Exhibit 99.3

 

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

 

MINISO Group Holding Limited 

名創優品集團控股有限公司 

(A company incorporated in the Cayman Islands with limited liability) 

(Stock Code: 9896)

 

INTERIM RESULTS ANNOUNCEMENT 

FOR THE SIX MONTHS ENDED JUNE 30, 2026

 

The board (the “Board”) of directors (the “Directors”) of MINISO Group Holding Limited (the “Company”) is pleased to announce the interim consolidated results of the Company and its subsidiaries (the “Group”) for the six months ended June 30, 2026 (the “Reporting Period”), together with the comparative figures for the corresponding period in 2025. These interim results have been reviewed by the audit committee of the Board (the “Audit Committee”).

 

In this announcement, “we”, “us”, “our” and “MINISO” refer to the Company and where the context otherwise requires, the Group.

 

FINANCIAL PERFORMANCE HIGHLIGHTS

 

   For the six months
ended June 30,
   Year-over-Year
(“YoY”)
 
   2025   2026   Change (%) 
             
   (Renminbi (“RMB”) in thousands,
except percentages and per share data)
 
Revenue   9,393,112    11,498,901    22.4%
Gross profit   4,156,918    5,093,676    22.5%
Operating profit   1,545,949    1,639,910    6.1%
Adjusted operating profit(1)   1,587,364    1,486,199    (6.4)%
Adjusted operating profit excluding FX(1)(2)   1,550,794    1,628,637    5.0%
Profit before taxation   1,194,191    1,296,990    8.6%
Profit for the period   905,990    956,591    5.6%
Profit for the period attributable to:               
– Equity shareholders of the Company   906,030    961,551    6.1%
– Non-controlling interests   (40)   (4,960)   12,300.0%
Earnings per ordinary share (the “Share”):            
–Basic (RMB)   0.74    0.79    6.8%
–Diluted (RMB)   0.73    0.79    8.2%
Adjusted net profit(1)   1,279,503    1,079,115    (15.7)%
Adjusted net profit excluding FX(1)(2)   1,242,933    1,221,553    (1.7)%
Adjusted net earnings per Share(1)               
–Basic (RMB)   1.04    0.89    (14.4)%
–Diluted (RMB)   1.04    0.89    (14.4)%

Adjusted EBITDA(1)

   2,187,605    2,255,529    3.1%

 

Notes:

 

(1)Non-IFRS measures. For details, please see section headed “Non-IFRS Financial Measures” below.

 

(2)“FX” refers to net foreign exchange gain or loss for the period.

 

1

 

 

NON-IFRS FINANCIAL MEASURES

 

In evaluating the business, MINISO considers and uses adjusted operating profit, adjusted operating margin, adjusted effective tax rate, adjusted net profit, adjusted net margin, adjusted EBITDA, adjusted EBITDA margin, and adjusted basic and diluted net earnings per Share and adjusted basic and diluted net earnings per American Depositary Share (the “ADS”) as supplemental measures to review and assess its core business performance. The presentation of these non-IFRS financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with IFRS. MINISO defines adjusted operating profit as operating profit for the period excluding (i) equity-settled share-based payment expenses and (ii) gain or loss from fair value changes of an investment in a limited partnership investing in the AI industry. MINISO calculates adjusted operating margin by dividing adjusted operating profit by revenue for the same period. MINISO defines adjusted effective tax rate as the effective tax rate excluding the tax impact of adjusted items, under non-IFRS financial measures. MINISO defines adjusted net profit as profit for the period excluding (i) equity-settled share-based payment expenses, (ii) gain or loss from fair value change of derivatives, (iii) issuance cost of derivatives, (iv) interest expenses related to the equity linked securities issued by the Company in January 2025 (the “Equity Linked Securities”) and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui Superstores Co., Ltd (永輝超市股份有限公司) (“Yonghui”), (v) share of profit or loss of Yonghui, net of tax, (vi) changes in fair value of redemption liabilities arising from preferred shares, and (vii) gain or loss from fair value changes of an investment in a limited partnership investing in the AI industry. MINISO calculates adjusted net margin by dividing adjusted net profit by revenue for the same period. MINISO defines adjusted EBITDA as adjusted net profit plus (i) depreciation and amortization, (ii) finance costs excluding interest expenses related to the Equity Linked Securities and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui, and (iii) income tax expense. Adjusted EBITDA margin is computed by dividing adjusted EBITDA by revenue for the period. MINISO computes adjusted basic and diluted net earnings per Share by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of Shares used in the basic and diluted earnings per Share calculation on an IFRS basis. MINISO computes adjusted basic and diluted net earnings per ADS in the same way as it calculates adjusted basic and diluted net earnings per Share, except that it uses the number of ADSs used in the basic and diluted earnings per ADS calculation on an IFRS basis as the denominator instead of the number of Shares. Starting from the first quarter of 2026, to more accurately reflect the Company’s core business performance, the Company has adopted revised definitions of adjusted operating profit and adjusted net profit by excluding gain or loss from fair value changes of an investment in a limited partnership investing in the AI industry from the calculation of these items. The Company recorded loss of nil and RMB829.0 thousand, and gain of RMB25.4 million and RMB53.8 million from fair value changes of an investment in a limited partnership investing in the AI industry for the three months ended March 31, June 30, September 30, and December 31, 2025, respectively. To ensure comparability, the Company has retrospectively adjusted its non-IFRS financial measures for prior periods.

 

2

 

 

MINISO presents these non-IFRS financial measures because they are used by the management to evaluate its core business performance and formulate business plans. These non-IFRS financial measures enable the management to assess its core business results without considering the impacts of the aforementioned non-cash and other adjustment items that MINISO does not consider to be indicative of its core business performance in the future. Accordingly, MINISO believes that the use of these non-IFRS financial measures provides useful information to investors and others in understanding and evaluating its core business results in the same manner as the management and the Board.

 

These non-IFRS financial measures are not defined under IFRS and are not presented in accordance with IFRS. These non-IFRS financial measures have limitations as analytical tools. One of the key limitations of using these non-IFRS financial measures is that they do not reflect all items of income and expense that affect MINISO’s core business. Further, these non-IFRS financial measures may differ from the non-IFRS information used by other companies, including peer companies, and therefore their comparability may be limited.

 

These non-IFRS financial measures should not be considered in isolation or construed as alternatives to operating profit, operating margin, effective tax rate, profit, net profit margin, basic and diluted earnings per Share and basic and diluted earnings per ADS, as applicable, or any other measures of performance or as indicators of MINISO’s core business performance. Investors are encouraged to review MINISO’s historical non-IFRS financial measures in light of the most directly comparable IFRS financial measures, as shown below. The non-IFRS financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting the usefulness of such measures when analyzing MINISO’s data comparatively. MINISO encourages you to review its financial information in its entirety and not rely on a single financial measure.

 

3

 

 

The following table reconciles our adjusted operating profit and adjusted operating profit excluding FX to operating profit, and reconciles our adjusted net profit, adjusted net profit excluding FX and adjusted EBITDA to net profit, for the six months ended June 30, 2025 and 2026.

 

   For the six months
ended June 30,
 
   2025   2026 
         
   (RMB in thousands) 
Operating profit   1,545,949    1,639,910 
Add back:          
Equity-settled share-based payment expenses   40,586    123,723 
Loss/(gain) from fair value changes of an investment in a limited partnership investing in the AI industry   829    (277,434)
           
Adjusted operating profit (a non-IFRS measure)   1,587,364    1,486,199 
Add back:          
Net foreign exchange (gain)/loss   (36,570)   142,438 
           
Adjusted operating profit excluding FX(1)   1,550,794    1,628,637 
           
Profit for the period   905,990    956,591 
Add back:          
Equity-settled share-based payment expenses(2)   40,586    123,723 
Loss from fair value change of derivatives(2)(3)   39,748    141,336 
Issuance cost of derivatives(2)(4)   44,664     
Interest expenses related to the Equity Linked          
Securities and the bank loans used for acquisition of the equity interest in Yonghui(2)   128,351    147,820 
– Interest expenses related to the Equity Linked Securities(2)(5)   89,885    101,388 
–Interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui(2)   38,466    46,432 
Share of loss/(profit) of Yonghui, net of tax(2)   119,335    (60,289)
Changes in fair value of redemption liabilities(2)       47,368 
Loss/(gain) from fair value changes of an investment in a limited partnership investing in the AI industry(2)(6)   829    (277,434)
           
Adjusted net profit (a non-IFRS measure)   1,279,503    1,079,115 
Add back:          
Net foreign exchange (gain)/loss   (36,570)   142,438 
Adjusted net profit excluding FX(1)   1,242,933    1,221,553 
           
Adjusted net profit (a non-IFRS measure)   1,279,503    1,079,115 
Add back:          
Depreciation and amortization   554,016    739,113 
Finance costs excluding interest expenses related to the Equity Linked Securities and the bank loans used for acquisition of the equity interest in Yonghui   65,885    96,902 
Income tax expense   288,201    340,399 
Adjusted EBITDA (a non-IFRS measure)   2,187,605    2,255,529 

 

Notes:

 

(1)“FX” refers to net foreign exchange gain or loss for the period.

 

(2)These adjustment items have been excluded from the calculation of adjusted net profit as the Company does not consider such items to be indicative of its performance of core business.

 

(3)The gain or loss from fair value change of derivatives was a non-cash gain or expense that was related to the fair value of the Equity Linked Securities and call spread. It was determined primarily by movements in the underlying share price.

 

(4)The issuance cost of derivatives was a one-off expense that was related to the Equity Linked Securities.

 

(5)For the first half of 2026, the RMB101,388,000 interest expenses related to the Equity Linked Securities included RMB91,979,000 non-cash portion and RMB9,409,000 cash expense (for the six months ended June 30, 2025: interest expenses of RMB89,885,000, of which non-cash portion was RMB80,815,000 and cash expense was RMB9,070,000).

 

(6)Gain or loss from fair value changes of an investment in a limited partnership investing in the AI industry was included in other net income or loss, which was an unrealized gain or loss.

4

 

 

BUSINESS REVIEW AND OUTLOOK

 

Business Review for the Reporting Period

 

We are a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP design. Since we opened our first store in Chinese mainland in 2013, we have successfully built two brands – “MINISO” and “TOP TOY”. Our flagship brand “MINISO” has grown into a globally recognized retail brand that offers a frequently-refreshed assortment of lifestyle products through an extensive store network worldwide. Our products cover diverse consumer needs and consumers are drawn to MINISO for our products’ trendiness, creativeness, high quality and affordability.

 

During the six months ended June 30, 2026, the total number of MINISO stores in Chinese mainland and overseas markets increased from 8,151 as of December 31, 2025 to 8,309 as of June 30, 2026. The number of TOP TOY stores increased from 334 as of December 31, 2025 to 365 as of June 30, 2026. For the six months ended June 30, 2026, the aggregate GMV of the Group reached approximately RMB19.9 billion.

 

Brands and Products

 

Our MINISO products are organized across three core pillars: lifestyle, beauty and toys. For the six months ended June 30, 2026, we launched an average of around 1,400 SKUs in “MINISO” channels per month, and offered consumers a wide selection of products, the vast majority of which are under the “MINISO” brand. The extensive SKU portfolio enables the successful deployment of our big-store format while creating a more immersive in-store experience for customers.

