v3.26.1
Segment Information (Tables)
6 Months Ended
Jun. 30, 2026
Segment Information [Abstract]  
Schedule of Segment Information

The table below summarizes the significant expense categories regularly reviewed by the CODM for the six months ended June 30, 2026 and 2025:

 

    E-commerce     Logistics     Corporate/Other (3)     Total  
Six months ended June 30, 2026                        
Revenues     8,525       1,891       -       10,416  
Cost of revenues and cost of advertising (1)     (7,834 )     (1,618 )     -       (9,452 )
Operating expenses (2)     (5,138 )     (291 )     -       (5,429 )
Other segment items (3)     -       -       (3,975 )     (3,975 )
Net loss     (4,447 )     (18 )     (3,975 )     (8,440 )
                                 
Six months ended June 30, 2025                                
Revenues     6,372       612       -       6,984  
Cost of revenues and cost of advertising (1)     (6,222 )     (751 )     -       (6,973 )
Operating expenses (2)     (7,857 )     (80 )     -       (7,937 )
Other segment items (3)     -       -       5,184       5,184  
Net loss     (7,707 )     (219 )     5,184       (2,742 )

  

(1) Includes cost of goods sold and direct advertising expenses related to Amazon and other sites.

 

 

(2)

Operating expenses include payroll (which is not included in the cost of goods sold), advertising and marketing expenses which are not included in cost of advertising, rent, insurance, travel and entertainment, consulting fees, legal fees and miscellaneous expenses.

 

(3) Other segment expense items include equity losses, changes in the fair value of derivative liabilities and investments measured at fair value, finance expenses related to convertible debt, the convertible loan receivable and loan commitment liabilities, other financial expenses, depreciation and amortization of intangible assets, income taxes and changes in deferred taxes, net.
Schedule of Revenues are Attributed to Geographic Areas

Revenues are attributed to geographic areas:

 

    Six months ended
June 30,
 
    2026     2025  
             
America     2,747       1,631  
United Kingdom     6,374       4,616  
France     364       318  
Other Europe     931       419  
      10,416       6,984