| SEGMENT INFORMATION |
NOTE 12 — SEGMENT INFORMATION Segment information is prepared on the same basis that the Company’s chief operating decision maker (“CODM”), the Company’s Chief Executive Officer (“CEO”), manages the business, makes operational decisions and assesses performance. The Company has two operating and reportable segments: (i) E-commerce, which consists primarily of the acquisition, improvement and operation of the Group’s Brands sold mainly through online marketplaces (including Amazon), and (ii) Logistics, which consists of warehousing and distribution services provided by Pure Logistics. See Note 1(a) for further details. The CODM assesses performance for these segments and decides how to allocate resources based on segment net loss. The measure of segment assets that is reviewed by the CODM is reported within the consolidated balance sheet as consolidated total assets. The table below summarizes the significant expense categories regularly reviewed by the CODM for the six months ended June 30, 2026 and 2025: | | | E-commerce | | | Logistics | | | Corporate/Other (3) | | | Total | | | Six months ended June 30, 2026 | | | | | | | | | | | | | | Revenues | | | 8,525 | | | | 1,891 | | | | - | | | | 10,416 | | | Cost of revenues and cost of advertising (1) | | | (7,834 | ) | | | (1,618 | ) | | | - | | | | (9,452 | ) | | Operating expenses (2) | | | (5,138 | ) | | | (291 | ) | | | - | | | | (5,429 | ) | | Other segment items (3) | | | - | | | | - | | | | (3,975 | ) | | | (3,975 | ) | | Net loss | | | (4,447 | ) | | | (18 | ) | | | (3,975 | ) | | | (8,440 | ) | | | | | | | | | | | | | | | | | | | | Six months ended June 30, 2025 | | | | | | | | | | | | | | | | | | Revenues | | | 6,372 | | | | 612 | | | | - | | | | 6,984 | | | Cost of revenues and cost of advertising (1) | | | (6,222 | ) | | | (751 | ) | | | - | | | | (6,973 | ) | | Operating expenses (2) | | | (7,857 | ) | | | (80 | ) | | | - | | | | (7,937 | ) | | Other segment items (3) | | | - | | | | - | | | | 5,184 | | | | 5,184 | | | Net loss | | | (7,707 | ) | | | (219 | ) | | | 5,184 | | | | (2,742 | ) | | (1) | Includes cost of goods sold and direct advertising expenses related to Amazon and other sites. | | (2) | Operating expenses include payroll (which is not included in the cost of goods sold), advertising and marketing expenses which are not included in cost of advertising, rent, insurance, travel and entertainment, consulting fees, legal fees and miscellaneous expenses. | | (3) | Other segment expense items include equity losses, changes in the fair value of derivative liabilities and investments measured at fair value, finance expenses related to convertible debt, the convertible loan receivable and loan commitment liabilities, other financial expenses, depreciation and amortization of intangible assets, income taxes and changes in deferred taxes, net. | Revenues are attributed to geographic areas: | | | Six months ended
June 30, | | | | | 2026 | | | 2025 | | | | | | | | | | | America | | | 2,747 | | | | 1,631 | | | United Kingdom | | | 6,374 | | | | 4,616 | | | France | | | 364 | | | | 318 | | | Other Europe | | | 931 | | | | 419 | | | | | | 10,416 | | | | 6,984 | |
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