 

Under the “TOP TOY” brand, we offered around 15,000 SKUs as of June 30, 2026 across major pop toy categories such as model figures, 3D building blocks, vinyl plush toys and others.

 

5

 

 

Store Network

 

As of June 30, 2026, we served consumers primarily through a network of 8,309 MINISO stores, including 4,665 MINISO stores in Chinese mainland and 3,644 MINISO stores in overseas markets. The following table shows the number of MINISO stores in Chinese mainland and overseas markets as of the dates presented:

 

   As of June 30, 
   2025   2026 
Number of MINISO stores          
           
Chinese mainland   4,305    4,665 
Directly operated stores   20    15 
Stores operated under Retail Partner model   4,258    4,624 
Stores operated under distributor model   27    26 
           
Overseas markets   3,307    3,644 
Directly operated stores   579    795 
Stores operated under Retail Partner model   425    439 
Stores operated under distributor model   2,303    2,410 
Total   7,612    8,309 

 

We have expanded our TOP TOY store network in Chinese mainland since 2020. TOP TOY began to expand to overseas markets since 2024. This strategic move aligns with the Company’s plan to expand globally and strengthen its brand presence. As of June 30, 2026, we had a total of 365 TOP TOY stores, 317 of which are located in Chinese mainland. The following table shows the number of TOP TOY stores in Chinese mainland and overseas markets as of the dates presented:

 

   As of June 30, 
   2025   2026 
Number of TOP TOY stores          
           
Chinese mainland   283    317 
Directly operated stores   33    33 
Stores operated under Retail Partner model   250    284 
           
Overseas markets   10    48 
Directly operated stores   5    30 
Stores operated under Retail Partner model       4 
Stores operated under distributor model   5    14 
Total   293    365 

 

6

 

 

Store operations in Chinese mainland

 

As of June 30, 2026, apart from 15 directly operated MINISO stores, 26 MINISO stores operated under distributor model, 33 directly operated TOP TOY stores, all of our other MINISO and TOP TOY stores in Chinese mainland were operated under Retail Partner model.

 

The following table shows the aggregate numbers of MINISO stores in Chinese mainland for the periods indicated:

 

   For the six months ended
June 30,
 
   2025   2026 
Directly operated stores          
Number of stores at the beginning of the period   25    18 
Net (decrease) in number of stores during the period   (5)   (3)
Number of stores at the end of the period   20    15 
           
Stores operated under Retail Partner model          
Number of stores at the beginning of the period   4,335    4,522 
Net (decrease)/increase in number of stores during the period   (77)   102 
Number of stores at the end of the period   4,258    4,624 
           
Stores operated under distributor model          
Number of stores at the beginning of the period   26    28 
Net increase/(decrease) in number of stores during the period   1    (2)
Number of stores at the end of the period   27    26 

 

The following table shows the aggregate numbers of MINISO stores in Chinese mainland by city-tiers as of the dates indicated:

 

   As of June 30, 
   2025   2026 
Number of MINISO stores in Chinese mainland          
First-tier cities   572    611 
Second-tier cities   1,774    1,928 
Third- and lower-tier cities   1,959    2,126 
Total   4,305    4,665 

 

7

 

 

The Retail Partner model represents a mutually beneficial relationship between us and our Retail Partners, where we achieve rapid store network expansion with consistent brand image and consumer experience in an asset-light manner, and our Retail Partners attain attractive investment opportunities. Our Retail Partners are also motivated to maintain a loyal relationship with us. As of June 30, 2026, there were 1,173 Retail Partners that invested in MINISO stores in Chinese mainland, and 656 of them had invested for over three years. We had one distributor for the MINISO brand in Tibet, China as of June 30, 2026. As of the date of this announcement, there has been no conversion of our franchisees in Chinese mainland from a Retail Partner to a distributor, or vice versa.

 

The following table shows the number of our Retail Partners that invested in MINISO stores in Chinese mainland for the periods indicated:

  

   For the six months ended
June 30,
 
   2025   2026 
Number of Retail Partners at the beginning of the period(1)   1,071    1,157 
Net increase in number of Retail Partners during the period   8    16 
Number of Retail Partners at the end of the period(1)   1,079    1,173 

 

Note:      

 

(1)The number of Retail Partners at a given date is calculated based on the number of individuals and entities with effective contractual relationships with us on that date.

 

The majority of our TOP TOY stores in Chinese mainland are operated under the Retail Partner model as well. As of June 30, 2025 and 2026, we had 70 and 77 Retail Partners operating TOP TOY stores, respectively. Some Retail Partners in Chinese mainland may invest in both MINISO and TOP TOY stores.

 

Store operations in overseas markets

 

We have adopted flexible store operation models, including direct operation, Retail Partner model and distributor model, as we expand our global networks, depending on the growth potential, local regulation and other factors in the markets. In consideration of the evolving local regulatory requirements, market conditions and their operational needs, our overseas franchisees may sometimes convert from a Retail Partner to a distributor, or vice versa.

 

As of June 30, 2026, in overseas markets, there were 795 stores directly operated by us and, 439 and 2,410 stores operated under the Retail Partner model and distributor model respectively.

 

8

 

 

The following table shows the aggregate number of MINISO stores in overseas markets for the periods indicated:

 

   For the six months ended
June 30,
 
   2025   2026 
Directly operated stores          
Number of stores at the beginning of the period   503    700 
Net increase in number of stores during the period   76    95 
Number of stores at the end of the period   579    795 
           
Stores operated under Retail Partner model          
Number of stores at the beginning of the period   404    432 
Net increase in number of stores during the period   21    7 
Number of stores at the end of the period   425    439 
           
Stores operated under distributor model          
Number of stores at the beginning of the period   2,211    2,451 
Net increase/(decrease) in number of stores during the period   92    (41)
Number of stores at the end of the period   2,303    2,410 

 

The following table shows the aggregate number of the distribution of MINISO stores in overseas markets by region as of the dates indicated:

 

   As of June 30, 
   2025   2026 
Number of MINISO stores in overseas markets        
Asia excluding China   1,695    1,793 
North America   394    536 
Latin America   661    726 
Europe   319    356 
Others   238    233 
Total   3,307    3,644 

 

In the majority of overseas markets, we expand our store network by collaborating with local distributors with abundant local resources and retail experiences. In addition, we have also opened up Retail Partner model in some overseas markets to broaden our footprint with an asset-light approach.

 

9

 

 

The following table shows the number of our distributors and Retail Partners in MINISO overseas markets for the periods indicated:

 

   For the six months ended
June 30,
 
   2025   2026 
Number of distributors in overseas markets          
Number of distributors at the beginning of the period(1)   252    282 
Net increase in number of distributors during the period(2)   17    10(3)
Number of distributors at the end of the period(1)   269    292 
           
Number of Retail Partners in overseas markets          
Number of Retail Partners at the beginning of the period(1)   114    108 
Net increase in number of Retail Partners during the period   3    4(4)
Number of Retail Partners at the end of the period(1)   117    112 

 

Notes:

 

(1)Number of distributors or Retail Partners at a given date is calculated based on the number of individuals and entities with effective contractual relationships with us at that date.

 

(2)Change of contracting entities by the same distributor is not taken into account in the calculation of numbers of new or terminated distributors.

 

(3)The increase in the number of distributors for the six months ended June 30, 2026 was primarily due to the increase in the number of distributors in India.

 

(4)The increase in the number of Retail Partners for the six months ended June 30, 2026 was primarily due to the increase in the number of Retail Partners in Italy.

 

Other Key Operating Data

 

The following tables set forth certain of our key operating data of MINISO stores in Chinese mainland and overseas markets, respectively:

 

   For the six months ended
June 30,
 
   2025   2026 
MINISO stores in Chinese mainland          
           
Total GMV(1) (RMB in millions)   7,800    9,464 
Total number of transactions (in millions)   198.9    230.6 
Total sales volume of SKUs (in millions)   527.4    598.7 
Average spending per transaction (RMB)   39.2    41.0 
Average selling price (RMB)   14.8    15.8 
 Same-store(2) GMV Growth (%)   down low-single digit    up mid-single digit 

 

Notes:

 

(1)Includes GMV generated through MINISO offline stores and Online to Offline (“O2O”) platforms.

 

(2)Includes stores that had been open for at least 15 months prior to the beginning of the relevant comparative period and were in normal operating status as of the end of each such period.

 

10

 

 

   For the six months ended
June 30,
 
   2025   2026 
MINISO stores in overseas markets          
           
Total GMV (RMB in millions)   7,330    8,293 
Asia excluding China   2,567    2,429 
North America   1,414    1,911 
Latin America   2,257    2,606 
Europe   744    905 
Others   348    442 
           
Same-store(1) GMV Growth(2) (%)    down low-single digit     down low-single digit 
Asia excluding China   down low-single digit    down high-single digit 
North America   down low-single digit    up mid-single digit 
Latin America   down mid-single digit    up low-single digit 
Europe   down low-single digit    down mid-single digit 
Others   up high-single digit    up low-single digit 

 

Notes:    

 

(1)Includes stores that had been open for at least 15 months prior to the beginning of the relevant comparative period and were in normal operating status as of the end of each such period.

 

(2)To exclude the impact from foreign currency fluctuation, such growth is calculated by translating current period same-store GMV in foreign currencies using the prior year’s monthly average exchange rate.

 

The following table sets forth the GMV of MINISO brand in worldwide through online channels for the periods indicated:

  

   For the six months ended
June 30,
 
   2025   2026 
         
   (RMB in millions) 
MINISO brand worldwide          
Total GMV through online channels(1)   558    859 

 

Note:
 
(1) Excludes GMV through O2O platforms which is accounted for in GMV through offline channels.

 

11

 

 

Our TOP TOY brand started operating in December 2020 in Chinese mainland. For the six months ended June 30, 2026, our TOP TOY brand achieved a total GMV of RMB1,332 million through multi-channels: (1) RMB896 million from TOP TOY stores in Chinese mainland and RMB62 million from TOP TOY stores in overseas markets; (2) RMB167 million through online channels; and (3) RMB207 million of GMV from other channels.

 

The following table sets forth certain of our key operating data of TOP TOY stores in Chinese mainland:

 

   For the six months ended
June 30,
 
   2025   2026 
TOP TOY stores in Chinese mainland          
           
Total GMV (RMB in millions)   795    896 
Total number of transactions (in millions)   7.2    8.7 
Total sales volume of SKUs (in millions)   14.2    17.2 
Average spending per transaction (RMB)   109.8    103.3 
Average selling price (RMB)   56.1    52.2 

 

Marketing and Consumer Engagement

 

We launched our MINISO membership program in Chinese mainland in August 2018 and expanded to overseas market afterwards. As of June 30, 2025 and June 30, 2026, the number of MINISO members with at least one purchase over the past 12 months was approximately 56 million and 83 million, respectively.

