<?xml version="1.0" encoding="UTF-8"?>

<!--XBRL Document Created with the Workiva Platform-->
<!--Copyright 2026 Workiva-->
<!--r:019f62b0-459a-7209-a3d0-abc9f18886da,g:adcbb5eb-3d7e-4556-8fa3-59dc0dec94a8-->
<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel"/>
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_ck0001710607_Russell3000IndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember_label_en-US" xlink:label="lab_ck0001710607_Russell3000IndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Russell 3000&#174; Index (reflects no deduction for fees, expenses or taxes)</link:label>
    <link:label id="lab_ck0001710607_Russell3000IndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember_documentation_en-US" xlink:label="lab_ck0001710607_Russell3000IndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Russell 3000&#174; Index (reflects no deduction for fees, expenses or taxes)</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_Russell3000IndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_Russell3000IndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_Russell3000IndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:to="lab_ck0001710607_Russell3000IndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_MidCapStocksRiskMember_label_en-US" xlink:label="lab_ck0001710607_MidCapStocksRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mid Cap Stocks Risk Member</link:label>
    <link:label id="lab_ck0001710607_MidCapStocksRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_MidCapStocksRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mid Cap Stocks Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_MidCapStocksRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_MidCapStocksRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_MidCapStocksRiskMember" xlink:to="lab_ck0001710607_MidCapStocksRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_AmericanCenturyETFTrustMember_label_en-US" xlink:label="lab_ck0001710607_AmericanCenturyETFTrustMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">American Century ETF Trust</link:label>
    <link:label id="lab_ck0001710607_AmericanCenturyETFTrustMember_documentation_en-US" xlink:label="lab_ck0001710607_AmericanCenturyETFTrustMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">American Century ETF Trust</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_AmericanCenturyETFTrustMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_AmericanCenturyETFTrustMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_AmericanCenturyETFTrustMember" xlink:to="lab_ck0001710607_AmericanCenturyETFTrustMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_SectorRiskMember_label_en-US" xlink:label="lab_ck0001710607_SectorRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sector Risk Member</link:label>
    <link:label id="lab_ck0001710607_SectorRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_SectorRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Sector Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_SectorRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_SectorRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_SectorRiskMember" xlink:to="lab_ck0001710607_SectorRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_AuthorizedParticipantConcentrationRiskMember_label_en-US" xlink:label="lab_ck0001710607_AuthorizedParticipantConcentrationRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Authorized Participant Concentration Risk Member</link:label>
    <link:label id="lab_ck0001710607_AuthorizedParticipantConcentrationRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_AuthorizedParticipantConcentrationRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Authorized Participant Concentration Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_AuthorizedParticipantConcentrationRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_AuthorizedParticipantConcentrationRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_AuthorizedParticipantConcentrationRiskMember" xlink:to="lab_ck0001710607_AuthorizedParticipantConcentrationRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_RussellMidcapGrowthIndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember_label_en-US" xlink:label="lab_ck0001710607_RussellMidcapGrowthIndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Russell Midcap&#174; Growth Index (reflects no deduction for fees, expenses or taxes)</link:label>
    <link:label id="lab_ck0001710607_RussellMidcapGrowthIndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember_documentation_en-US" xlink:label="lab_ck0001710607_RussellMidcapGrowthIndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Russell Midcap&#174; Growth Index (reflects no deduction for fees, expenses or taxes)</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_RussellMidcapGrowthIndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_RussellMidcapGrowthIndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_RussellMidcapGrowthIndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:to="lab_ck0001710607_RussellMidcapGrowthIndexReflectsNoDeductionForFeesExpensesOrTaxesIndexMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_PriceVolatilityRiskMember_label_en-US" xlink:label="lab_ck0001710607_PriceVolatilityRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Price Volatility Risk Member</link:label>
