ORGANIZATION AND NATURE OF OPERATIONS |
6 Months Ended | |||||||||
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Jun. 30, 2026 | ||||||||||
| Organization, Consolidation and Presentation of Financial Statements [Abstract] | ||||||||||
| ORGANIZATION AND NATURE OF OPERATIONS | NOTE 1 – ORGANIZATION AND NATURE OF OPERATIONS
Mobiquity Technologies, Inc. (“Mobiquity,” “we,” “our,” or the “Company”) is an artificial intelligence (“AI”) software and customer acquisition technology company focused on helping enterprises identify, acquire, engage, and retain customers through autonomous, data-driven decisioning and execution. The Company develops and operates proprietary software platforms that combine customer intelligence, AI-powered decisioning, and automated campaign execution into a unified operating system designed to improve customer acquisition performance.
The Company's core platform, GrowthOS™, is an AI-powered customer acquisition operating system designed to continuously transform data into intelligence, intelligence into decisions, and decisions into measurable business outcomes. GrowthOS integrates proprietary technologies that enable organizations to automate significant portions of the customer acquisition lifecycle while continuously improving performance through ongoing data collection and machine learning.
GrowthOS consists of three integrated technology components:
Together, these technologies create a closed-loop operating environment in which customer interactions continuously generate new data signals that enhance future intelligence, improve AI decision-making, and optimize campaign execution. Management believes this continuous learning architecture enables the platform to improve customer acquisition efficiency and effectiveness over time.
In addition to its software platform, the Company provides AI-enabled customer acquisition services, data intelligence, analytics, media execution, audience development, campaign management, attribution, and marketing optimization solutions to enterprise clients across multiple industries.
The Company generates revenue through a combination of software subscriptions, platform licensing, managed services, customer acquisition programs, data intelligence and analytics services, media execution, implementation services, and strategic technology partnerships. As the GrowthOS platform expands, management expects recurring software and platform revenues to represent an increasing percentage of total revenue.
The Company continues to invest in artificial intelligence, machine learning, customer intelligence, automation technologies, and strategic partnerships designed to expand the capabilities of GrowthOS and support long-term recurring revenue growth.
Going Concern
Since inception, the Company has generated recurring losses as well as negative operating cash flows in its annual consolidated financial statements. As of June 30, 2026, the Company had an accumulated deficit of approximately $. Management expects to continue to incur additional substantial losses in the foreseeable future. The Company has historically funded its operations primarily through equity or debt financings. Total unrestricted cash and cash equivalents on hand as of June 30, 2026 was $123,340. Management has concluded that substantial doubt exists regarding the Company’s ability to continue as a going concern within one year after the date the financial statements are issued. Management plans include additional debt and equity financings, expense reductions, and expansion of revenue-generating operations; however, no assurance can be provided that such plans will be successful. The Company's unaudited condensed consolidated financial statements have been prepared assuming the Company will continue as a going concern, which contemplates, among other things, the realization of assets and satisfaction of liabilities in the normal course of business.
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