 

The total cumulative number of MINISO members in Chinese mainland increased by 31.0% from approximately 101 million as of June 30, 2025 to approximately 132 million as of June 30, 2026. During the six months ended June 30, 2026, GMV generated from registered members contributed 77.4% of our total GMV in Chinese mainland, and approximately 55.0% of the MINISO members in Chinese mainland made at least one purchase over the past 12 months.

 

The total cumulative number of MINISO members in the United States increased by 107.1% from approximately 2.8 million as of June 30, 2025 to approximately 5.8 million as of June 30, 2026. During the six months ended June 30, 2026, GMV generated from registered members contributed 60.1% of our total GMV in the United States, and approximately 67.4% of the MINISO members in the United States made at least one purchase over the past 12 months.

 

12

 

 

RECENT DEVELOPMENTS AFTER THE REPORTING PERIOD

 

There were no significant events that might affect us since the end of the Reporting Period and up to the date of this announcement.

 

Business Outlook

 

Confronting the dynamic macroeconomic and geopolitical landscape, the Group has demonstrated significant resilience and operational agility, underpinned by years of overseas expansion experience, diversified global footprint and robust global operational capabilities. Looking ahead to the second half of 2026, we will continue to focus on store network upgrades, IP strategy and global development, and remain committed to delivering high-quality growth.

 

For our MINISO brand in Chinese mainland, we will remain focused on achieving high quality growth by expanding and upgrading our store network to promote a relaxing and engaging shopping experience filled with delightful surprises and treasure-hunting elements that keep our customers coming back again. As part of this effort, we have strategically introduced new store formats such as MINISO SPACE, MINISO LAND, MINISO FRIENDS and SUPER MINISO,

 

and are deepening our IP strategy through our big-store model, designed to deliver an elevated, immersive consumer experience that strengthens brand engagement and sets a new benchmark for our retail presence. We will continue to unlock sales potential via different themed store formats while introducing new product offerings with aesthetically refined designs, high product quality and compelling affordability. By optimizing product-market fit, and fully leveraging our multi-channel sales capabilities, we aim to create strong synergies across our diversified product offerings.

 

For our MINISO brand in overseas markets, we will firmly pursue our globalization strategy by expanding store footprint internationally, adopting diversified yet locally tailored approaches suited to different overseas markets, and further strengthening our cooperation with overseas business partners to capture local market trends globally. Through continued IP collaborations and strategic roll-out of key products across markets, we will continue to enhance MINISO brand awareness through product differentiation, market adaptation and ongoing store model upgrades. As our globalization deepens, we will further drive our robust development in overseas markets through enhancing operational efficiency and effective localization of management across each geographic region.

 

For our TOP TOY brand, we are pleased to see its steady progress in global store expansion and the continuous enrichment of its proprietary IP portfolio. Looking ahead, we will continue to optimize TOP TOY’s product offerings and enhance operational efficiency to grow market share and strengthen brand image.

 

13

 

 

 

MANAGEMENT DISCUSSION AND ANALYSIS

 

   For the six months ended
June 30,
 
   2025   2026 
   (RMB in thousands) 
Revenue   9,393,112    11,498,901 
Cost of sales   (5,236,194)   (6,405,225)
           
Gross profit   4,156,918    5,093,676 
Other income   5,370    6,679 
Selling and distribution expenses   (2,181,022)   (3,045,031)
General and administrative expenses   (503,656)   (590,943)
Other net income   98,239    196,657 
Credit loss on trade and other receivables   (13,450)   (14,663)
Impairment loss on non-current assets   (16,450)   (6,465)
           
Operating profit   1,545,949    1,639,910 
Finance income   65,836    32,749 
Finance costs   (194,236)   (244,722)
           
Net finance costs   (128,400)   (211,973)
           
Share of (loss)/profit of equity-accounted investees, net of tax   (138,946)   57,757 
Changes in fair value of redemption liabilities       (47,368)
Other expenses   (84,412)   (141,336)
           
Profit before taxation   1,194,191    1,296,990 
Income tax expense   (288,201)   (340,399)
           
Profit for the period   905,990    956,591 
           
Profit for the period attributable to:          
– Equity shareholders of the Company   906,030    961,551 
– Non-controlling interests   (40)   (4,960)

 

16 

 

 

Revenue

 

Our total revenue was RMB11,498.9 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB9,393.1 million), representing an increase of 22.4% year over year.

 

Revenue from MINISO brand increased by 21.6% to RMB10,513.2 million, mainly driven by (i) an increase of 26.2% in revenue from Chinese mainland, powered by its mid-single digit same-store GMV growth, and (ii) an increase of 14.9% in revenue from overseas markets, with low-single-digit decline in same-store GMV. Overseas markets revenue contributed 38.6% of revenue from MINISO brand, compared to 40.9% for the six months ended June 30, 2025.

 

Revenue from TOP TOY brand increased by 32.7% year over year to RMB984.6 million.

 

Cost of Sales

 

Our cost of sales was RMB6,405.2 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB5,236.2 million), representing an increase of 22.3% year over year.

 

Gross Profit and Gross Margin

 

Our gross profit was RMB5,093.7 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB4,156.9 million), representing an increase of 22.5% year over year, and gross margin was 44.3% for the six months ended June 30, 2026 (for the six months ended June 30, 2025: 44.3%).

 

Selling and Distribution Expenses

 

Our selling and distribution expenses were RMB3,045.0 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB2,181.0 million), representing an increase of 39.6% year over year. Excluding equity-based compensation expenses, our selling and distribution expenses were RMB2,961.5 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB2,167.1 million), representing an increase of 36.7% year over year.

 

The YoY expenses increase as percentages of revenue was broken down as follows: (i) a 1.0-percentage-point rise in depreciation and amortisation and rental expenses for directly-operated stores; (ii) a 0.5-percentage-point uptick in promotion and advertising expenses; (iii) a 0.5-percentage-point increase in licensing expenses, reflecting the Company’s strategic investments in IP development to build foundations for future growth; and (iv) an approximate 0.4-percentage-point increase in payroll expenses excluding equity-based compensation expenses, largely attributable to overseas operations. Logistics expenses as a percentage of revenue remained stable at around 1.7%, flat year over year.

 

17 

 

 

General and Administrative Expenses

 

Our general and administrative expenses were RMB590.9 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB503.7 million), representing an increase of 17.3% year over year. Excluding equity-settled share-based payment expenses, our general and administrative expenses were RMB550.8 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB477.0 million), representing an increase of 15.5% year over year, which were primarily attributable to the increase in personnel-related expenses in relation to the growth of our business.

 

Other Net Income

 

Our other net income was RMB196.7 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB98.2 million). The YoY increase was mainly due to an unrealized mark-to-market gain of RMB277.4 million arising from fair value changes of an investment in a limited partnership investing in the AI industry, which was partially offset by a net foreign exchange loss of RMB142.4 million, compared to a net foreign exchange gain of RMB36.6 million for the six months ended June 30, 2025.

 

Operating Profit

 

As a result of the foregoing, we recorded operating profit of RMB1,639.9 million for the six months ended June 30, 2026, (for the six months ended June 30, 2025: RMB1,545.9 million).

 

Net Finance Costs

 

Our net finance costs were RMB212.0 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB128.4 million). The YoY increase was mainly attributable to the decrease in interest income as a result of decreased principal in bank deposit, and increased finance costs. The increase in finance costs was mainly due to (i) increased interest expenses on lease liabilities in line with the Company’s investment in directly operated stores; (ii) increased interest expenses in relation to the Equity Linked Securities, and (iii) increased interest expenses mainly attributable to a borrowing in connection with the acquisition of the equity interest in Yonghui.

 

Changes in Fair Value of Redemption Liabilities

 

Our changes in fair value of redemption liabilities was RMB47.4 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: nil), which was a non-cash loss arising from preferred shares issued by TOP TOY in connection with its strategic financing in 2025.

 

Income Tax Expense

 

We recorded income tax expense of RMB340.4 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB288.2 million).

 

18 

 

 

Share of Profit/(Loss) of Equity-Accounted Investees, Net of Tax

 

Our share of profit of equity-accounted investees, net of tax was RMB57.8 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: share of loss of RMB138.9 million). The YoY improvement was primarily attributable to the Company’s share of profit in Yonghui of RMB60.3 million, compared to a share of loss in the prior-year period. This reflected Yonghui’s return to profitability during the first half of 2026, driven by its ongoing store-remodeling program, strengthened private-label merchandise portfolio, and improved gross margin and operating expense discipline, as disclosed in Yonghui’s 2026 interim report. The share of profit in Yonghui has been excluded in the Company’s non-IFRS financial measures, as it relates to the operating results of an associated company rather than the underlying performance of MINISO’s own business.

 

Other Expenses

 

Our other expenses were RMB141.3 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB84.4 million), mainly attributable to loss from a fair value change of certain derivative under mark-to-market impact, which was in relation to the Equity Linked Securities.

 

Profit for the Period

 

We recorded a profit of RMB956.6 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB906.0 million). The YoY increase was primarily attributable to (i) the unrealized mark-to-market gain of RMB277.4 million from fair value changes of an investment in a limited partnership investing in the AI industry, and (ii) RMB60.3 million share of profit from our investment in Yonghui. Such positive contributions were partially offset by

 

(i) higher selling and distribution expenses, (ii) net foreign exchange loss of RMB142.4 million, reversing the net foreign exchange gain of RMB36.6 million recorded for the six months ended June 30, 2025, (iii) increased net finance costs explained above, and (iv) a loss arising from changes in fair value of redemption liabilities arising from preferred shares issued by TOP TOY in connection with its strategic financing in 2025.

 

Adjusted Net Profit (a non-IFRS measure)

 

We recorded an adjusted net profit of RMB1,079.1 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB1,279.5 million) which represents profit for the period excluding (i) equity-settled share-based payment expenses, (ii) gain or loss from fair value change of derivatives, (iii) issuance cost of derivatives, (iv) interest expenses related to the Equity Linked Securities and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui, (v) changes in fair value of redemption liabilities arising from preferred shares, (vi) share of profit or loss of Yonghui, net of tax, and (vii) gain or loss from fair value changes of an investment in a limited partnership investing in the AI industry.

 

Adjusted EBITDA (a non-IFRS measure)

 

We recorded an adjusted EBITDA of RMB2,255.5 million for the six months ended June 30, 2026 (for the six months ended June 30, 2025: RMB2,187.6 million), which represents adjusted net profit plus (i) depreciation and amortization, (ii) finance costs excluding interest expenses related to the Equity Linked Securities and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui, and (iii) income tax expense.

 

19 

 

 

Net Cash from Operating Activities and Free Cash Flow

 

For the six months ended June 30, 2026, our net cash from operating activities was RMB1,475.4 million (for the six months ended June 30, 2025: RMB1,014.2 million), capital expenditure was RMB724.6 million (for the six months ended June 30, 2025: RMB434.8 million) and free cash flow was RMB750.8 million (for the six months ended June 30, 2025: RMB579.4 million).

 

Current Ratio

 

Our current ratio decreased from 1.9 as of June 30, 2025 to 1.6 as of June 30, 2026, primarily due to the increase in trade payables related to our inventories, short-term loans and borrowings, redemption liabilities arising from preferred shares related to TOP TOY’s strategic financing, and lease liabilities relating to directly operated stores.

