<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/nport" xmlns:com="http://www.sec.gov/edgar/common" xmlns:ncom="http://www.sec.gov/edgar/nportcommon" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
    <submissionType>NPORT-P</submissionType>
    <isConfidential>false</isConfidential>
    <filerInfo>
      
      <filer>
        <issuerCredentials>
          <cik>0001415726</cik>
          <ccc>XXXXXXXX</ccc>
        </issuerCredentials>
      </filer>
      
      
      <seriesClassInfo>
        <seriesId>S000085977</seriesId>
        <classId>C000251377</classId>
      </seriesClassInfo>
      
      
    </filerInfo>
  </headerData>
  <formData>
    <genInfo>
      <regName>Innovator ETFs Trust</regName>
      <regFileNumber>811-22135</regFileNumber>
      <regCik>0001415726</regCik>
      <regLei>549300MFJRNH6TF8OL20</regLei>
      <regStreet1>200 W. Front Street</regStreet1>
      <regCity>Wheaton</regCity>
      <regStateConditional regCountry="US" regState="US-IL"/>
      <regZipOrPostalCode>60187</regZipOrPostalCode>
      <regPhone>800-208-5212</regPhone>
      <seriesName>Innovator U.S. Small Cap Power Buffer ETF - February</seriesName>
      <seriesId>S000085977</seriesId>
      <seriesLei>529900T8Y67Y5C05OH94</seriesLei>
      <repPdEnd>2026-10-31</repPdEnd>
      <repPdDate>2026-07-31</repPdDate>
      <isFinalFiling>N</isFinalFiling>
    </genInfo>
    <fundInfo>
      <totAssets>43161146.330000000000</totAssets>
      <totLiabs>2038689.600000000000</totLiabs>
      <netAssets>41122456.730000000000</netAssets>
      <assetsAttrMiscSec>0.000000000000</assetsAttrMiscSec>
      <assetsInvested>0.000000000000</assetsInvested>
      <amtPayOneYrBanksBorr>0.000000000000</amtPayOneYrBanksBorr>
      <amtPayOneYrCtrldComp>0.000000000000</amtPayOneYrCtrldComp>
      <amtPayOneYrOthAffil>0.000000000000</amtPayOneYrOthAffil>
      <amtPayOneYrOther>0.000000000000</amtPayOneYrOther>
      <amtPayAftOneYrBanksBorr>0.000000000000</amtPayAftOneYrBanksBorr>
      <amtPayAftOneYrCtrldComp>0.000000000000</amtPayAftOneYrCtrldComp>
      <amtPayAftOneYrOthAffil>0.000000000000</amtPayAftOneYrOthAffil>
      <amtPayAftOneYrOther>0.000000000000</amtPayAftOneYrOther>
      <delayDeliv>0.000000000000</delayDeliv>
      <standByCommit>0.000000000000</standByCommit>
      <liquidPref>0.000000000000</liquidPref>
      <cshNotRptdInCorD>200.780000000000</cshNotRptdInCorD>
      <isNonCashCollateral>N</isNonCashCollateral>
      <returnInfo>
        <monthlyTotReturns>
          <monthlyTotReturn classId="C000251377" rtn1="2.050000000000" rtn2="1.870000000000" rtn3="-.320000000000"/>
        </monthlyTotReturns>
        <monthlyReturnCats>
          <equityContracts>
            <mon1 netRealizedGain="786882.280000000000" netUnrealizedAppr="87502.680000000000"/>
            <mon2 netRealizedGain="250756.460000000000" netUnrealizedAppr="544336.070000000000"/>
            <mon3 netRealizedGain="-1979.640000000000" netUnrealizedAppr="-100838.200000000000"/>
            <optionCategory>
              <instrMon1 netRealizedGain="786882.280000000000" netUnrealizedAppr="87502.680000000000"/>
              <instrMon2 netRealizedGain="250756.460000000000" netUnrealizedAppr="544336.070000000000"/>
              <instrMon3 netRealizedGain="-1979.640000000000" netUnrealizedAppr="-100838.200000000000"/>
            </optionCategory>
          </equityContracts>
        </monthlyReturnCats>
        <othMon1 netRealizedGain="0.00" netUnrealizedAppr="0.00"/>
        <othMon2 netRealizedGain="0.00" netUnrealizedAppr="0.00"/>
        <othMon3 netRealizedGain="0.00" netUnrealizedAppr="0.00"/>
      </returnInfo>
      <mon1Flow redemption="13466355.000000000000" reinvestment=".000000000000" sales=".000000000000"/>
      <mon2Flow redemption="3063880.000000000000" reinvestment=".000000000000" sales="758800.000000000000"/>
      <mon3Flow redemption=".000000000000" reinvestment=".000000000000" sales=".000000000000"/>
      
