<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/nport" xmlns:com="http://www.sec.gov/edgar/common" xmlns:ncom="http://www.sec.gov/edgar/nportcommon" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
    <submissionType>NPORT-P</submissionType>
    <isConfidential>false</isConfidential>
    <filerInfo>
      
      <filer>
        <issuerCredentials>
          <cik>0001415726</cik>
          <ccc>XXXXXXXX</ccc>
        </issuerCredentials>
      </filer>
      
      
      <seriesClassInfo>
        <seriesId>S000083546</seriesId>
        <classId>C000247288</classId>
      </seriesClassInfo>
      
      
    </filerInfo>
  </headerData>
  <formData>
    <genInfo>
      <regName>Innovator ETFs Trust</regName>
      <regFileNumber>811-22135</regFileNumber>
      <regCik>0001415726</regCik>
      <regLei>549300MFJRNH6TF8OL20</regLei>
      <regStreet1>200 W. Front Street</regStreet1>
      <regCity>Wheaton</regCity>
      <regStateConditional regCountry="US" regState="US-IL"/>
      <regZipOrPostalCode>60187</regZipOrPostalCode>
      <regPhone>800-208-5212</regPhone>
      <seriesName>Innovator Premium Income 20 Barrier ETF - January</seriesName>
      <seriesId>S000083546</seriesId>
      <seriesLei>549300WRTMPINZRMOR71</seriesLei>
      <repPdEnd>2026-10-31</repPdEnd>
      <repPdDate>2026-07-31</repPdDate>
      <isFinalFiling>N</isFinalFiling>
    </genInfo>
    <fundInfo>
      <totAssets>14992023.810000000000</totAssets>
      <totLiabs>1304981.660000000000</totLiabs>
      <netAssets>13687042.150000000000</netAssets>
      <assetsAttrMiscSec>0.000000000000</assetsAttrMiscSec>
      <assetsInvested>0.000000000000</assetsInvested>
      <amtPayOneYrBanksBorr>0.000000000000</amtPayOneYrBanksBorr>
      <amtPayOneYrCtrldComp>0.000000000000</amtPayOneYrCtrldComp>
      <amtPayOneYrOthAffil>0.000000000000</amtPayOneYrOthAffil>
      <amtPayOneYrOther>0.000000000000</amtPayOneYrOther>
      <amtPayAftOneYrBanksBorr>0.000000000000</amtPayAftOneYrBanksBorr>
      <amtPayAftOneYrCtrldComp>0.000000000000</amtPayAftOneYrCtrldComp>
      <amtPayAftOneYrOthAffil>0.000000000000</amtPayAftOneYrOthAffil>
      <amtPayAftOneYrOther>0.000000000000</amtPayAftOneYrOther>
      <delayDeliv>0.000000000000</delayDeliv>
      <standByCommit>0.000000000000</standByCommit>
      <liquidPref>0.000000000000</liquidPref>
      <cshNotRptdInCorD>3103.730000000000</cshNotRptdInCorD>
      <curMetrics>
        <curMetric>
          <curCd>USD</curCd>
          <intrstRtRiskdv01 period10Yr="0.000000000000" period1Yr="106.982834000000" period30Yr="0.000000000000" period3Mon="430.888046000000" period5Yr="0.000000000000"/>
          <intrstRtRiskdv100 period10Yr="0.000000000000" period1Yr="10698.283492000000" period30Yr="0.000000000000" period3Mon="43088.804601000000" period5Yr="0.000000000000"/>
        </curMetric>
      </curMetrics>
      <creditSprdRiskInvstGrade period10Yr="0.000000000000" period1Yr="106.442407000000" period30Yr="0.000000000000" period3Mon="428.693836000000" period5Yr="0.000000000000"/>
      <creditSprdRiskNonInvstGrade period10Yr="0.000000000000" period1Yr="0.000000000000" period30Yr="0.000000000000" period3Mon="0.000000000000" period5Yr="0.000000000000"/>
      <isNonCashCollateral>N</isNonCashCollateral>
      <returnInfo>
        <monthlyTotReturns>
          <monthlyTotReturn classId="C000247288" rtn1="1.120000000000" rtn2=".350000000000" rtn3=".530000000000"/>
        </monthlyTotReturns>
        <monthlyReturnCats>
          <equityContracts>
            <mon1 netRealizedGain="200656.590000000000" netUnrealizedAppr="-30646.610000000000"/>
            <mon2 netRealizedGain="161815.160000000000" netUnrealizedAppr="-132187.680000000000"/>
            <mon3 netRealizedGain="18951.050000000000" netUnrealizedAppr="12124.760000000000"/>
            <optionCategory>
              <instrMon1 netRealizedGain="200656.590000000000" netUnrealizedAppr="-30646.610000000000"/>
              <instrMon2 netRealizedGain="161815.160000000000" netUnrealizedAppr="-132187.680000000000"/>
              <instrMon3 netRealizedGain="18951.050000000000" netUnrealizedAppr="12124.760000000000"/>
            </optionCategory>
          </equityContracts>
        </monthlyReturnCats>
        <othMon1 netRealizedGain="-777.560000000000" netUnrealizedAppr="-1807.130000000000"/>
        <othMon2 netRealizedGain="-4807.330000000000" netUnrealizedAppr="-10129.360000000000"/>
        <othMon3 netRealizedGain="-1430.910000000000" netUnrealizedAppr="10647.650000000000"/>
      </returnInfo>
      <mon1Flow redemption="1250285.000000000000" reinvestment=".000000000000" sales=".000000000000"/>
      <mon2Flow redemption="3757802.500000000000" reinvestment=".000000000000" sales=".000000000000"/>
      <mon3Flow redemption="619687.500000000000" reinvestment=".000000000000" sales=".000000000000"/>
      
