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SEGMENTS
 6 Months Ended 12 Months Ended
Jun. 30, 2026
Dec. 31, 2025
Segment Reporting [Abstract]    
SEGMENTS

 

11. SEGMENTS

 

The Company operates as one operating and reportable segment. The Company’s chief operating decision maker (“CODM”) is its Chief Executive Officer, who reviews financial information presented on a consolidated basis. The CODM uses consolidated gross margin and net income (loss) to assess financial performance and allocate resources. These financial metrics are used by the CODM to make key operating decisions, including the determination of the rate at which the Company seeks to grow gross margin and the allocation of resources among cost of revenues, sales and marketing, research and development, and general and administrative activities.

 

The significant segment expenses regularly provided to the CODM and included in the measure of segment profit or loss include cost of revenues, sales and marketing expenses, research and development expenses, and general and administrative expenses. Because the Company has a single reportable segment, the amounts of these significant segment expenses and the Company’s measure of segment profit or loss are the same as the corresponding amounts presented in the Company’s consolidated statements of operations.

 

The following table presents the Company’s net revenues disaggregated by geography (based on the ship to location) with respect to the Company’s operating segment for the six months ended June 30, 2026 and 2025 (in thousands);

 

   2026   2025 
United States  $25,529   $21,158 
Australia   2,473    157 
Canada   778    574 
Europe   1,070    658 
Mexico   -    306 
All other   652    56 
Total revenues  $30,502   $22,909 

 

 

14. SEGMENTS

 

The Company operates as one operating and reportable segment. The Company’s chief operating decision maker (“CODM”) is its Chief Executive Officer, who reviews financial information presented on a consolidated basis. The CODM uses consolidated gross margin and net loss to assess financial performance and allocate resources. These financial metrics are used by the CODM to make key operating decisions, including the determination of the rate at which the Company seeks to grow gross margin and the allocation of resources among cost of revenues, sales and marketing, research and development, and general and administrative activities.

 

The significant segment expenses regularly provided to the CODM and included in the measure of segment profit or loss include cost of revenues, sales and marketing expenses, research and development expenses, and general and administrative expenses. Because the Company has a single reportable segment, the amounts of these significant segment expenses and the Company’s measure of segment profit or loss are the same as the corresponding amounts presented in the Company’s consolidated statements of operations.

 

The following table presents the Company’s net revenues disaggregated by geography with respect to the Company’s operating segment for the years ended December 31, 2025 and 2024 (in thousands):

 

   2025   2024 
United States  $42,525   $34,772 
Australia   2,034    3,253 
Canada   1,059    2,469 
Brazil   4    705 
Mexico   315    - 
Europe   1,124    486 
All other   117    792 
Total revenues  $47,178   $42,477