v3.26.1
Segmental information
12 Months Ended
Jun. 30, 2026
Disclosure of operating segments [abstract]  
Segmental information Results for the yearIntroduction
This section explains the results and performance of the group for the three years ended 30 June 2026. Disclosures are provided for segmental information, operating
costs, exceptional items, finance income and charges, the group's share of results of associates and joint ventures and taxation. For associates, joint ventures and
taxation, balance sheet disclosures are also provided in this section.
2. Segmental information
Accounting policies
Sales comprise revenue from contracts with customers from the sale of goods, royalties and rents receivable. Revenue from the sale of goods includes excise
and other duties which the group pays as principal but excludes duties and taxes collected on behalf of third parties, such as value added tax. Sales are
recognised as or when performance obligations are satisfied by transferring control of a good or service to the customer, which is determined by considering,
among other factors, the delivery terms agreed with customers. For the sale of goods, the transfer of control occurs when the significant risks and rewards of
ownership are passed to the customer. Based on the shipping terms agreed with customers, the transfer of control of goods occurs at the time of dispatch for the
majority of sales. Where the transfer of control is subsequent to the dispatch of goods, the time between dispatch and receipt by the customer is generally less
than five days. The group includes in sales the net consideration to which it expects to be entitled. Sales are recognised to the extent that it is highly probable
that a significant reversal will not occur. Therefore, sales are stated net of expected price discounts, allowances for customer loyalty and certain promotional
activities and similar items. Generally, payment of the transaction price is due within credit terms that are consistent with industry practices, with no element of
financing.
Net sales are sales less excise duties. Diageo incurs excise duties throughout the world. In the majority of countries, excise duties are effectively a production
tax which becomes payable when the product is removed from bonded premises and is not directly related to the value of sales. It is generally not included as a
separate item on external invoices; increases in excise duty are not always passed on to the customer and where a customer fails to pay for products received,
the group cannot reclaim the excise duty. The group therefore recognises excise duty, unless it regards itself as an agent of the regulatory authorities, as a cost
to the group.
Advertising costs, point of sale materials and sponsorship payments are charged to marketing in operating profit when the company has a right of access to
the goods or services acquired.
Exceptional items are those that in management’s judgement need to be disclosed separately. Such items are included in the income statement caption to which they
relate, and form part of the segmental reporting. Management believes that separate disclosure of exceptional items and the classification between operating and non-
operating further helps investors to understand the performance of the group.
Changes in estimates and reversals in relation to items previously recognised as exceptional are presented consistently as exceptional in the current year.
Diageo is an international manufacturer and distributor of premium drinks. Diageo also owns a number of investments in associates and joint ventures, as set out in
note 6.
The segmental information presented is consistent with management reporting provided to the Executive Committee (the chief operating decision-maker).
The Executive Committee considers the business principally from a geographical perspective based on the location of third-party sales and the business analysis is
presented by geographical segment. The group's operations also include the Corporate segment. Corporate costs are in respect of central costs, including finance,
marketing, corporate relations, human resources and legal, as well as certain information systems, facilities and employee costs that are not allocable to the
geographical segments.
Diageo uses shared services operations to deliver transaction processing activities for markets and operational entities. These centres are located in India, Hungary,
Colombia and the Philippines. These captive business service centres also perform certain central finance activities, including elements of financial planning and
reporting, treasury and HR services. The costs of shared services operations are recharged to the regions.
Executive Committee makes decisions based on the analysis of several financial data sets including organic and IFRS reported data. The segmental analysis below is
derived from IFRS reported figures, except that operating performance is presented using operating profit before exceptional items, a non-GAAP measure used by the
Executive Committee. Supply Chain and Procurement (SC&P), which manufactures products for other group companies and includes the production sites in the
United Kingdom, Ireland, Guatemala and Mexico, as well as comprises the global procurement function, is considered a key intersegmental operation instead of a
separate operating segment.
