v3.26.1
Business segments (Tables)
 12 Months Ended
Jun. 28, 2026
Segment Reporting [Abstract]  
Schedule of Financial Information by Segment
Year Ended June 28, 2026
Consumer Floral & Gifts BloomNet Gourmet Foods & Gift Baskets Total
Net revenues$638,931 $96,832 $768,520 $1,504,283 
Corporate 249
Intercompany eliminations (1,021)
Net revenues1,503,511 
Cost of revenues (excludes depreciation and amortization) (a) 387,414 50,003 495,951 
Marketing and sales 186,262 15,348 193,660 
Other segment items (b)64,682 4,551 30,915 
Segment contribution margin 573 26,930 47,994 75,497 
Corporate expenses (c)148,997 
Depreciation and amortization53,617 
Operating loss(127,117)
Interest income(1,857)
Interest expense16,959 
Other income, net(7,450)
Loss before income taxes$(134,769)
Year Ended June 29, 2025
Consumer Floral & Gifts BloomNet Gourmet Foods & Gift Baskets Total
Net revenues$776,781 $98,707 $810,941 $1,686,429 
Corporate 333
Intercompany eliminations (1,104)
Net revenues1,685,658 
Cost of revenues (excludes depreciation and amortization) (a)471,273 50,793 512,889 
Marketing and sales236,609 14,518 220,649 
Other segment items (b)163,519 4,349 30,410 
Segment contribution margin (94,620)29,047 46,993 (18,580)
Corporate expenses (c)132,615 
Depreciation and amortization53,618 
Operating loss(204,813)
Interest income(3,380)
Interest expense15,438 
Other income, net(3,514)
Loss before income taxes $(213,357)
Year Ended June 30, 2024
Consumer Floral & Gifts BloomNet Gourmet Foods & Gift Baskets Total
Net revenues$849,791 $107,802 $874,262 $1,831,855 
Corporate 796
Intercompany eliminations (1,230)
Net revenues1,831,421 
Cost of revenues (excludes depreciation and amortization) (a)502,840 55,803 539,392 
Marketing and sales241,781 14,583 221,097 
Other segment items (b)37,892 3,650 29,265 
Segment contribution margin 67,278 33,766 84,508 185,552 
Corporate expenses (c)133,872 
Depreciation and amortization53,752 
Operating loss(2,072)
Interest income(6,680)
Interest expense17,303 
Other income, net(6,793)
Loss before income taxes $(5,902)
(a)Segment cost of revenues includes the costs related to intercompany sales.
(b)Other segment items include technology and development and general and administrative expenses. Additionally, the Consumer Floral & Gifts segment includes goodwill and intangible impairment charges of $45.2 million, $143.8 million and $19.8 million for the years ended June 28, 2026, June 29, 2025, and June 30, 2024, respectively.
(c)Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive, and stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions are included within corporate expenses as they are not directly allocable to a specific segment.
Schedule of Disaggregation of Revenue
The following table represent a disaggregation of revenue from contracts with customers, by channel:
Years Ended
Consumer Floral & GiftsBloomNetGourmet Foods & Gift BasketsCorporate and EliminationsConsolidated
June 28,
2026		June 29,
2025		June 30,
2024		June 28,
2026		June 29,
2025		June 30,
2024		June 28,
2026		June 29,
2025		June 30,
2024		June 28,
2026		June 29,
2025		June 30,
2024		June 28,
2026		June 29,
2025		June 30,
2024
(in thousands)
Net revenues
E-commerce$631,608 $768,631 $840,569 $- $- $- $641,518 $695,814 $773,630 $- $- $- $1,273,126 $1,464,445 $1,614,199 
Other7,323 8,150 9,222 96,832 98,707 107,802 127,002 115,127 100,632 (772)(771)(434)230,385 221,213 217,222 
Total net revenues$638,931 $776,781 $849,791 $96,832 $98,707 $107,802 $768,520 $810,941 $874,262 $(772)$(771)$(434)$1,503,511 $1,685,658 $1,831,421 
Other revenues detail
Retail and other7,323 8,150 9,222 - - - 10,818 9,717 9,534 - - - 18,141 17,867 18,756 
Wholesale- - - 40,888 40,830 42,362 116,184 105,410 91,098 - - - 157,072 146,240 133,460 
BloomNet services- - - 55,944 57,877 65,440 - - - - - - 55,944 57,877 65,440 
Corporate- - - - - - - - - 249 333 796 249 333 796 
Eliminations- - - - - - - - - (1,021)(1,104)(1,230)(1,021)(1,104)(1,230)
Total other revenues$7,323 $8,150 $9,222 $96,832 $98,707 $107,802 $127,002 $115,127 $100,632 $(772)$(771)$(434)$230,385 $221,213 $217,222