Service costs (note i)

Advertising agency fees

Employee benefits expenses (note ii)

Promotion and advertising expenses

Service costs mainly comprised content costs of royalties, revenue sharing fees paid to content creators and content delivery costs that primarily consisted of server, cloud services and bandwidth costs.

During the six months ended June 30, 2025 and 2026, the Group incurred expenses for the purpose of research and development of approximately RMB1,140 million and RMB1,180 million, which comprised employee benefits expenses of RMB1,055 million and RMB1,094 million, respectively. No material development expenses had been capitalized for the six months ended June 30, 2025 and 2026.