v3.26.1
Business segments - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 12 Months Ended
Jun. 28, 2026
Jun. 29, 2025
Jun. 30, 2024
Disaggregation of Revenue [Line Items]      
Net revenues $ 1,503,511 $ 1,685,658 $ 1,831,421
E-commerce      
Disaggregation of Revenue [Line Items]      
Net revenues 1,273,126 1,464,445 1,614,199
Other      
Disaggregation of Revenue [Line Items]      
Net revenues 230,385 221,213 217,222
Other | Retail and other      
Disaggregation of Revenue [Line Items]      
Net revenues 18,141 17,867 18,756
Other | Wholesale      
Disaggregation of Revenue [Line Items]      
Net revenues 157,072 146,240 133,460
Other | BloomNet services      
Disaggregation of Revenue [Line Items]      
Net revenues 55,944 57,877 65,440
Operating Segments      
Disaggregation of Revenue [Line Items]      
Net revenues 1,504,283 1,686,429 1,831,855
Operating Segments | Consumer Floral & Gifts      
Disaggregation of Revenue [Line Items]      
Net revenues 638,931 776,781 849,791
Operating Segments | BloomNet      
Disaggregation of Revenue [Line Items]      
Net revenues 96,832 98,707 107,802
Operating Segments | Gourmet Foods & Gift Baskets      
Disaggregation of Revenue [Line Items]      
Net revenues 768,520 810,941 874,262
Operating Segments | E-commerce | Consumer Floral & Gifts      
Disaggregation of Revenue [Line Items]      
Net revenues 631,608 768,631 840,569
Operating Segments | E-commerce | BloomNet      
Disaggregation of Revenue [Line Items]      
Net revenues 0 0 0
Operating Segments | E-commerce | Gourmet Foods & Gift Baskets      
Disaggregation of Revenue [Line Items]      
Net revenues 641,518 695,814 773,630
Operating Segments | Other | Consumer Floral & Gifts      
Disaggregation of Revenue [Line Items]      
Net revenues 7,323 8,150 9,222
Operating Segments | Other | Consumer Floral & Gifts | Retail and other      
Disaggregation of Revenue [Line Items]      
Net revenues 7,323 8,150 9,222
Operating Segments | Other | BloomNet      
Disaggregation of Revenue [Line Items]      
Net revenues 96,832 98,707 107,802
Operating Segments | Other | BloomNet | Wholesale      
Disaggregation of Revenue [Line Items]      
Net revenues 40,888 40,830 42,362
Operating Segments | Other | BloomNet | BloomNet services      
Disaggregation of Revenue [Line Items]      
Net revenues 55,944 57,877 65,440
Operating Segments | Other | Gourmet Foods & Gift Baskets      
Disaggregation of Revenue [Line Items]      
Net revenues 127,002 115,127 100,632
Operating Segments | Other | Gourmet Foods & Gift Baskets | Retail and other      
Disaggregation of Revenue [Line Items]      
Net revenues 10,818 9,717 9,534
Operating Segments | Other | Gourmet Foods & Gift Baskets | Wholesale      
Disaggregation of Revenue [Line Items]      
Net revenues 116,184 105,410 91,098
Corporate and Eliminations      
Disaggregation of Revenue [Line Items]      
Net revenues (772) (771) (434)
Corporate and Eliminations | Other      
Disaggregation of Revenue [Line Items]      
Net revenues (772) (771) (434)
Corporate      
Disaggregation of Revenue [Line Items]      
Net revenues 249 333 796
Corporate | Other      
Disaggregation of Revenue [Line Items]      
Net revenues 249 333 796
Eliminations      
Disaggregation of Revenue [Line Items]      
Net revenues (1,021) (1,104) (1,230)
Eliminations | Other      
Disaggregation of Revenue [Line Items]      
Net revenues $ (1,021) $ (1,104) $ (1,230)