| CUSTOMER REWARDS LIABILITY |
6. CUSTOMER REWARDS LIABILITY
A reconciliation, in the aggregate, of beginning and ending balances of the Company’s customer rewards liability as of the dates shown is as follows:
|
|
|
Customer
Rewards
Liability
|
|
Balance at January 1, 2025
|
|
$
|
8,569,651 |
|
|
Rewards earned by customers
|
|
|
1,464,921 |
|
|
Reward fulfillments(1)
|
|
|
(1,489,430 |
)
|
|
Expired rewards
|
|
|
(146,492 |
)
|
|
Remeasurement (gain) loss on customer rewards liability
|
|
|
970,648 |
|
|
Balance at June 30, 2025
|
|
$
|
9,369,298 |
|
|
Rewards earned by customers
|
|
|
1,185,157 |
|
|
Reward fulfillments(1)
|
|
|
(1,793,929 |
)
|
|
Expired rewards
|
|
|
(118,516 |
)
|
|
Remeasurement (gain) loss on customer rewards liability
|
|
|
(1,769,141 |
)
|
|
Balance at December 31, 2025
|
|
$
|
6,872,869 |
|
|
Rewards earned by customers
|
|
|
837,253 |
|
|
Reward fulfillments(1)
|
|
|
(869,038 |
)
|
|
Expired rewards
|
|
|
(83,725 |
)
|
|
Remeasurement (gain) loss on customer rewards liability
|
|
|
(2,253,069 |
)
|
|
Balance at June 30, 2026
|
|
$
|
4,504,290 |
|
|
7. CUSTOMER REWARDS LIABILITY
A reconciliation, in the aggregate, of beginning and ending balances of the Company’s customer rewards liability as of the dates shown is as follows:
|
|
|
Customer
Rewards
Liability
|
|
Balance at January 1, 2024
|
|
$
|
5,333,384 |
|
|
Rewards earned by customers
|
|
|
2,168,475 |
|
|
Reward fulfilments(1)
|
|
|
(3,948,545 |
)
|
|
Expired rewards
|
|
|
(203,438 |
)
|
|
Remeasurement (gain) loss on customer rewards liability
|
|
|
5,219,775 |
|
|
Balance at December 31, 2024
|
|
$
|
8,569,651 |
|
|
|
|
Customer
Rewards
Liability
|
|
Rewards earned by customers
|
|
|
2,650,078 |
|
|
Reward fulfilments(1)
|
|
|
(3,283,359 |
)
|
|
Expired rewards
|
|
|
(265,008 |
)
|
|
Remeasurement (gain) loss on customer rewards liability
|
|
|
(798,493 |
)
|
|
Balance at December 31, 2025
|
|
$
|
6,872,869 |
|
|