UNITED STATES
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CURRENT REPORT
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Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On September 21, 2026, Rob Gehring, currently the Chief Executive Officer, Americas (“CEO Americas”) of Monster Energy Company (“MEC”), provided notice to the Board of Directors (the “Board”) and management of Monster Beverage Corporation (the “Company”) of his intention to resign as CEO Americas, effective as of November 30, 2026 (the “Effective Date”), to return to The Coca-Cola Company (“TCCC”). Mr. Gehring will join TCCC as president of its North America operating unit. Mr. Gehring will remain in his role at the Company through the Effective Date. The Company and the Board thank Mr. Gehring for his contributions during his time with the Company and look forward to partnering with him in his new role at TCCC.
Effective December 1, 2026, Emelie C. Tirre, Chief Strategy Officer of MEC, will assume responsibility for the Americas and the Caribbean on an interim basis. In her prior position as Chief Commercial Officer of the Americas, the Caribbean and Oceania through February 24, 2026, Ms. Tirre oversaw the Company’s sales, development and expansion in markets in the United States, Canada, Latin America, Oceania and the Caribbean. Biographical information regarding Ms. Tirre, age 57, is set forth in the Company’s Definitive Proxy Statement on Schedule 14A filed with the Securities and Exchange Commission on March 27, 2026, and such information is incorporated by reference herein.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| Monster Beverage Corporation | |
| Date: September 25, 2026 | /s/ Hilton H. Schlosberg |
| Hilton H. Schlosberg | |
| Vice Chairman of the Board of Directors and Chief Executive Officer |