(a) Segmental information for the consolidated income statement
North America
Europe
Asia
Pacific
Latin America
and Caribbean
Africa
Corporate
and other
Total
2026
$ million
$ million
$ million
$ million
$ million
$ million
$ million
Sales
7,991
8,582
5,708
2,797
2,522
162
27,762
Net sales
7,249
5,097
3,333
2,160
1,642
162
19,643
Cost of sales
(2,671)
(1,989)
(1,476)
(881)
(867)
(47)
(7,931)
Marketing
(1,367)
(773)
(524)
(325)
(173)
(21)
(3,183)
Other operating items
(610)
(723)
(487)
(367)
(246)
(413)
(2,846)
Operating profit before exceptional items
2,601
1,612
846
587
356
(319)
5,683
Exceptional operating items(1)
(2,527)
Operating profit
3,156
Non-operating items
6
Net finance charges
(816)
Share of after-tax results of associates and joint ventures
218
Profit before taxation
2,564
North America
Europe
Asia Pacific
Latin America
and Caribbean
Africa
Corporate
and other
Total
2025
$ million
$ million
$ million
$ million
$ million
$ million
$ million
Sales
8,636
8,037
6,082
2,390
2,684
135
27,964
Net sales
7,973
4,821
3,635
1,847
1,834
135
20,245
Cost of sales
(2,734)
(1,866)
(1,581)
(704)
(1,077)
(35)
(7,997)
Marketing
(1,616)
(898)
(630)
(304)
(192)
(22)
(3,662)
Other operating items
(570)
(755)
(494)
(311)
(282)
(470)
(2,882)
Operating profit before exceptional items
3,053
1,302
930
528
283
(392)
5,704
Exceptional operating items(1)
(1,369)
Operating profit
4,335
Non-operating items
(220)
Net finance charges
(771)
Share of after-tax results of associates and joint ventures
193
Profit before taxation
3,537
North America
Europe
Asia Pacific
Latin America
and Caribbean
Africa
Corporate
and other
Total
2024
$ million
$ million
$ million
$ million
$ million
$ million
$ million
Sales
8,514
8,024
6,320
2,432
2,478
123
27,891
Net sales
7,908
4,804
3,817
1,839
1,778
123
20,269
Cost of sales
(2,559)
(1,890)
(1,606)
(728)
(1,195)
(36)
(8,014)
Marketing
(1,627)
(873)
(651)
(306)
(205)
(29)
(3,691)
Other operating items
(486)
(662)
(497)
(303)
(247)
(424)
(2,619)
Operating profit before exceptional items
3,236
1,379
1,063
502
131
(366)
5,945
Exceptional operating items(1)
56
Operating profit
6,001
Non-operating items
(70)
Net finance charges
(885)
Share of after-tax results of associates and joint ventures
414
Profit before taxation
5,460
(1)For definition and details of exceptional items, see pages 153-155.
The group’s net finance charges are managed centrally and are not attributable to individual operating segments.
Approximately 37% of annual net sales occurred in the last four months of calendar year 2025.
(b) Other segmental information
North
America
$ million
Europe
$ million
Asia
Pacific
$ million
Latin America
and Caribbean
$ million
Africa
$ million
Corporate
and other(1)
$ million
Total
operating
segments
$ million
2026
Purchase of property, plant and equipment and computer software
250
429
95
2
50
371
1,197
Depreciation and intangible asset amortisation
(176)
(319)
(119)
(39)
(75)
(17)
(745)
Impairment of associates and joint ventures
(4)
(4)
Exceptional accelerated depreciation and impairment of tangible assets
(213)
(35)
(4)
(100)
(352)
Exceptional impairment of intangible assets
(91)
(1,163)
(60)
(1,314)
Exceptional impairment of associates and joint ventures
(19)
(7)
(39)
(65)
2025
Purchase of property, plant and equipment and computer software
435
423
79
5
88
582
1,612
Depreciation and intangible asset amortisation
(186)
(272)
(135)
(38)
(101)
(16)
(748)
Exceptional accelerated depreciation and impairment of tangible assets
(66)
(96)
(9)
(3)
(174)
Exceptional impairment of intangible assets
(365)
(51)
(416)
Exceptional impairment of associates and joint ventures
(215)
(142)
(23)
(380)
2024
Purchase of property, plant and equipment and computer software
305
338
154
6
83
624
1,510
Depreciation and intangible asset amortisation
(161)
(265)
(111)
(33)
(94)
(13)
(677)
Impairment of intangible assets
(1)
(1)
Exceptional accelerated depreciation and impairment of tangible assets
(33)
(5)
(8)
(46)
Exceptional impairment of intangible assets
(54)
(96)
379
229
(1)Purchase of property, plant and equipment and computer software in respect of SC&P are included in the Corporate and other operating segment.
(c) Category and geographical analysis
Category analysis
Geographic analysis
Spirits
$ million
Beer
$ million
Ready-to-drink
$ million
Other
$ million
Total
$ million
United
States
$ million
India
$ million
Great
Britain
$ million
Rest of
World
$ million
Total
$ million
2026
Sales(1)
21,805
4,554
1,113
290
27,762
7,408
3,213
3,158
13,983
27,762
Non-current assets(2), (3)
7,355
1,945
4,065
14,576
27,941
2025
Sales(1)
22,166
4,493
989
316
27,964
8,138
3,233
2,989
13,604
27,964
Non-current assets(2), (3)
7,467
2,173
4,505
15,758
29,903
2024
Sales(1)
22,406
4,107
949
429
27,891
8,041
3,247
2,849
13,754
27,891
Non-current assets(2), (3)
7,642
2,207
3,969
14,868
28,686
(1)The geographical analysis of sales is based on the location of third-party customers.
(2)The geographical analysis of non-current assets is based on the geographical location of the assets and comprises intangible assets, property, plant and equipment, biological assets,
investments in associates and joint ventures, other investments and non-current other receivables.
(3)The management information provided to the chief operating decision-maker does not include an analysis of assets and liabilities by category and therefore is not disclosed.