v3.26.1
Business segments
 12 Months Ended
Jun. 28, 2026
Segment Reporting [Abstract]  
Business segments Business segments
The Company has determined it has three business segments, Consumer Floral & Gifts, BloomNet, and Gourmet Foods & Gift Baskets. These segments align with how operating results are reviewed by the Company's Chief Executive Officer, as Chief Operating Decision Maker to manage the business, assess performance and allocate resources, and further aligns with our product offerings.
•Consumer Floral & Gifts – this segment, which includes the operations of the 1-800-Flowers.com®, Personalization Mall®, and Things Remembered® brands, derives revenues from the sale of consumer floral products and gifts through its e-commerce sales channels (telephonic and online sales), retail stores, and royalties from its franchise operations.
•BloomNet® – revenues in this segment are derived from membership fees, as well as other product and service offerings.
•Gourmet Foods & Gift Baskets – this segment includes the operations of Harry & David®, Wolferman’s Bakery®, Cheryl’s Cookies®, The Popcorn Factory®, 1-800-Baskets.com®/DesignPac®, Shari’s Berries®, Vital Choice®, and Scharffen Berger®. Revenue is derived from the sale of gourmet fruits, cookies, baked gifts, premium chocolates and confections, gourmet popcorn, gift baskets, dipped berries, prime steaks, chops, and fish, through the Company’s e-commerce sales channels (telephonic and online sales) and company-owned and operated retail stores under the Harry & David and Cheryl’s Cookies brand names, as well as wholesale operations.
The accounting policies of the segments are the same as those described in Note 2 - Significant accounting policies.
The Company evaluates performance for its reportable segments based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. This information is used by the Chief Executive Officer to measure segment profitability, allocate resources, and make budgeting and forecasting decisions about the reportable segments. The Chief Executive Officer also uses this measure to monitor trends in year-over-year performance and to compare actual results to the Company's budget and forecasts.
Management’s measure of profitability for these segments does not include the effect of corporate overhead (see (c) below), nor does it include depreciation and amortization, other income, net, income taxes, or stock-based compensation, which are included within corporate overhead. Sales, cost of revenues, and operating expenses are also provided to the Chief Executive Officer. No asset information is provided for the reportable segments as this information is reviewed at the consolidated level by management and not by segment.
Year Ended June 28, 2026
Consumer Floral & Gifts BloomNet Gourmet Foods & Gift Baskets Total
Net revenues$638,931 $96,832 $768,520 $1,504,283 
Corporate 249
Intercompany eliminations (1,021)
Net revenues1,503,511 
Cost of revenues (excludes depreciation and amortization) (a) 387,414 50,003 495,951 
Marketing and sales 186,262 15,348 193,660 
Other segment items (b)64,682 4,551 30,915 
Segment contribution margin 573 26,930 47,994 75,497 
Corporate expenses (c)148,997 
Depreciation and amortization53,617 
Operating loss(127,117)
Interest income(1,857)
Interest expense16,959 
Other income, net(7,450)
Loss before income taxes$(134,769)
Year Ended June 29, 2025
Consumer Floral & Gifts BloomNet Gourmet Foods & Gift Baskets Total
Net revenues$776,781 $98,707 $810,941 $1,686,429 
Corporate 333
Intercompany eliminations (1,104)
Net revenues1,685,658 
Cost of revenues (excludes depreciation and amortization) (a)471,273 50,793 512,889 
Marketing and sales236,609 14,518 220,649 
Other segment items (b)163,519 4,349 30,410 
Segment contribution margin (94,620)29,047 46,993 (18,580)
Corporate expenses (c)132,615 
Depreciation and amortization53,618 
Operating loss(204,813)
Interest income(3,380)
Interest expense15,438 
Other income, net(3,514)
Loss before income taxes $(213,357)
Year Ended June 30, 2024
Consumer Floral & Gifts BloomNet Gourmet Foods & Gift Baskets Total
Net revenues$849,791 $107,802 $874,262 $1,831,855 
Corporate 796
Intercompany eliminations (1,230)
Net revenues1,831,421 
Cost of revenues (excludes depreciation and amortization) (a)502,840 55,803 539,392 
Marketing and sales241,781 14,583 221,097 
Other segment items (b)37,892 3,650 29,265 
Segment contribution margin 67,278 33,766 84,508 185,552 
Corporate expenses (c)133,872 
Depreciation and amortization53,752 
Operating loss(2,072)
Interest income(6,680)
Interest expense17,303 
Other income, net(6,793)
Loss before income taxes $(5,902)
(a)Segment cost of revenues includes the costs related to intercompany sales.
(b)Other segment items include technology and development and general and administrative expenses. Additionally, the Consumer Floral & Gifts segment includes goodwill and intangible impairment charges of $45.2 million, $143.8 million and $19.8 million for the years ended June 28, 2026, June 29, 2025, and June 30, 2024, respectively.
(c)Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive, and stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions are included within corporate expenses as they are not directly allocable to a specific segment.
The following table represent a disaggregation of revenue from contracts with customers, by channel:
Years Ended
Consumer Floral & GiftsBloomNetGourmet Foods & Gift BasketsCorporate and EliminationsConsolidated
June 28,
2026		June 29,
2025		June 30,
2024		June 28,
2026		June 29,
2025		June 30,
2024		June 28,
2026		June 29,
2025		June 30,
2024		June 28,
2026		June 29,
2025		June 30,
2024		June 28,
2026		June 29,
2025		June 30,
2024
(in thousands)
Net revenues
E-commerce$631,608 $768,631 $840,569 $- $- $- $641,518 $695,814 $773,630 $- $- $- $1,273,126 $1,464,445 $1,614,199 
Other7,323 8,150 9,222 96,832 98,707 107,802 127,002 115,127 100,632 (772)(771)(434)230,385 221,213 217,222 
Total net revenues$638,931 $776,781 $849,791 $96,832 $98,707 $107,802 $768,520 $810,941 $874,262 $(772)$(771)$(434)$1,503,511 $1,685,658 $1,831,421 
Other revenues detail
Retail and other7,323 8,150 9,222 - - - 10,818 9,717 9,534 - - - 18,141 17,867 18,756 
Wholesale- - - 40,888 40,830 42,362 116,184 105,410 91,098 - - - 157,072 146,240 133,460 
BloomNet services- - - 55,944 57,877 65,440 - - - - - - 55,944 57,877 65,440 
Corporate- - - - - - - - - 249 333 796 249 333 796 
Eliminations- - - - - - - - - (1,021)(1,104)(1,230)(1,021)(1,104)(1,230)
Total other revenues$7,323 $8,150 $9,222 $96,832 $98,707 $107,802 $127,002 $115,127 $100,632 $(772)$(771)$(434)$230,385 $221,213 $217,222