 

20 

 

 

OTHER INFORMATION ABOUT OUR FINANCIAL PERFORMANCE

 

Liquidity and Source of Funding

 

During the six months ended June 30, 2026, we funded our cash requirements principally through cash generated from our operations. As of June 30, 2026, our cash, cash equivalents, restricted cash, term deposits, and other investments recorded in current assets were RMB7,394.2 million (as of December 31, 2025: RMB7,087.9 million).

 

Material Acquisitions and Disposals

 

We did not have any material acquisitions or disposals of subsidiaries, consolidated affiliated entities or associated companies during the six months ended June 30, 2026.

 

Significant Investments

 

In September 2024, our Company acquired an aggregate of 2,668,135,376 shares in Yonghui (representing approximately 29.4% of its entire issued share capital at the time of the acquisition) (the “Yonghui Acquisition”). Yonghui, a listed company on the Shanghai Stock Exchange (stock code: 601933), is a retail chain operator featuring fresh produce management, mainly operates hypermarkets, supermarkets and community supermarkets, and has approximately 403 outlets spanning across about 24 provinces and municipalities across the Chinese mainland as of December 31, 2025. The Yonghui Acquisition was approved by our shareholders at our extraordinary general meeting held on January 17, 2025, and was completed in the first quarter of 2025. For details, please refer to our announcement dated September 23, 2024 and our circular dated November 22, 2024.

 

Our equity interest in Yonghui has been accounted for as investments in associates using the equity method in our consolidated financial statements since its completion. As of December 31, 2025, we continued to hold approximately 29.4% of the issued share capital of Yonghui. For the six months ended June 30, 2026, we recorded a gain of RMB60.3 million for the investment in Yonghui. As we continue to be optimistic about the development of the offline retail industry in Chinese mainland, we believe that the investment in Yonghui is in line with the Group’s investment strategy.

 

Save as disclosed above, we did not make or hold any other significant investments during the six months ended June 30, 2026.

 

Future Plans for Material Investments or Capital Assets

 

As of June 30, 2026, we did not have detailed future plans for material investments or capital assets.

 

21 

 

 

Pledge of Assets

 

As of June 30, 2026, our equity interests in equity-accounted investees of approximately RMB3,866.2 million were pledged as securities for obtaining banking borrowings, an industry common practice for borrowings used for acquisitions.

 

As of June 30, 2026, our land use rights for the headquarters building with a carrying amount of approximately RMB1,571.0 million were pledged as collateral for obtaining banking borrowings, an industry common practice for project financing.

 

Cash Management Policy

 

We believe we can make better use of our cash by making appropriate investments in short-term investment products, which generate income without interfering with our business operation or capital expenditures. Our investment decisions with respect to financial products are made on a case-by-case basis and after due and careful consideration of a number of factors, including, but not limited to, the market conditions, the economic developments, the anticipated investment conditions, the investment cost, the duration of the investment and the expected benefit and potential loss of the investment. We have established a set of internal control measures which allow us to achieve reasonable returns on our investment while mitigating our exposure to high investment risks. These policies and measures were formulated by our senior management.

 

In order to make full use of idle funds, improve the utilization rate of surplus funds, and increase our income, under the premise of not affecting our normal business activities, subject to approval from our chief financial officer, we may purchase a certain amount of wealth management products from financial institutions. According to our internal policies, the manager of our treasury department should make proposals to invest in wealth management products to our chief financial officer and such proposals must be reviewed and approved by our chief financial officer. In assessing a proposal to invest in wealth management products, a number of criteria must be met, including but not limited to the following:

 

·the purchase of wealth management products is limited to low-risk products such as term deposits, principal-guaranteed and interest-paying products, treasury notes issued by banks, and wealth management products with risk level below R2. The purchase of high-risk financial instruments such as securities and futures is strictly prohibited.

 

·the expected return of the purchased wealth management products should be not lower than bank’s deposit interest rate for term deposits of the same period, the product structure should be relatively simple, and the purchases should be made from financial institutions with large operation scale, overall strength and good credit standing.

 

·the treasury department is responsible for setting up a detailed ledger for wealth management products, the manager of the treasury department manages the financial products, and tracks the progress and safety of wealth management products. In the event of an abnormal situation, the manager of the treasury department should report the situation to the chief financial officer in a timely manner so that we can take effective measures immediately to reduce potential losses.

 

22 

 

 

Gearing Ratio

 

As of June 30, 2026, our gearing ratio was 82.9%, calculated as loans and borrowings divided by total equity as of the end of the period and multiplied by 100%.

 

Foreign Exchange Risk

 

Our financial reporting currency is RMB and changes in foreign exchange rates can significantly affect our reported results and consolidated trends. In addition, our results of operations, including margins, are affected by the fluctuation in foreign exchange rates. Our international operations generate revenues primarily in U.S. dollars. Generally, a weakening of RMB against U.S. dollar has a positive effect on our results of operations, while a strengthening of RMB against U.S. dollar has the opposite effect. We have not used any derivative financial instruments to hedge exposure to such risk. To the extent that we need to convert U.S. dollars into RMB for our operations, appreciation of RMB against U.S. dollar would have an adverse effect on RMB amount we receive from the conversion. Conversely, if we decide to convert RMB into U.S. dollars for the purpose of making payments for dividends on our ordinary shares or ADSs or for other business purposes, appreciation of U.S. dollar against RMB would have a negative effect on U.S. dollar amounts available to us.

 

Contingent Liabilities

 

Securities class action

 

In August 2022, a putative federal securities class action was filed against us and certain of its officers and Directors (“Defendants”), alleging that Defendants made misleading misstatements or omissions regarding our business operations and financials in violation of the Securities Act of 1933 and the Securities Exchange Act of 1934. The action is captioned In re MINISO Group Holding Limited Securities Litigation , 1:22-cv-09864 (S.D.N.Y.). Lead plaintiff was appointed in November 2022 and filed the operative complaint to the court. Defendants filed a motion to dismiss the complaint, and the motion was granted by the court in February 2024, with leave to amend. Plaintiffs filed a motion for reconsideration of the court’s decision, which was rejected by the court. Plaintiffs filed a further amended complaint on April 30, 2025. We and other defendants filed a motion to dismiss that complaint, which was granted by the court on March 31, 2026, with prejudice. Plaintiffs have appealed the dismissal. Briefing for the appeal, pending before the United States Court of Appeals for the Second Circuit, is ongoing. As this case remains in its preliminary stage, as of June 30, 2026, the Directors were currently unable to predict the timing, outcome, potential damages or loss, if any, associated with the resolution of it.

 

23 

 

 

Capital Commitment

 

As of June 30, 2026, our capital commitment was RMB170.5 million, compared to RMB630.9 million as of June 30, 2025, which was mainly attributable to the construction of the headquarters building.

 

Employees and Remuneration

 

We had a total of 8,519 full-time employees as of June 30, 2026, including 3,198 in Chinese mainland and 5,321 in certain overseas countries and regions, up from 7,204 full-time employees as of June 30, 2025. The following table sets forth the number of our employees categorized by function as of June 30, 2026.

 

Function  Number of Employees 
Product Development and Supply Chain Management   1,600 
General and Administrative   691 
Operations   5,920 
Sales and Marketing   83 
Technology   225 
Total   8,519 

 

Our total remuneration cost incurred for the six months ended June 30, 2026 was RMB1,237.0 million, while it was RMB929.9 million for the six months ended June 30, 2025.

 

The number of employees employed by us varies from time to time depending on needs and employees are remunerated based on industry practice. The remuneration policy and package of the Group’s employees are periodically reviewed. Apart from pension funds and in-house training programs, discretionary bonuses, share awards and share options from our share incentive plan may be awarded to employees according to the assessment of individual performance.

 

24 

 

 

CORPORATE GOVERNANCE

 

The Board is committed to achieving high corporate governance standards. The Board believes that high corporate governance standards are essential in providing a framework for us to safeguard the interests of shareholders and to enhance corporate value and accountability.

 

Compliance with the Corporate Governance Code

 

We have complied with all the applicable code provisions of the Corporate Governance Code (the “Corporate Governance Code”) set forth in Part 2 of Appendix C1 to the Rules Governing the Listing of Securities (the “Listing Rules”) on the Stock Exchange of Hong Kong Limited (the “HKEX”) for the six months ended June 30, 2026, save for the following.

 

Code provision C.2.1 of the Corporate Governance Code recommends, but does not require, that the roles of chairman of the Board and chief executive officer should be separate and should not be performed by the same individual.

 

We deviate from this code provision as we do not have a separate chairman and chief executive officer and Mr. Ye Guofu (“Mr. Ye”) currently performs these two roles of the Company. Mr. Ye is our founder and has extensive experience in our business operations and management. The Board believes that vesting the roles of both chairperson and chief executive officer in the same person has the benefit of ensuring consistent leadership within our Group and enables more effective and efficient overall strategic planning for our Group. The Board considers that the balance of power and authority for the present arrangement will not be impaired and this structure will enable our Company to make and implement decisions promptly and effectively. The Board will continue to review and consider splitting the roles of chairman of the Board and the chief executive officer of our Company if and when it is appropriate taking into account the circumstances of the Group as a whole.

 

Compliance with the Model Code for Securities Transactions by Directors

 

We have adopted the Management Trading of Securities Policy (the “Code”), with terms no less exacting than the Model Code for Securities Transactions by Directors of Listed Issuers as set out in Appendix C3 to the Listing Rules, as its own securities dealing code to regulate all dealings by Directors and relevant employees of securities in the Company and other matters covered by the Code.

 

Specific enquiry has been made of all the Directors and each of the Directors has confirmed that he/she has complied with the Code during the six months ended June 30, 2026.

 

25 

 

 

Audit Committee

 

We have established an Audit Committee in compliance with Rule 3.21 of the Listing Rules and the Corporate Governance Code.

 

The Audit Committee comprises three independent non-executive Directors, namely Ms. XU Lili, Mr. ZHU Yonghua and Mr. WANG Yongping. Ms. XU Lili, being the chairwoman of the Audit Committee, is appropriately qualified as required under Rule 3.10(2) of the Listing Rules.

 

The primary duties of the Audit Committee are:

 

(a)to monitor the integrity of our financial statements and our compliance with legal and regulatory requirements as they relate to our financial statements and accounting matters;

 

(b)to review the adequacy of our internal control over financial reporting; and

 

(c)to review all related party transactions for potential conflict of interest situations and approve all such transactions.

 

The Audit Committee has reviewed our unaudited interim financial information for the six months ended June 30, 2026. The Audit Committee has also discussed matters with respect to the accounting policies and practices adopted by us and internal control and financial reporting matters with our senior management members.

 

In addition, our independent auditor, Ernst & Young, has reviewed our unaudited interim financial information for the six months ended June 30, 2026 in accordance with Hong Kong Standard on Review Engagements 2410 “Review of Interim Financial Information Performed by the Independent Auditor of the Entity” as issued by the Hong Kong Institute of Certified Public Accountants.

