| Segment reporting |
13. Segment reporting The Company has one reportable segment, which includes retail stores, salon services, and e-commerce. Within the reportable segment, there are significant expense categories included in the measure of the segment’s net income as shown below: | | | | | | | | | | | | | | | | 13 Weeks Ended | | 26 Weeks Ended | | | | August 1, | | August 2, | | August 1, | | August 2, | | (In thousands) | | 2026 | | 2025 | | 2026 | | 2025 | | Net sales | | $ | 3,035,676 | | $ | 2,788,469 | | $ | 6,199,533 | | $ | 5,636,836 | | Less: | | | | | | | | | | | | | | Cost of sales (1) | | | 1,848,724 | | | 1,696,773 | | | 3,744,961 | | | 3,430,921 | | Associate expenses (2) | | | 436,860 | | | 407,579 | | | 874,878 | | | 794,729 | | Advertising expense, net (3) | | | 97,562 | | | 80,619 | | | 190,617 | | | 171,228 | | Pre-opening expenses | | | 4,527 | | | 5,105 | | | 9,192 | | | 6,934 | | Other segment expenses (1) (4) | | | 268,362 | | | 253,539 | | | 551,988 | | | 486,393 | | Interest expense (income), net | | | 3,684 | | | (1,413) | | | 3,032 | | | (4,960) | | Income tax expense | | | 91,878 | | | 84,795 | | | 198,738 | | | 184,439 | | Equity net loss of affiliate | | | 2,073 | | | 597 | | | 3,652 | | | 1,225 | | Net income | | $ | 282,006 | | $ | 260,875 | | $ | 622,475 | | $ | 565,927 | |
| (1) | Included within cost of sales and other segment expenses is depreciation and amortization expense of $81,325 and $71,165 for the 13 weeks ended August 1, 2026 and August 2, 2025, respectively, and $162,724 and $143,198 for the 26 weeks ended August 1, 2026 and August 2, 2025, respectively. |
| (2) | Associate expenses include salaries, wages, bonus, and other forms of compensation related to associates. |
| (3) | Advertising expense, net consists of print, digital and social media, and television and radio advertising, net of vendor income that is a reimbursement of specific, incremental, and identifiable costs. |
(4) Other segment expenses include other corporate overhead and store operating expenses within SG&A expenses.
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