299 SH SOLE 0 0 1,299
ALPHABET INC CAP STK CL C 02079K107 434,348 1,275 SH SOLE 0 0 1,275
AMGEN INC COM 031162100 216,894 515 SH SOLE 0 0 515
AMPHENOL CORP CL A 032095101 690,054 8,186 SH SOLE 0 0 8,186
ARISTA NETWORKS INC COM SHS 040413205 232,933 1,144 SH SOLE 0 0 1,144
CINTAS CORP COM 172908105 215,275 1,104 SH SOLE 0 0 1,104
HOWMET AEROSPACE INC COM 443201108 238,420 1,054 SH SOLE 0 0 1,054
ISHARES TR RUSSELL 3000 ETF 464287689 1,088,247 2,521 SH SOLE 0 0 2,521
LAM RESEARCH CORP COM NEW 512807306 785,162 2,390 SH SOLE 0 0 2,390
MARRIOTT INTL INC NEW CL A 571903202 213,855 601 SH SOLE 0 0 601
PALANTIR TECHNOLOGIES INC CL A 69608A108 993,236 5,310 SH SOLE 0 0 5,310
RTX CORPORATION COM 75513E101 274,244 1,477 SH SOLE 0 0 1,477
TWILIO INC CL A 90138F102 223,147 763 SH SOLE 0 0 763
VERTIV HOLDINGS CO COM CL A 92537N108 212,470 880 SH SOLE 0 0 880
FIDELITY COVINGTON TRUST FIDELITY FUND LR 316092337 1,916,570 56,279 SH SOLE 0 0 56,279
ISHARES TR S&P 500 GRWT ETF 464287309 2,244,111 15,775 SH SOLE 0 0 15,775
ISHARES TR S&P 500 VAL ETF 464287408 1,020,899 4,472 SH SOLE 0 0 4,472
ISHARES TR S&P MC 400VL ETF 464287705 208,719 1,516 SH SOLE 0 0 1,516
VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 7,234,211 31,007 SH SOLE 0 0 31,007
VANGUARD INDEX FDS REAL ESTATE ETF 922908553 266,727 2,976 SH SOLE 0 0 2,976
WEC ENERGY GROUP INC COM 92939U106 1,167,186 11,582 SH SOLE 0 0 11,582
BLOOM ENERGY CORP COM CL A 093712107 215,767 779 SH SOLE 0 0 779
COSTCO WHOLESALE CORPORATION COM 22160K105 556,225 611 SH SOLE 0 0 611
GE AEROSPACE COM NEW 369604301 401,770 1,287 SH SOLE 0 0 1,287
MASTERCARD INCORPORATED CL A 57636Q104 313,084 568 SH SOLE 0 0 568
PHILLIPS 66 COM 718546104 222,626 872 SH SOLE 0 0 872
VESTIS CORPORATION COM SHS 29430C102 150,647 11,276 SH SOLE 0 0 11,276
VISA INC COM CL A 92826C839 409,711 1,140 SH SOLE 0 0 1,140
SPDR SERIES TRUST ST STR P500GRW 78464A409 822,487 6,683 SH SOLE 0 0 6,683
VANGUARD INDEX FDS MRNGSTR MD CP GR 922908538 222,546 762 SH SOLE 0 0 762
VANGUARD INDEX FDS MRNGSTR MD CP VA 922908512 312,960 1,601 SH SOLE 0 0 1,601
SPDR SERIES TRUST ST STR SP DIV 78464A763 1,974,536 13,480 SH SOLE 0 0 13,480
SELECT SECTOR SPDR TR ST STR UTIL ETF 81369Y886 785,276 19,911 SH SOLE 0 0 19,911
ISHARES TR IBONDS DEC 2031 46436E486 1,607,787 80,149 SH SOLE 0 0 80,149
ISHARES TR IBONDS DEC 2032 46436E312 1,281,228 53,229 SH SOLE 0 0 53,229
ISHARES TR INVT GRAD SY ETF 46435G219 444,500 10,388 SH SOLE 0 0 10,388
ISHARES TR CORE MSCI TOTAL 46432F834 418,740 4,408 SH SOLE 0 0 4,408