 

26 

 

 

OTHER INFORMATION

 

Dividend Policy

 

On March 31, 2026, the Board has approved the amendment of the dividend policy adopted by the Company to amend the definition of adjusted net profit under the dividend policy, pursuant to which the Company could declare and distribute dividends in an amount equal to approximately 50% of the adjusted net profit (a non-IFRS measure defined as profit for the period after excluding certain items as determined by the management such as share-based payments, non-cash charges, non-operating items and non-recurring items) each year, with the exact calculation and amount to be determined and announced by the Board from time to time based on the Company’s financial performance and cash position prior to the declaration and distribution. For details, please see section headed “Non-IFRS Financial Measures” above.

 

Purchase, Sale or Redemption of the Company’s Listed Securities

 

During the six months ended June 30, 2026, the Company repurchased a total of 15,770,000 ordinary Shares at an aggregate consideration (including all the relevant expenses) of HK$431.2 million on the HKEX and a total of 1,330,957 ADSs at an aggregate consideration (including all the relevant expenses) of US$20.5 million on the New York Stock Exchange (the “NYSE”). As of the date of this announcement, all of the repurchased Shares and ADSs have been cancelled. The total number of Shares and ADSs cancelled for the repurchases made during the six months ended June 30, 2026 represents approximately 1.7% of the Company’s total share capital as of June 30, 2026.

 

Particulars of the repurchases made by the Company during the six months ended June 30, 2026 are as follows:

 

HKEX

 

        No. of Shares       Price paid per Share     Aggregate
consideration
paid (including
all the relevant
 
Trading Month       repurchased       Highest price       Lowest price       expenses)  
                (HK$)       (HK$)       (HK$’000)  
January 2026       557,800       38.00       36.30       20,908   
February 2026       586,600       38.00       35.12       21,698   
March 2026       1,380,200       35.48       30.10       45,225   
April 2026       60,600       32.70       31.66       1,958   
May 2026       1,180,800       25.78       24.42       30,054   
June 2026       12,004,000       26.56       25.08       311,322   

 

27 

 

 

NYSE

 

        No. of Shares       Price paid per Share     Aggregate
consideration
paid (including)
all the relevant
 
Trading Month       repurchased       Highest price       Lowest price       expenses  
        (US$)   (US$)   (US$’000) 
January 2026    414,468    4.88    4.60    1,979 
February 2026    735,076    4.88    4.52    3,486 
March 2026    1,384,152    4.43    3.83    5,764 
April 2026    61,584    4.13    4.08    253 
May 2026    374,400    3.17    3.09    1,182 
June 2026    2,354,148    3.41    3.23    7,818 

 

Save as disclosed above, neither the Company nor any of its subsidiaries purchased, sold, or redeemed any of the Company’s securities listed on the HKEX or on the NYSE (including sale of treasury shares as defined under the Listing Rules) during the six months ended June 30, 2026. The Company did not hold any treasury shares (as defined under the Listing Rules) as of June 30, 2026.

 

Use of Proceeds from Equity Linked Securities

 

In January 2025, we entered into a subscription agreement with UBS AG Hong Kong Branch and The Hongkong and Shanghai Banking Corporation Limited for the issuance of Equity Linked Securities, which were convertible debt securities that shall be settled wholly in cash, with an aggregate principal amount of US$550,000,000 and an expected maturity date on January 14, 2032. Further, we and UBS AG, London Branch and The Hongkong and Shanghai Banking Corporation Limited entered into a call spread (the “Call Spread”), which was separate from, but is part and parcel of the Equity Linked Securities.

 

The Equity Linked Securities were issued to raise funds in order to further grow the Company and its operations and to finance the Company’s share repurchase programs. The Call Spread is generally expected to reduce potential dilution to the Shares and offset cash payments that the Company will be required to make in excess of the principal amount of the Equity Linked Securities upon exercise of the Equity Linked Securities. This would give the Company greater financial flexibility and reduce the risk exposure of the Company to market fluctuations during the tenor of the Equity Linked Securities to a pre-determined range.

 

We raised total net proceeds of US$457,079,647 (equivalent to HK$3,553,839,963) from the offering and sale of the Equity Linked Securities and the Call Spread, after deducting fees, commissions, expenses, and net cost of entry into the Call Spread.

 

The initial exercise price of the Equity Linked Securities was US$8.2822 per Share, subject to adjustment upon the occurrence of certain customary prescribed corporate actions. As a result of the distribution of the final cash dividend for the fiscal year ended December 31, 2024 (the “2024 Final Dividend”), the interim cash dividend for the six months ended June 30, 2025 (the “2025 Interim Dividend”) and the final cash dividend for the fiscal year ended December 31, 2025 (the “2025 Final Dividend”), the Equity Linked Securities exercise price was adjusted from US$8.2822 per Share to US$8.1516 per Share with effect from April 9, 2025, being the date immediately after the record date of the 2024 Final Dividend, and to US$8.0314 per Share with effect from September 6, 2025, being the date immediately after the record date of the 2025 Interim Dividend, and further to US$7.8525 per Share with effect from April 21, 2026, being the date immediately after the record date of the 2025 Final Dividend.

 

28 

 

 

The Company expects to fully utilize the residual amount of the net proceeds in accordance with such intended purposes within 36 months from January 14, 2025, the date of completion of the issuance of the Equity Linked Securities.

 

For further details, please refer to the announcements of the Company dated January 7, 2025 and January 14, 2025 in relation to the issuance of the Equity Linked Securities and the entering into of the Call Spread by our Company and the announcements dated April 24, 2025, August 29, 2025 and April 21, 2026 for the relevant adjustments made pursuant to the 2024 Final Dividend, 2025 Interim Dividend and 2025 Final Dividend, respectively.

 

As of June 30, 2025, December 31, 2025 and June 30, 2026, the Group had utilized the net proceeds as set out in the table below:

 

Purpose  Amount of
net proceeds
   Amount of
net proceeds
utilized
during the
six months
ended June
30, 2025
   Amount of
net proceeds
unutilized as
of June
30, 2025
   Amount of
net proceeds
utilized
during the
year ended
December
31, 2025
   Amount of
net proceeds
unutilized as
of December
31, 2025
  

Amount of

net proceeds

utilized
during the
six months
ended June
30, 2026

   Amount of
net proceeds
unutilized as
of June
30, 2026
 
    (HK$ million)    (HK$ million)    (HK$ million)    (HK$ million)    (HK$ million)    (HK$ million)    (HK$ million) 
Overseas store network expansion, supply chain optimization and development, brand building and promotion, additional overseas working capital and other general corporate purposes   1,777    250    1,527    819    958    481    477 
                                    
Purchase of the Shares and/or ADSs (each representing four Shares) from time to time pursuant to the share repurchase programs   1,777    373    1,404    599    1,178    591    587 
Total   3,554    623    2,931    1,418    2,136    1,072    1,064 

 

Note:

 

(1)            Based on the exchange rate of US$1.00=HK$7.80.

 

Dividend

 

On March 31, 2026, the Board approved the distribution of a final cash dividend in the amount of US$0.3764 per ADS or US$0.0941 per Share, which has been paid on April 29, 2026 for holders of Shares and May 4, 2026 for holders of ADSs. The aggregate amount of cash dividend paid was approximately US$114.5 million (RMB792.2 million at an exchange rate of RMB6.9194 to US$1.0000).

 

The Board did not recommend the distribution of an interim dividend for the six months ended June 30, 2026.

 

29 

 

 

Unaudited consolidated statement of profit or loss 

(Expressed in thousands of Renminbi, except for per share data)

 

      For the six months ended
June 30,
 
   Notes  2025   2026 
      RMB’000   RMB’000 
Revenue  4   9,393,112    11,498,901 
Cost of sales  5   (5,236,194)   (6,405,225)
              
Gross profit      4,156,918    5,093,676 
Other income      5,370    6,679 
Selling and distribution expenses  5   (2,181,022)   (3,045,031)
General and administrative expenses  5   (503,656)   (590,943)
Other net income  6   98,239    196,657 
Credit loss on trade and other receivables      (13,450)   (14,663)
Impairment loss on non-current assets      (16,450)   (6,465)
              
Operating profit      1,545,949    1,639,910 
Finance income      65,836    32,749 
Finance costs      (194,236)   (244,722)
              
Net finance costs  7   (128,400)   (211,973)
              
Share of (loss)/profit of equity-accounted investees, net of tax      (138,946)   57,757 
Changes in fair value of redemption liabilities          (47,368)
Other expenses      (84,412)   (141,336)
              
Profit before taxation      1,194,191    1,296,990 
Income tax expense  8   (288,201)   (340,399)
              
Profit for the period      905,990    956,591 
              
Attributable to:             
Equity shareholders of the Company      906,030    961,551 
Non-controlling interests      (40)   (4,960)
              
Profit for the period      905,990    956,591 
              
Earnings per share             
Basic earnings per share (RMB)  9   0.74    0.79 
Diluted earnings per share (RMB)  9   0.73    0.79 

 

30 

 

 

 

 

Unaudited consolidated statement of profit or loss and other comprehensive income

(Expressed in thousands of Renminbi)

 

   For the six months ended
June 30,
 
   2025   2026 
   RMB’000   RMB’000 
Profit for the period   905,990    956,591 
           
Items that may be reclassified subsequently to profit or loss:          
Exchange differences on translation of financial statements of foreign operations   11,675    (77,115)
Share of other comprehensive income of associates       2,720 
           
Other comprehensive income/(loss) for the period   11,675    (74,395)
           
Total comprehensive income for the period   917,665    882,196 
           
Attributable to:          
Equity shareholders of the Company   917,401    894,228 
Non-controlling interests   264    (12,032)
           
Total comprehensive income for the period   917,665    882,196 

 

31

 

 

Unaudited consolidated statement of financial position

(Expressed in thousands of Renminbi)

 

   Notes   As at
December 31,
2025
   As at
June 30,
2026
 
       RMB’000   RMB’000 
ASSETS            
Non-current assets            
Property, plant and equipment        2,109,385    2,583,756 
Right-of-use assets        5,121,039    5,959,936 
Intangible assets        94,951    225,543 
Goodwill        223,187    210,946 
Deferred tax assets        288,679    320,700 
Other investments   10    201,727    479,160 
Trade and other receivables   12    247,511    292,140 
Financial derivative assets        774,103    321,925 
Interests in equity-accounted investees        5,486,648    5,555,912 
                
         14,547,230    15,950,018 
Current assets               
Other investments   10        100,351 
Inventories   11    3,691,238    3,544,387 
Trade and other receivables   12    3,307,129    3,453,949 
Cash and cash equivalents   13    6,817,129    7,046,857 
Restricted cash and pledged deposits        54,229    5,931 
Term deposits        216,567    241,074 
                
         14,086,292    14,392,549 
                
Total assets        28,633,522    30,342,567 

 

32

 

 

Unaudited consolidated statement of financial position (continued)

(Expressed in thousands of Renminbi)

 

   Notes   As at
December 31,
2025
   As at
June 30,
2026
 
       RMB’000   RMB’000 
EQUITY               
Share capital   15(a)   94    94 
Additional paid-in capital        2,887,905    2,080,167 
Other reserves        2,232,854    1,771,661 
Retained earnings        5,497,910    6,459,461 
                
Equity attributable to equity shareholders of the Company        10,618,763    10,311,383 
Non-controlling interests        100,508    110,067 
                
