Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
   Rule 13d-1(b)
   Rule 13d-1(c)
   Rule 13d-1(d)




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SCHEDULE 13G




Comment for Type of Reporting Person:  Note to Rows 5 and 7: Includes 1,146,727 shares of Class A Common Stock ("Class A Shares") underlying stock options granted to the Reporting Person under the Issuer's 2022 Omnibus Incentive Plan (the "Option Shares"). Note to Row 6: Represents (i) 28,142,374 Class A Shares issuable in respect of 28,142,374 shares of Class B Common Stock ("Class B Shares") held by EKNRH Holdings LLC (over which the Reporting Person may be deemed the beneficial owner) redeemable (with an equal number of common membership interests in Authentic Brands LLC ("Common Units")) for Class A Shares on a one-to-one basis at the option of the Reporting Person (the "EKNRH Shares"), (ii) 19,110,338 Class A Shares for which Evan Hafer has a proxy to vote based on the most recent information publicly available (the "Class A Proxy Shares") and (iii) an additional 78,673,028 Class A Shares issuable in respect of 78,673,028 Class B Shares (and an equal number of Common Units) for which Evan Hafer has a proxy to vote based on the most recent information publicly available (the "Class B Proxy Shares" and, together with the Class A Proxy Shares, the "Proxy Shares"). Note to Row 8: Represents the EKNRH Shares. Note to Row 9: Includes the Option Shares, the EKNRH Shares and the Proxy Shares. Note to Row 11: Calculated based on (i) the 119,819,977 Class A Shares outstanding as of July 29, 2026, as reported in the Issuer's Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2026 (the "Form 10-Q"), (ii) the 28,142,374 EKNRH Shares, (iii) the 1,146,727 Option Shares and (iv) the 78,673,028 Class B Proxy Shares. As of July 29, 2026, there were 130,467,486 total outstanding Class B Shares. Therefore, the ownership percentage reported may not be representative of the actual voting power of the Reporting Person.


SCHEDULE 13G




Comment for Type of Reporting Person:  Note to Rows 6, 8 and 9: Represents the 28,142,374 EKNRH Shares. Note to Row 11: Calculated based on (i) the 119,819,977 Class A Shares outstanding as of July 29, 2026, as reported in the Form 10-Q and (ii) the 28,142,374 EKNRH Shares. As of July 29, 2026, there were 130,467,486 total outstanding Class B Shares. Therefore, the ownership percentage reported may not be representative of the actual voting power of the Reporting Person.


SCHEDULE 13G



 
Evan Hafer
 
Signature:/s/ Evan Hafer
Name/Title:Evan Hafer
Date:08/14/2026
 
EKNRH Holdings LLC
 
Signature:/s/ Evan Hafer
Name/Title:Manager
Date:08/14/2026
Exhibit Information

Exhibit A Joint Filing Agreement, dated as of February 14, 2023 (incorporated by reference to Schedule 13G filed with the Securities and Exchange Commission by Evan Hafer and EKNRH Holdings LLC on February 14, 2023).