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GOODWILL AND INTANGIBLE ASSETS - Intangible Assets with Definite Lives (Details) - USD ($)
$ in Thousands
Dec. 31, 2025
Dec. 31, 2024
Intangible assets with definite lives    
Gross Carrying Amount $ 744,625 $ 770,457
Accumulated Amortization (636,395) (577,520)
Total $ 108,230 $ 192,937
Weighted-Average Useful Life 5 years 2 months 12 days 5 years
Advertiser relationships    
Intangible assets with definite lives    
Gross Carrying Amount $ 298,400 $ 297,000
Accumulated Amortization (259,647) (211,694)
Total $ 38,753 $ 85,306
Weighted-Average Useful Life 5 years 5 years
Licensee relationships    
Intangible assets with definite lives    
Gross Carrying Amount $ 171,000 $ 171,000
Accumulated Amortization (143,895) (123,115)
Total $ 27,105 $ 47,885
Weighted-Average Useful Life 4 years 10 months 24 days 4 years 10 months 24 days
Trade names    
Intangible assets with definite lives    
Gross Carrying Amount $ 134,921 $ 132,918
Accumulated Amortization (93,511) (73,172)
Total $ 41,410 $ 59,746
Weighted-Average Useful Life 8 years 4 months 24 days 8 years 6 months
Content    
Intangible assets with definite lives    
Gross Carrying Amount $ 104,939 $ 104,939
Accumulated Amortization (104,939) (104,939)
Total $ 0 $ 0
Weighted-Average Useful Life 2 years 10 months 24 days 2 years 10 months 24 days
Technology    
Intangible assets with definite lives    
Gross Carrying Amount $ 34,265 $ 64,600
Accumulated Amortization (34,265) (64,600)
Total $ 0 $ 0
Weighted-Average Useful Life 2 years 1 month 6 days 2 years 1 month 6 days
Professional relationships    
Intangible assets with definite lives    
Gross Carrying Amount $ 1,100  
Accumulated Amortization (138)  
Total $ 962  
Weighted-Average Useful Life 2 years