Total equity        10,719,271    10,421,450 
                
LIABILITIES               
Non-current liabilities               
Contract liabilities        22,418    24,362 
Loans and borrowings        5,415,416    6,287,885 
Other payables   14    72,586    79,802 
Lease liabilities        2,713,798    3,463,573 
Financial derivative liabilities        1,184,050    858,687 
Deferred income        33,053    32,570 
                
         9,441,321    10,746,879 
Current liabilities               
Contract liabilities        388,746    427,640 
Loans and borrowings        1,751,018    2,352,982 
Trade and other payables   14    4,516,491    4,428,106 
Lease liabilities        950,784    1,114,196 
Deferred income        965    965 
Current taxation        291,245    247,692 
Redemption liabilities arising from preferred shares        573,681    602,657 
                
         8,472,930    9,174,238 
                
Total liabilities        17,914,251    19,921,117 
                
Total equity and liabilities        28,633,522    30,342,567 

 

33

 

 

Unaudited consolidated statement of changes in equity

(Expressed in thousands of Renminbi)

 

   Attributable to equity shareholders of the Company 
   Share
capital
   Additional
paid-in
capital
   Merger
reserve
   Treasury
shares
   Call option
on equity
   Share-based
payment
reserve
   Translation
reserve
   PRC statutory
reserve
   Retained
earnings
   Total   Non-
controlling
interests
   Total
equity
 
   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000 
Balance at January 1, 2025   94    4,683,577    117,912    (84,049)       1,045,090    42,034    208,139    4,302,177    10,314,974    40,548    10,355,522 
                                                             
Changes in equity for the six months ended June 30, 2025                                                            
Profit/(loss) for the period                                   906,030    906,030    (40)   905,990 
Other comprehensive income for the period                           11,371            11,371    304    11,675 
                                                             
Total comprehensive income for the period                           11,371        906,030    917,401    264    917,665 
                                                             
Dividend declared and paid to equity shareholders of the Company       (726,875)                               (726,875)       (726,875)
Repurchase of shares               (344,490)                       (344,490)       (344,490)
Equity settled share-based transactions                       40,586                40,586        40,586 
Issuance of shares in respect of vesting of restricted share units   *                                   *       *
Exercise of share options and subscription of restricted share units   *   101                                101        101 
Recognition of upper strike warrants                   650,711                    650,711        650,711 
Capital contribution from non-controlling interests                                           6,000    6,000 
Deregistration of a subsidiary                               (301)       (301)       (301)
                                                             
Balance at June 30, 2025   94    3,956,803    117,912    (428,539)   650,711    1,085,676    53,405    207,838    5,208,207    10,852,107    46,812    10,898,919 

 

*           The amount was less than RMB1,000.

 

34

 

 

Unaudited consolidated statement of changes in equity (continued)

(Expressed in thousands of Renminbi)

 

  Attributable to equity shareholders of the Company 
  Share
capital
  Additional
paid-in
capital
  Merger
reserve
  Treasury
shares
  Call option
on equity
  Share-based
payment
reserve
  Translation
reserve
  PRC
statutory
reserve
  Share of other
comprehensive
(loss)/income
of equity-
accounted
investees
  Retained
earnings
  Total  Non-
Controlling
interests
  Total
equity
 
   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000 
Balance at January 1, 2026  94   2,887,905   117,912   (213,502)  650,711   1,412,959   48,563   217,257   (1,046)  5,497,910   10,618,763   100,508   10,719,271 
Changes in equity for the six months ended June 30, 2026                                                    
Profit/(loss) for the period                             961,551   961,551   (4,960)  956,591 
Other comprehensive (loss)/income for the period                    (70,043)     2,720      (67,323)  (7,072)  (74,395)
                                                     
Total comprehensive (loss)/income for the period                    (70,043)     2,720   961,551   894,228   (12,032)  882,196 
                                                     
Dividend declared and paid to equity shareholders of the Company     (792,163)                          (792,163)     (792,163)
Repurchase of shares           (517,593)                    (517,593)     (517,593)
Equity settled share-based transactions                 123,723               123,723      123,723 
Issuance of shares in respect of vesting of restricted share units  *                             *     *
Exercise of share options and subscription of restricted share units  *  136                           136      136 
Capital contribution from noncontrolling interests                                   5,880   5,880 
Acquisition of non-controlling interests     (15,711)                          (15,711)  15,711    
                                                     
Balance at June 30, 2026  94   2,080,167   117,912   (731,095)  650,711   1,536,682   (21,480)  217,257   1,674   6,459,461   10,311,383   110,067   10,421,450 

  

*            The amount was less than RMB1,000.

 

35

 

 

 

Unaudited consolidated statement of cash flows

(Expressed in thousands of Renminbi)

 

   For the six months ended
June 30,
 
   2025   2026 
   RMB’000   RMB’000 
Cash flows from operating activities          
Cash generated from operations   1,375,599    1,899,532 
Income tax paid   (361,376)   (424,131)
           
Net cash from operating activities   1,014,223    1,475,401 
           
Cash flows from investing activities          
Payments for purchases of property, plant, equipment and intangible assets   (434,774)   (724,622)
Proceeds from disposal of property, plant and equipment and intangible assets   18,301    44,263 
Payments for purchases of other investments   (4,934,017)   (9,500,386)
Proceeds from disposal of other investments   5,039,690    9,400,386 
Placement of term deposits   (84,028)   (78,559)
Release of term deposits   151,814    196,554 
Interest income   62,538    30,980 
Investment income from other investments   44,007    24,568 
Loan to an equity-accounted investee       (13,490)
Acquisition of a subsidiary   4,323     
Payments for investments in equity-accounted investees   (6,277,893)   (8,300)
           
Net cash used in investing activities   (6,410,039)   (628,606)
           
Cash flows from financing activities          
Proceeds from subscription of restricted share units and exercise of share options   101    136 
Proceeds from loans and borrowings   4,354,718    2,763,823 
Repayments of loans and borrowings   (43,467)   (1,297,754)
Payments of capital element and interest element of lease liabilities   (395,762)   (551,492)
Interest paid       (74,956)
Payments for repurchase of shares   (303,091)   (532,202)
Dividends paid to equity shareholders of the Company   (726,875)   (792,163)
Payments for purchases of options   (1,207,782)    
Proceeds from issue of options   650,711     
Proceeds from issue of the Equity Linked Securities, net of issuance costs   3,842,864     
Capital injection from non-controlling interests   6,000    5,880 
           
Net cash from/(used in) financing activities   6,177,417    (478,728)
           
Net increase in cash and cash equivalents   781,601    368,067 
Cash and cash equivalents at the beginning of the period   6,328,121    6,817,129 
Effect of movements in exchange rates on cash held   5,461    (138,339)
           
Cash and cash equivalents at the end of the period   7,115,183    7,046,857 

 

 36 

 

 

Notes to the unaudited interim financial information

(Expressed in thousands of Renminbi, unless otherwise indicated)

 

1.Basis of preparation

 

This interim financial report for the six months ended June 30, 2026 has been prepared in accordance with the applicable disclosure provisions of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), including compliance with International Accounting Standard (“IAS”) 34, Interim financial reporting . It was authorized for issue on August 28, 2026.

 

The interim financial report has been prepared in accordance with the same accounting policies adopted in the consolidated financial statements for the year ended December 31, 2025, except for the accounting policy changes that are expected to be reflected in the 2026 annual financial statements. Details of any changes in accounting policies are set out in Note 2.

 

The preparation of an interim financial report in conformity with IAS 34 requires management to make judgements, estimates and assumptions that affect the application of policies and reported amounts of assets and liabilities, income and expenses on a year to date basis. Actual results may differ from these estimates.

 

This interim financial report contains condensed consolidated financial statements and selected explanatory notes. The notes include an explanation of events and transactions that are significant to an understanding of the changes in financial position and performance of the Group since the consolidated financial statements for the year ended December 31, 2025. The condensed consolidated interim financial statements and notes thereon do not include all of the information required for a full set of financial statements prepared in accordance with IFRS Accounting Standards.

 

The interim financial report is unaudited, but has been reviewed by Ernst & Young in accordance with Hong Kong Standard on Review Engagements 2410, Review of interim financial information performed by the independent auditor of the entity , issued by the Hong Kong Institute of Certified Public Accountants.

 

2.Changes in accounting policies and disclosures

 

The accounting policies adopted in the preparation of the interim financial report are consistent with those applied in the preparation of the Group’s annual consolidated financial statements for the year ended December 31, 2025, except for the adoption of the following amended IFRS Accounting Standard for the first time for the current period’s financial information.

 

·Amendments to IFRS 9 and IFRS 7 Amendments to the Classification and Measurement of Financial Instruments
·Amendments to IFRS 9 and IFRS 7 Contracts Referencing Nature-dependent Electricity
·Annual Improvements to IFRS Accounting Standards – Volume 11 Amendments to IFRS 1, IFRS 7, IFRS 9, IFRS 10 and IAS 7

  

The revised standards have had no significant financial effect on these financial statements.

 

 37 

 

  

3.Segment reporting

 

The Group manages its businesses by divisions, which are organized by a mixture of both brands and geography. In a manner consistent with the way in which information is reported internally to the Group’s chief executive officer for the purposes of resource allocation and performance assessment. The Group has presented three reportable segments of MINISO brand-Chinese Mainland, MINISO brand-Overseas and TOP TOY brand for the six months ended June 30, 2025 and 2026. The segment information is as follows:

 

  Reportable segments Operations
     
  MINISO brand – Chinese Mainland Design, buying and sale of lifestyle products
  MINISO brand – Overseas* Design, buying and sale of lifestyle products
  TOP TOY brand Design, buying and sale of pop toys

 

Note:

 

*Miniso brand – Overseas comprises overseas entities engaged in cross-border and international product sales, as well as certain investment activities. These investments primarily consist of an investment in an unlisted limited partnership enterprise.

 

(i)Segment results and other material items

 

Information related to each reportable segment is set out below. Segment profit before taxation is used to measure performance because management believes that this information is the most relevant in evaluating the results of the respective segments.