      
      
      <varInfo>
        
        <fundsDesignatedInfo>
          <nameDesignatedIndex>S&amp;P 500</nameDesignatedIndex>
          <indexIdentifier>SAEQ500DWP</indexIdentifier>
          
        </fundsDesignatedInfo>
        
      </varInfo>
    </fundInfo>
    <invstOrSecs>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>SPX 12/31/2026 5435.9 P</title>
        <cusip>N/A</cusip>
        <identifiers>
          <ticker value="2SPX 12 P5435.9"/>
          <other otherDesc="BBGID" value="BBG01ZCLHHF9"/>
        </identifiers>
        <balance>397.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>1162578.770000000000</valUSD>
        <pctVal>8.4940103001</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Put</putOrCall>
            <writtenOrPur>Purchased</writtenOrPur>
            <descRefInstrmnt>
              <indexBasketInfo>
                <indexName>S&amp;P 500 INDEX</indexName>
                <indexIdentifier>US78378X1072</indexIdentifier>
              </indexBasketInfo>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>5435.900000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2026-12-31</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>-3440327.580000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>XSP 12/31/2026 550.47 P</title>
        <cusip>N/A</cusip>
        <identifiers>
          <ticker value="2XSP 12 P550.47"/>
          <other otherDesc="BBGID" value="BBG01ZCLHG07"/>
        </identifiers>
        <balance>-199.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>-61353.690000000000</valUSD>
        <pctVal>-0.4482611314</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Put</putOrCall>
            <writtenOrPur>Written</writtenOrPur>
            <descRefInstrmnt>
              <indexBasketInfo>
                <indexName>S&amp;P 500 Mini Index</indexName>
                <indexIdentifier>XSP</indexIdentifier>
              </indexBasketInfo>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>550.470000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2026-12-31</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>169590.410000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>US BANK MMDA - USBGFS 9</name>
        <lei>N/A</lei>
        <title>US BANK MMDA - USBGFS 9</title>
        <cusip>N/A</cusip>
        <identifiers>
          <other otherDesc="USER DEFINED" value="8AMMF0JA0"/>
        </identifiers>
        <balance>10724.560000000000</balance>
        <units>NS</units>
        <curCd>USD</curCd>
        <valUSD>10724.560000000000</valUSD>
        <pctVal>0.0783555708</pctVal>
        <payoffProfile>Long</payoffProfile>
        <assetCat>STIV</assetCat>
        <issuerCat>RF</issuerCat>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>N/A</fairValLevel>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>TREASURY BILL</name>
        <lei>254900HROIFWPRGM1V77</lei>
        <title>United States Treasury Bill</title>
        <cusip>912797TC1</cusip>
        <identifiers>
          <isin value="US912797TC16"/>
        </identifiers>
        <balance>13812000.000000000000</balance>
        <units>PA</units>
        <curCd>USD</curCd>
        <valUSD>13602001.350000000000</valUSD>
        <pctVal>99.3786765682</pctVal>
        <payoffProfile>Long</payoffProfile>
        <assetCat>DBT</assetCat>
        <issuerCat>UST</issuerCat>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>1</fairValLevel>
        <debtSec>
          <maturityDt>2026-12-24</maturityDt>
          <couponKind>Fixed</couponKind>
