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SEGMENT REPORTING
 12 Months Ended
Aug. 01, 2026
Segment Reporting [Abstract]  
SEGMENT REPORTING
13.
SEGMENT REPORTING
The Company identifies any operating segments based on whether the Company’s Chief Executive Officer, who is the Chief Operating Decision Maker (“CODM”), regularly reviews operating results of particular components of the Company’s activities and allocates resources and assesses performance based on those results. The Company has one operating segment and, as a result, one reportable segment related to the sale of merchandise directly to clients who received a curated shipment of items or purchased directly from its website or mobile app.
Financial information and data are provided to the CODM on a consolidated basis. The CODM uses consolidated net loss from continuing operations, as reported on the Company’s consolidated statements of operations, to evaluate performance, make key operating decisions, and allocate resources. Net loss from continuing operations is used to compare budget to actual results.
All long-lived assets are located in the United States and revenue is attributable to customers based in the United States.
The following table presents selected financial information with respect to the Company's single reportable segment, including significant segment expenses that are regularly provided to the CODM:
For the Fiscal Year Ended
(in thousands)August 1, 2026August 2, 2025August 3, 2024
Revenue, net$1,348,119 $1,267,171 $1,337,468 
Less:
Cost of goods sold
759,628 704,232 745,430 
Advertising expense129,617 117,254 111,399 
Stock-based compensation expense46,401 56,727 76,756 
Depreciation and amortization expense23,501 27,860 44,866 
Interest income(8,661)(10,709)(11,250)
Other income, net(767)(173)(1,631)
Provision (benefit) for income taxes338 821 (1,661)
Other segment expenses (1)
410,668 400,003 492,444 
Net loss from continuing operations$(12,606)$(28,844)$(118,885)
(1) Other segment expenses is primarily comprised of compensation and benefits expenses, technology fees, facilities expense, and other general and administrative expenses.