      
      
      <varInfo>
        
        <fundsDesignatedInfo>
          <nameDesignatedIndex>Russell 2000</nameDesignatedIndex>
          <indexIdentifier>RUEQRU2KRW</indexIdentifier>
          
        </fundsDesignatedInfo>
        
      </varInfo>
    </fundInfo>
    <invstOrSecs>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>iShares Russell 2000 ETF</title>
        <cusip>N/A</cusip>
        <identifiers>
          <ticker value="4IWM 1 C2.6"/>
          <other otherDesc="BBGID" value="BBG01ZZ9KZ85"/>
        </identifiers>
        <balance>1470.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>42162804.600000000000</valUSD>
        <pctVal>102.5298777182</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Call</putOrCall>
            <writtenOrPur>Purchased</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>iShares Russell 2000 ETF</issuerName>
                <issueTitle>iShares Russell 2000 ETF</issueTitle>
                <identifiers>
                  <cusip value="464287655"/>
                  <isin value="US4642876555"/>
                  <ticker value="IWM"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>2.600000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2027-01-29</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>4362312.540000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>iShares Russell 2000 ETF</title>
        <cusip>N/A</cusip>
        <identifiers>
          <ticker value="4IWM 1 P220.7"/>
          <other otherDesc="BBGID" value="BBG01ZZ9KZ67"/>
        </identifiers>
        <balance>-1470.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>-303893.100000000000</valUSD>
        <pctVal>-0.7389954885</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Put</putOrCall>
            <writtenOrPur>Written</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>iShares Russell 2000 ETF</issuerName>
                <issueTitle>iShares Russell 2000 ETF</issueTitle>
                <identifiers>
                  <cusip value="464287655"/>
                  <isin value="US4642876555"/>
                  <ticker value="IWM"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>220.700000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2027-01-29</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>837459.670000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>US BANK MMDA - USBGFS 9</name>
        <lei>N/A</lei>
        <title>US BANK MMDA - USBGFS 9</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="8AMMF0JA0"/>
        </identifiers>
        <balance>111660.650000000000</balance>
        <units>NS</units>
        <curCd>USD</curCd>
        <valUSD>111660.650000000000</valUSD>
        <pctVal>0.2715320506</pctVal>
        <payoffProfile>Long</payoffProfile>
        <assetCat>STIV</assetCat>
        <issuerCat>RF</issuerCat>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>N/A</fairValLevel>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>iShares Russell 2000 ETF</title>
        <cusip>N/A</cusip>
        <identifiers>
          <ticker value="4IWM 1 C305.43"/>
          <other otherDesc="BBGID" value="BBG01ZZ9KF89"/>
        </identifiers>
        <balance>-1470.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>-1706993.400000000000</valUSD>
        <pctVal>-4.1510005378</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Call</putOrCall>
            <writtenOrPur>Written</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>iShares Russell 2000 ETF</issuerName>
                <issueTitle>iShares Russell 2000 ETF</issueTitle>
                <identifiers>
                  <cusip value="464287655"/>
                  <isin value="US4642876555"/>
                  <ticker value="IWM"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>305.430000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2027-01-29</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>-442914.320000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>iShares Russell 2000 ETF</title>
        <cusip>N/A</cusip>
        <identifiers>
          <ticker value="4IWM 1 P259.65"/>
          <other otherDesc="BBGID" value="BBG01ZZ9KF43"/>
        </identifiers>
        <balance>1470.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>886130.700000000000</valUSD>
        <pctVal>2.1548583681</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Put</putOrCall>
            <writtenOrPur>Purchased</writtenOrPur>
            <descRefInstrmnt>
              <otherRefInst>
                <issuerName>iShares Russell 2000 ETF</issuerName>
                <issueTitle>iShares Russell 2000 ETF</issueTitle>
                <identifiers>
                  <cusip value="464287655"/>
                  <isin value="US4642876555"/>
                  <ticker value="IWM"/>
                </identifiers>
              </otherRefInst>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>259.650000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2027-01-29</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>-1974612.220000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
    </invstOrSecs>
    <signature>
      <ncom:dateSigned>2026-09-28</ncom:dateSigned>
      <ncom:nameOfApplicant>Innovator ETFs Trust</ncom:nameOfApplicant>
      <ncom:signature>/s/ Kathleen Meyer</ncom:signature>
      <ncom:signerName>Innovator ETFs Trust</ncom:signerName>
      <ncom:title>Vice President</ncom:title>
    </signature>
  </formData>
  <documents>XXXX</documents>
</edgarSubmission>