  

   For the six months ended June 30, 2025 
   MINISO brand     
   Chinese
Mainland
   Overseas   Sub-total   TOP TOY
brand
   Unallocated
amounts
   Total 
   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000 
External revenue   5,114,987    3,534,017    8,649,004    742,058    2,050    9,393,112 
Intersegment revenue   1,442,983    2,683    1,445,666    22,986    226,329    1,694,981 
Segment revenue   6,557,970    3,536,700    10,094,670    765,044    228,379    11,088,093 
Elimination of intersegment revenue                            (1,694,981)
                               
Consolidated revenue                            9,393,112 
                               
Operating profit/(loss)   927,721    583,991    1,511,712    51,027    (16,790)   1,545,949 
Finance income   49,352    14,472    63,824    532    1,480    65,836 
Finance costs   (15,391)   (46,383)   (61,774)   (4,092)   (128,370)   (194,236)
Other expenses                   (84,412)   (84,412)
Share of loss of equity-accounted investees, net of tax       (19,611)   (19,611)       (119,335)   (138,946)
                               
Profit/(loss) before taxation   961,682    532,469    1,494,151    47,467    (347,427)   1,194,191 
                               
Income tax expense                            (288,201)
                               
Profit for the period                            905,990 
                               
Other material items                              
Depreciation and amortization   (128,713)   (344,443)   (473,156)   (64,988)   (15,872)   (554,016)
Credit loss on trade and other receivables   (10,231)   (2,618)   (12,849)   (601)       (13,450)
Impairment loss on non-current assets   (204)   (16,246)   (16,450)           (16,450)
Additions to non-current assets during the period*   317,345    762,393    1,079,738    220,875    155,079    1,455,692 

  

 38 

 

 

   For the six months ended June 30, 2026 
   MINISO brand     
   Chinese
Mainland
   Overseas   Sub-total   TOP TOY
brand
   Unallocated
amounts
   Total 
   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000 
External revenue   6,453,955    4,059,270    10,513,225    984,618    1,058    11,498,901 
Intersegment revenue   1,470,527    4,377    1,474,904    961,195    609,312    3,045,411 
                               
Segment revenue   7,924,482    4,063,647    11,988,129    1,945,813    610,370    14,544,312 
                               
Elimination of intersegment revenue                            (3,045,411)
                               
Consolidated revenue                            11,498,901 
                               
Operating profit/(loss)   1,227,675    490,984    1,718,659    (72,340)   (6,409)   1,639,910 
Finance income   16,208    12,835    29,043    3,687    19    32,749 
Finance costs   (19,929)   (72,667)   (92,596)   (4,295)   (147,831)   (244,722)
Other expenses                   (141,336)   (141,336)
Changes in fair value of redemption liabilities               (47,368)       (47,368)
Share of (loss)/profit of equity-accounted investees, net of tax       (2,532)   (2,532)       60,289    57,757 
                               
Profit/(loss) before taxation   1,223,954    428,620    1,652,574    (120,316)   (235,268)   1,296,990 
                               
Income tax expense                            (340,399)
                               
Profit for the period                            956,591 
                               
Other material items                              
Depreciation and amortization   (132,565)   (516,881)   (649,446)   (89,120)   (547)   (739,113)
Credit loss on trade and other receivables   (7,768)   (4,890)   (12,658)   (1,318)   (687)   (14,663)
Impairment loss on non-current assets       (5,996)   (5,996)   (469)       (6,465)
Additions to non-current assets during the period*   309,377    1,756,911    2,066,288    367,527    171,380    2,605,195 

 

Note:

 

*The additions to non-current assets include additions to property, plant and equipment, right-of-use assets and intangible assets.

 

 39 

 

 

(ii)Segment assets and liabilities

 

   As at December 31, 2025 
   MINISO brand             
   Chinese
Mainland
   Overseas   Sub-total   TOP TOY
brand
   Unallocated
amounts
   Total 
   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000 
Segment assets   9,469,659    8,530,298    17,999,957    1,561,354        19,561,311 
Assets relating to construction of headquarters building                   2,581,183    2,581,183 
Assets relating to an investment holding company                   5,481,951    5,481,951 
Apartments for use as staff quarters                   203,972    203,972 
Financial derivative assets                   774,103    774,103 
Other unallocated assets                   31,002    31,002 
Consolidated total assets                            28,633,522 
                               
Segment liabilities   5,317,417    3,920,933    9,238,350    1,470,008        10,708,358 
Liabilities relating to construction of headquarters building                   108,064    108,064 
Liabilities relating to an investment holding company                   3,452,000    3,452,000 
Liabilities relating to Equity Linked Securities                   2,415,667    2,415,667 
Financial derivative liabilities                   1,184,050    1,184,050 
Other unallocated liabilities                   46,112    46,112 
Consolidated total liabilities                            17,914,251 

 

   As at June 30, 2026 
   MINISO brand             
   Chinese
Mainland
   Overseas   Sub-total   TOP TOY
brand
   Unallocated
amounts
   Total 
   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000   RMB’000 
Segment assets   10,044,996    9,463,649    19,508,645    1,885,455        21,394,100 
Assets relating to construction of headquarters building                   2,832,502    2,832,502 
Assets relating to an investment holding company                   5,573,900    5,573,900 
Apartments for use as staff quarters                   199,934    199,934 
Financial derivative assets                   321,925    321,925 
Other unallocated assets                   20,206    20,206 
Consolidated total assets                            30,342,567 
                               
Segment liabilities   4,970,099    5,538,598    10,508,697    1,492,356        12,001,053 
Liabilities relating to construction of headquarters building                   1,363,745    1,363,745 
Liabilities relating to an investment holding company                   3,227,630    3,227,630 
Liabilities relating to the Equity Linked Securities                   2,422,931    2,422,931 
Financial derivative liabilities                   858,687    858,687 
Other unallocated liabilities                   47,071    47,071 
Consolidated total liabilities                            19,921,117 

 

 40 

 

 

(iii)Geographic information

 

The geographic information analyses the Group’s revenue and non-current assets by the Group’s country of domicile and other regions. In presenting the geographic information, segment revenue has been based on the geographic location of customers and segment assets are based on the geographic location of the assets.

 
   For the six months ended June 30, 
   2025   2026 
    RMB’000     RMB’000 
i. Revenue          
  Chinese Mainland   5,827,157    7,283,397 
  Asia excluding China   1,227,907    1,266,302 
  North America   1,295,324    1,795,587 
  Latin America   589,936    530,828 
  Europe   273,564    344,035 
  Other   179,224    278,752 
    9,393,112    11,498,901 

 

   As at December 31,
2025
   As at June 30,
2026
 
    RMB’000    RMB’000 
ii. Non-current assets          
  Chinese Mainland   3,963,551    4,518,297 
  Asia excluding China   515,983    505,673 
  North America   2,210,602    3,057,895 
  Europe   633,333    683,037 
  Other   472,604    507,419 
    7,796,073    9,272,321 

 

Non-current assets exclude deferred tax assets, non-current other investments, non-current term deposits, financial derivative assets and interests in equity-accounted investees.

 

4.Revenue

 

The Group’s revenue is primarily derived from the sale of lifestyle and pop toy products through self-operated stores, franchised stores, offline distributors in the People’s Republic of China (“PRC”) and overseas and online sales conducted through the Group’s self-operated online stores on third-party e-commerce platforms and through online distributors. Other sources of revenue mainly include license fees, sales-based royalties and sales-based management and consultation service fees from franchisees and distributors.

 

 41 

 

 

(i)Disaggregation of revenue

 

In the following table, revenue from contracts with customers is disaggregated by major products and service lines and timing of revenue recognition.

 
   For the six months ended June 30, 
   2025   2026 
   RMB’000   RMB’000 
Major products/service lines          
– Sales of lifestyle and pop toy products          
– Retail sales in self-operated stores   2,190,668    2,933,672 
– Product sales to franchisees   4,298,817    5,085,947 
– Sales to offline distributors   1,512,084    1,502,532 
– Online sales   573,208    844,375 
– Other sales channels   61,813    14,357 
Sub-total   8,636,590    10,380,883 
           
– License fees, sales-based royalties, and sales-based management and consultation service fees          
– License fees   63,869    95,947 
– Sales-based royalties   80,536    91,279 
– Sales-based management and consultation service fees   363,280    434,529 
           
Sub-total   507,685    621,755 
           
– Others*   248,837    496,263 
           
    9,393,112    11,498,901 
           
Timing of revenue recognition          
– Point in time   8,873,311    10,808,639 
– Over time   519,801    690,262 
           
Revenue from contracts with customers   9,393,112    11,498,901 

 

Note:

 

*Others mainly represented sales of fixtures to franchisees and distributors.

 

For the six months ended June 30, 2026 and 2025, the Group did not have any customers with revenue exceeding 10% of the Group’s total revenue.

 

(ii)Seasonality of operations

 

The Group’s business is subject to seasonal fluctuation, typically with relatively stronger performance in the quarters ended September 30 and December 31, which is mainly due to the higher retail demand in holiday seasons in certain regions. As a result, the Group typically reports lower revenues for the six months ended June 30 than the six months ended December 31.

 

 42 

 

 

5.Expenses by nature

 

  For the six months ended June 30,
   2025   2026 
   RMB’000   RMB’000 
Cost of inventories (Note 11)   5,081,747    6,131,269 
Payroll and employee benefits   929,882    1,237,019 
Rental and related expenses   185,788    284,327 
Depreciation and amortization   554,016    739,113 
Licensing expenses   240,795    356,038 
Promotion and advertising expenses   262,544    382,872 
Logistics expenses   292,963    435,514 
Travelling expenses   61,964    65,658 
Other expenses   311,173    409,389 
Total cost of sales, selling and distribution and general and administrative expenses   7,920,872    10,041,199 

 

6.Other net income

 
   For the six months ended June 30, 
   2025   2026 
   RMB’000   RMB’000 
Net foreign exchange gains/(loss)   36,570    (142,438)
Gains on disposal of property, plants and equipment and intangible assets   2,719    13,494 
Investment income from other investments   43,809    26,264 
Gains on revaluation of the previously held equity-accounted investees   8,600     
Scrap income   5,189    7,177 
Net change in fair value of other investments   (829)   277,434 
Gains relating to cancellation and modification of lease contracts   4,607    6,239 
Others   (2,426)   8,487 
    98,239    196,657 

 

7.Net finance costs

 

   For the six months ended June 30, 
   2025   2026 
   RMB’000   RMB’000 
Finance income          
– Interest income   65,836    32,749 
           
Finance costs          
– Interest on loans and borrowings   (47,032)   (58,047)
– Interest on the Equity Linked Securities   (89,885)   (101,388)
– Interest on lease liabilities   (57,319)   (85,287)
    (194,236)   (244,722)
Net finance costs   (128,400)   (211,973)

 

 43 

 

 

8.Income taxes

 

(a)Taxation recognized in consolidated profit or loss:

 

   For the six months ended June 30, 
   2025   2026 
   RMB’000   RMB’000 
Amounts recognized in consolidated profit or loss          
Current tax          
Provision for the period   324,216    372,418 
Deferred tax          
Origination and reversal of temporary differences   (36,015)   (32,019)
           
Tax expense   288,201    340,399 

 

(b)Reconciliation between tax expense and accounting profit at applicable tax rates:

  

   For the six months ended June 30, 
   2025   2026 
   RMB’000   RMB’000 
Profit before taxation   1,194,191    1,296,990 
           
Notional tax on profit before taxation, calculated at the rates applicable to profits in the jurisdictions concerned   330,783    383,526 
Tax effect of share-based compensation expenses   (4,562)   8,768 
Tax effect of other non-deductible expenses   557    29,068 
Effect of preferential tax treatments on assessable profits of certain subsidiaries   (55,001)   (55,137)
Tax effect of additional deduction on research and development costs   (5,478)   (1,632)
Tax effect of exempted and non-taxable income   (1,162)   (3,041)
Effect of unused tax losses being utilized   (12,678)   (1,881)
Effect of deductible temporary differences and unused tax losses not recognized/(being utilized)   42,909    (16,624)
Others   (7,167)   (2,648)
Actual tax expense   288,201    340,399 

 

 44 

 

 

9.Earnings per share

 

(a)Basic earnings per share

 

For the six months ended June 30, 2026, the calculation of basic earnings per share has been based on the profit attributable to ordinary shareholders of the Company of RMB961,551,000 (six months ended June 30, 2025: RMB906,030,000) and the weighted-average number of ordinary shares outstanding of 1,214,665,186 shares (six months ended June 30, 2025: 1,230,765,469 shares), which were calculated as follows:

 

   For the six months ended June 30, 
   2025   2026 
   Number of
shares
   Number of
shares
 
Issued ordinary share at January 1, 2026 and 2025   1,233,993,805    1,219,135,657 
Effect of shares released from share incentive plan   990,027    1,276,292 
Effect of repurchase of shares (Note 15(b))   (4,218,363)   (5,746,763)
Weighted average number of ordinary shares   1,230,765,469    1,214,665,186 

 

  (b) Diluted earnings per share

 

Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares outstanding to assume conversion of all potential dilutive ordinary shares.