    <link:label id="lab_ck0001710607_PriceVolatilityRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_PriceVolatilityRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Price Volatility Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_PriceVolatilityRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_PriceVolatilityRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_PriceVolatilityRiskMember" xlink:to="lab_ck0001710607_PriceVolatilityRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_StyleRiskMember_label_en-US" xlink:label="lab_ck0001710607_StyleRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Style Risk Member</link:label>
    <link:label id="lab_ck0001710607_StyleRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_StyleRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Style Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_StyleRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_StyleRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_StyleRiskMember" xlink:to="lab_ck0001710607_StyleRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_PrincipalLossRiskMember_label_en-US" xlink:label="lab_ck0001710607_PrincipalLossRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Principal Loss Risk Member</link:label>
    <link:label id="lab_ck0001710607_PrincipalLossRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_PrincipalLossRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Principal Loss Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_PrincipalLossRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_PrincipalLossRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_PrincipalLossRiskMember" xlink:to="lab_ck0001710607_PrincipalLossRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_LargeShareholderRiskMember_label_en-US" xlink:label="lab_ck0001710607_LargeShareholderRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Large Shareholder Risk Member</link:label>
    <link:label id="lab_ck0001710607_LargeShareholderRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_LargeShareholderRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Large Shareholder Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_LargeShareholderRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_LargeShareholderRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_LargeShareholderRiskMember" xlink:to="lab_ck0001710607_LargeShareholderRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_MarketRiskMember_label_en-US" xlink:label="lab_ck0001710607_MarketRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Market Risk Member</link:label>
    <link:label id="lab_ck0001710607_MarketRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_MarketRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Market Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_MarketRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_MarketRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_MarketRiskMember" xlink:to="lab_ck0001710607_MarketRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_S000068306Member_label_en-US" xlink:label="lab_ck0001710607_S000068306Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">American Century Mid Cap Growth Insights ETF Series</link:label>
    <link:label id="lab_ck0001710607_S000068306Member_documentation_en-US" xlink:label="lab_ck0001710607_S000068306Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">American Century Mid Cap Growth Insights ETF, S000068306</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_S000068306Member" xlink:href="ck0001710607-20261009.xsd#ck0001710607_S000068306Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_S000068306Member" xlink:to="lab_ck0001710607_S000068306Member" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_MarketTradingRiskMember_label_en-US" xlink:label="lab_ck0001710607_MarketTradingRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Market Trading Risk Member</link:label>
    <link:label id="lab_ck0001710607_MarketTradingRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_MarketTradingRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Market Trading Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_MarketTradingRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_MarketTradingRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_MarketTradingRiskMember" xlink:to="lab_ck0001710607_MarketTradingRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_GrowthStocksRiskMember_label_en-US" xlink:label="lab_ck0001710607_GrowthStocksRiskMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Growth Stocks Risk Member</link:label>
    <link:label id="lab_ck0001710607_GrowthStocksRiskMember_documentation_en-US" xlink:label="lab_ck0001710607_GrowthStocksRiskMember" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Growth Stocks Risk Member</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_GrowthStocksRiskMember" xlink:href="ck0001710607-20261009.xsd#ck0001710607_GrowthStocksRiskMember"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_GrowthStocksRiskMember" xlink:to="lab_ck0001710607_GrowthStocksRiskMember" xlink:type="arc" order="1"/>
    <link:label id="lab_ck0001710607_C000218645Member_label_en-US" xlink:label="lab_ck0001710607_C000218645Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">American Century Mid Cap Growth Insights ETF Class</link:label>
    <link:label id="lab_ck0001710607_C000218645Member_documentation_en-US" xlink:label="lab_ck0001710607_C000218645Member" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">American Century Mid Cap Growth Insights ETF Class, C000218645, MID</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_ck0001710607_C000218645Member" xlink:href="ck0001710607-20261009.xsd#ck0001710607_C000218645Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_ck0001710607_C000218645Member" xlink:to="lab_ck0001710607_C000218645Member" xlink:type="arc" order="1"/>
  </link:labelLink>
</link:linkbase>