VANGUARD INDEX FDS MRNGSTR GRWT ETF 922908736 760,072 8,435 SH SOLE 0 0 8,435
ASSOCIATED BANC-CORP COM 045487105 234,692 8,192 SH SOLE 0 0 8,192
DIMENSIONAL ETF TRUST US TARGETED VLU 25434V609 676,571 10,183 SH SOLE 0 0 10,183
VANGUARD WORLD FD HEALTH CAR ETF 92204A504 682,000 2,158 SH SOLE 0 0 2,158
ISHARES TR IBONDS DEC 2036 46438G166 291,508 12,336 SH SOLE 0 0 12,336
ISHARES TR CORE MSCI EAFE 46432F842 976,427 10,079 SH SOLE 0 0 10,079
NVENT ELEC PLC SHS G6700G107 244,830 1,527 SH SOLE 0 0 1,527
FIDELITY COVINGTON TRUST BLUE CHIP GRWTH 316092352 1,939,319 30,681 SH SOLE 0 0 30,681
SALESFORCE INC COM 79466L302 618,585 2,695 SH SOLE 0 0 2,695
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1,486,218 2,985 SH SOLE 0 0 2,985
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 645,467 3,103 SH SOLE 0 0 3,103
ISHARES TR IBONDS DEC 2033 46436E130 2,241,249 91,554 SH SOLE 0 0 91,554
CAPITAL GROUP GROWTH ETF SHS CREAT UNIT 14020G101 284,745 6,003 SH SOLE 0 0 6,003
KIMBERLY-CLARK CORP COM 494368103 363,990 3,736 SH SOLE 0 0 3,736
ILLINOIS TOOL WKS INC COM 452308109 409,745 1,593 SH SOLE 0 0 1,593
ISHARES TR IBONDS DEC 2034 46438G653 494,905 20,094 SH SOLE 0 0 20,094
DIMENSIONAL ETF TRUST US SUSTAINABILTY 25434V716 344,954 7,313 SH SOLE 0 0 7,313
FERGUSON ENTERPRISES INC COMMON STOCK NEW 31488V107 221,099 993 SH SOLE 0 0 993
STATE STR SPDR S&P 500 ETF T TR UNIT 78462F103 690,685 906 SH SOLE 0 0 906
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 395,454 5,601 SH SOLE 0 0 5,601
FIDELITY COVINGTON TRUST MSCI INFO TECH I 316092808 330,232 1,101 SH SOLE 0 0 1,101
ISHARES TR EAFE GRWTH ETF 464288885 290,281 2,422 SH SOLE 0 0 2,422
SHOPIFY INC CL A SUB VTG SHS 82509L107 220,296 1,485 SH SOLE 0 0 1,485
VANGUARD INDEX FDS MRNGSTR VAL ETF 922908744 585,743 2,711 SH SOLE 0 0 2,711
CAPITAL GRP FIXED INCM ETF T US MULTI-SECTOR 14020Y300 617,087 23,526 SH SOLE 0 0 23,526
FIDELITY MERRIMACK STR TR AAA CLO ETF 316188838 201,020 4,000 SH SOLE 0 0 4,000
ISHARES TR SP SMCP600VL ETF 464287879 487,498 3,806 SH SOLE 0 0 3,806
BANK FIRST CORP COM 06211J100 725,449 4,875 SH SOLE 0 0 4,875
ISHARES TR RUSSELL 2000 ETF 464287655 214,607 772 SH SOLE 0 0 772
GLOBAL X FDS NASDAQ 100 COVER 37954Y483 318,777 17,185 SH SOLE 0 0 17,185
BLACKROCK ETF TRUST ISHA I IN TE ETF 09290C780 507,526 10,755 SH SOLE 0 0 10,755
DIMENSIONAL ETF TRUST US EQUI MARK ETF 25434V401 290,753 3,502 SH SOLE 0 0 3,502
ISHARES TR IBOXX HI YD ETF 464288513 242,208 3,137 SH SOLE 0 0 3,137