          <annualizedRt>.000000000000</annualizedRt>
          <isDefault>N</isDefault>
          <areIntrstPmntsInArrs>N</areIntrstPmntsInArrs>
          <isPaidKind>N</isPaidKind>
        </debtSec>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>N/A</name>
        <lei>N/A</lei>
        <title>SPX 12/31/2026 5504.7 P</title>
        <cusip>N/A</cusip>
        <identifiers>
          <ticker value="2SPX 12 P5504.7"/>
          <other otherDesc="BBGID" value="BBG01ZCLHFH1"/>
        </identifiers>
        <balance>-397.000000000000</balance>
        <units>NC</units>
        <curCd>USD</curCd>
        <valUSD>-1234126.110000000000</valUSD>
        <pctVal>-9.0167480780</pctVal>
        <payoffProfile>N/A</payoffProfile>
        <assetCat>DE</assetCat>
        <issuerConditional desc="N/A" issuerCat="OTHER"/>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>2</fairValLevel>
        <derivativeInfo>
          <optionSwaptionWarrantDeriv derivCat="OPT">
            <counterparties>
              <counterpartyName>Chicago Board Options Exchange</counterpartyName>
              <counterpartyLei>529900RLNSGA90UPEH54</counterpartyLei>
            </counterparties>
            <putOrCall>Put</putOrCall>
            <writtenOrPur>Written</writtenOrPur>
            <descRefInstrmnt>
              <indexBasketInfo>
                <indexName>S&amp;P 500 INDEX</indexName>
                <indexIdentifier>US78378X1072</indexIdentifier>
              </indexBasketInfo>
            </descRefInstrmnt>
            <shareNo>100.000000000000</shareNo>
            <exercisePrice>5504.700000000000</exercisePrice>
            <exercisePriceCurCd>USD</exercisePriceCurCd>
            <expDt>2026-12-31</expDt>
            <delta>XXXX</delta>
            <unrealizedAppr>3380615.900000000000</unrealizedAppr>
          </optionSwaptionWarrantDeriv>
        </derivativeInfo>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
      <invstOrSec>
        <name>TREASURY BILL</name>
        <lei>254900HROIFWPRGM1V77</lei>
        <title>United States Treasury Bill</title>
        <cusip>912797RS8</cusip>
        <identifiers>
          <isin value="US912797RS85"/>
        </identifiers>
        <balance>214200.000000000000</balance>
        <units>PA</units>
        <curCd>USD</curCd>
        <valUSD>213530.070000000000</valUSD>
        <pctVal>1.5600892264</pctVal>
        <payoffProfile>Long</payoffProfile>
        <assetCat>DBT</assetCat>
        <issuerCat>UST</issuerCat>
        <invCountry>US</invCountry>
        <isRestrictedSec>N</isRestrictedSec>
        
        <fairValLevel>1</fairValLevel>
        <debtSec>
          <maturityDt>2026-09-03</maturityDt>
          <couponKind>Fixed</couponKind>
          <annualizedRt>.000000000000</annualizedRt>
          <isDefault>N</isDefault>
          <areIntrstPmntsInArrs>N</areIntrstPmntsInArrs>
          <isPaidKind>N</isPaidKind>
        </debtSec>
        <securityLending>
          <isCashCollateral>N</isCashCollateral>
          <isNonCashCollateral>N</isNonCashCollateral>
          <isLoanByFund>N</isLoanByFund>
        </securityLending>
      </invstOrSec>
    </invstOrSecs>
    <signature>
      <ncom:dateSigned>2026-09-28</ncom:dateSigned>
      <ncom:nameOfApplicant>Innovator ETFs Trust</ncom:nameOfApplicant>
      <ncom:signature>/s/ Kathleen Meyer</ncom:signature>
      <ncom:signerName>Innovator ETFs Trust</ncom:signerName>
      <ncom:title>Vice President</ncom:title>
    </signature>
  </formData>
  <documents>XXXX</documents>
</edgarSubmission>