 

For the six months ended June 30, 2026, the calculation of diluted earnings per share was based on the profit attributable to ordinary equity shareholders of the Company of RMB961,551,000 (six months ended June 30, 2025: RMB906,030,000) and the weighted average number of ordinary shares of 1,219,243,743 shares (six months ended June 30, 2025: 1,236,003,168 shares), after adjusting by the dilutive effect of share incentive plan, calculated as follows:

 

   For the six months ended June 30, 
   2025   2026 
   Number of
shares
   Number of
shares
 
Weighted average number of ordinary shares, basic   1,230,765,469    1,214,665,186 
Dilutive effect of share incentive plan   5,237,699    4,578,557 
Weighted average number of ordinary shares, diluted   1,236,003,168    1,219,243,743 

 

10. Other investments

 

   As at   As at 
   December 31,   June 30, 
   2025   2026 
   RMB’000   RMB’000 
Financial assets measured at fair value through profit or loss:          
Non-current          
– Investment in an unlisted limited partnership enterprise   201,727    479,160 
           
Current          
– Investments in wealth management products       100,351 

 

 45 

 

 

11. Inventories

 

  
As at December 31,
2025
  

As at
June 30,
2026

 
   RMB’000   RMB’000 
Finished goods   3,676,409    3,529,242 
Low-value consumables   14,829    15,145 
    3,691,238    3,544,387 

 

The analysis of the amount of inventories recognized as an expense and included in profit or loss is as follows:

 

   For the six months ended June 30, 
   2025   2026 
   RMB’000   RMB’000 
Carrying amount of inventories sold   5,035,082    6,117,222 
Write-down of inventories   46,665    14,047 
Cost of inventories recognized in consolidated statements of profit or loss   5,081,747    6,131,269 

 

12. Trade and other receivables

 

   Notes  As at
December 31,
2025
   As at
June 30,
2026
 
      RMB’000   RMB’000 
Non-current             
Trade receivables      3,263    1,173 
Less: loss allowance      (4)   (1)
Trade receivables, net of loss allowance  (ii)   3,259    1,172 
Amounts due from related parties      15,575    16,615 
Deposits      171,039    200,272 
Value-added tax (“VAT”) recoverable      57,638    70,081 
Others          4,000 
       247,511    292,140 
              
Current             
Trade receivables  (i)   1,228,178    1,228,358 
Less: loss allowance      (77,678)   (87,191)
Trade receivables, net of loss allowance      1,150,500    1,141,167 
Amounts due from related parties      78,052    61,531 
Miscellaneous expenses paid on behalf of franchisees      737,986    850,779 
VAT recoverable      361,691    236,720 
Rental deposits      159,224    141,437 
Receivables due from online payment platforms and banks  (iii)   113,841    75,086 
Prepayments for inventories      99,738    62,409 
Prepayments for licensing expenses      91,934    124,826 
Prepayments for promotion and advertising expenses      32,970    33,127 
Prepayments for repurchase of shares      56,530    71,139 
Prepayment for rental      78,764    130,713 
Prepaid income tax      69,270    69,554 
Others      276,629    455,461 
       3,307,129    3,453,949 

 

 46 

 

 

Notes:

 

(i)All of trade and other receivables classified as current portion are expected to be recovered or recognized as expense within one year.

 

(ii)Trade receivables relating to certain sales of fixtures to franchisees are collected by installments within the periods ranging from 18 to 94 months and the portion which is expected to be recovered after one year are classified as non-current. All other trade debtors are due within 30 to 180 days from the date of revenue recognition for both domestic and overseas customers.

 

(iii)Receivables due from online payment platforms and banks mainly represented the proceeds of online sales through e-commerce platforms collected by and retained in third-party online payment platforms. Withdrawal of the balances retained in online payment platforms could be made anytime upon the Group’s instructions. The amounts also included those due from banks for offline sales made through customer credit/debit cards and other online payment platforms that require overnight processing by the collection banks.

 

Aging analysis

 

As at the end of each reporting period, the aging analysis of trade receivables, based on the invoice date and net of loss allowance, is as follows:

 

   As at
December 31,
   As at
June 30,
 
   2025   2026 
   RMB’000   RMB’000 
Non-current portion          
Within 90 days   1,256    48 
91 to 180 days   74    43 
181 to 360 days   1,130    11 
361 to 540 days   570    278 
Over 540 days   229    792 
    3,259    1,172 
           
Current portion          
Within 90 days   812,897    776,435 
91 to 180 days   169,547    183,985 
181 to 360 days   140,795    149,660 
361 to 540 days   15,946    21,677 
Over 540 days   11,315    9,410 
    1,150,500    1,141,167 

 

13.

Cash and cash equivalents

 

   As at
December 31,
2025
  

As at
June 30,

2026

 
   RMB’000   RMB’000 
Cash on hand   9,666    5,114 
Cash at bank   6,807,463    7,041,743 
Cash and cash equivalents as presented in the consolidated statements of financial position and in the consolidated statements of cash flows   6,817,129    7,046,857 

 

 47 

 

 

14. Trade and other payables

 

   Note  As at
December 31,
2025
   As at
June 30,
2026
 
      RMB’000   RMB’000 
Non-current             
Payable relating to construction projects      72,586    79,802 
              
Current             
Trade payables  (i)   1,551,682    1,209,180 
Payroll payable      187,895    149,127 
Accrued expenses      372,210    489,096 
Other taxes payable      111,984    89,197 
Deposits      1,913,182    2,014,341 
Payable relating to leasehold improvements      104,523    119,384 
Payable relating to construction projects      733    90,953 
Amounts due to related parties      8,834    8,333 
Others      265,448    258,495 
       4,516,491    4,428,106 

 

Note:

 

The credit period granted by suppliers corresponding to trade payables is 30 to 90 days.

 

Deposits received from suppliers, distributors and franchisees are expected to be settled in its normal operating cycle and may be settled more than twelve months after the reporting period. All of the other trade payables, other payables, accruals and amounts due to related parties or franchisees are expected to be settled within one year or are repayable on demand.

 

(i)Aging analysis

 

As at the end of each reporting period, the aging analysis of trade payables, based on the invoice date, is as follows:

 

   As at
December 31,
2025
  

As at
June 30,

2026

 
   RMB’000   RMB’000 
Within 1 month   1,416,082    1,050,835 
1 to 3 months   75,434    98,820 
3 months to 1 year   47,601    30,685 
Over 1 year   12,565    28,840 
    1,551,682    1,209,180 

 

 48 

 

 

15.Capital and reserves

 

(a)Share capital and additional paid-in capital

 

As at June 30, 2026, analysis of the Company’s issued shares including treasury shares reserved for the share incentive plan, was as follows:

 

   Number of ordinary shares     
   Outstanding shares   Treasury shares   Total issued shares   Share capital 
               RMB’000 
As at January 1, 2026   1,219,135,657    18,428,520    1,237,564,177    94 
Issuance of shares in respect of vesting of restricted share units (i)   1,396,216        1,396,216    -*
Exercise of share options and subscription of restricted share units (ii)   1,004,520    (1,004,520)       -*
Repurchase of shares (Note 15(b))   (21,093,828)   21,093,828         
                     
As at June 30, 2026   1,200,442,565    38,517,828    1,238,960,393    94 

  

*            The amount was less than RMB1,000.

 

Notes:

 

(i)During the six months ended June 30, 2026, the Company issued 1,396,216 shares in respect of vesting of restricted share units.

 

(ii)During the six months ended June 30, 2026, 1,004,520 of restricted share units and share options were vested and exercised, and were released from treasury shares into ordinary shares.

 

(b)Repurchase and cancellation of shares

 

On August 30, 2024, the board of directors authorized a new share repurchase program under which the Company may repurchase up to HKD2 billion of its shares within a period of 12 months starting from August 30, 2024 (the “2024 Share Repurchase Program”). The validity of the 2024 Share Repurchase Program was subsequently extended to June 30, 2026, as announced on March 21, 2025.

 

During the six months ended June 30, 2026, the Company repurchased ordinary shares under the 2024 Share Repurchase Program as follows, and the cost of these shares held by the Group was recorded in treasury shares:

 

   Shares repurchased on the New York Stock Exchange   Shares repurchased on the Hong Kong Stock Exchange 
Months  Number of shares repurchased   Highest price paid per share   Lowest price paid per share   Aggregate price paid   Number of shares repurchased   Highest price paid per share   Lowest price paid per share   Aggregate price paid 
       USD   USD   USD’000       HKD   HKD   HKD’000 
January 2026   414,468    4.88    4.60    1,979    557,800    38.00    36.30    20,908 
February 2026   735,076    4.88    4.52    3,486    586,600    38.00    35.12    21,698 
March 2026   1,384,152    4.43    3.83    5,764    1,380,200    35.48    30.10    45,225 
April 2026   61,584    4.13    4.08    253    60,600    32.70    31.66    1,958 
May 2026   374,400    3.17    3.09    1,182    1,180,800    25.78    24.42    30,054 
June 2026   2,354,148    3.41    3.23    7,818    12,004,000    26.56    25.08    311,322 
Total   5,323,828              20,482    15,770,000              431,165 
Equivalent to RMB’000                  140,957                   376,636 

 

(c)Dividends

 

During the six months ended June 30, 2026, final cash dividends of USD0.0941 per ordinary share for the year ended December 31, 2025, amounting to USD114,484,000 (equivalent to RMB792,163,000), were declared and paid by the Company. The dividends were distributed from additional paid-in capital.

 

 49 

 

 

PUBLICATION OF THE INTERIM RESULTS ANNOUNCEMENT AND INTERIM REPORT

 

This interim results announcement is published on the website of the HKEX at http://www.hkexnews.hk and our Company’s website at ir.miniso.com. The interim report of the Company for the six months ended June 30, 2026 will be made available for review on the above websites in due course.

 

  By order of the Board
  MINISO Group Holding Limited
  Mr. YE Guofu
  Executive Director and Chairman

  

Hong Kong, August 28, 2026

 

As of the date of this announcement, the Board comprises Mr. YE Guofu as executive Director, Ms. XU Lili, Mr. ZHU Yonghua and Mr. WANG Yongping as independent non-executive Directors.

 

 50