v3.26.1
SEGMENT REPORTING
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
SEGMENT REPORTING

NOTE 9 – SEGMENT REPORTING

 

The services segment derives revenues from customers by providing access to its advertising technology applications, or by providing advertising technology campaign management services utilizing the Company’s technology applications. The accounting policies of the services segment are the same as those described in the summary of significant policies herein. The Chief Operating Decision Maker (CODM), which is the Company’s CEO, assesses performance for the services segment and decides how to allocate resources based on net income or loss that also is reported on the statement of operations as consolidated net income or loss. The measure of segment assets is reported on the balance sheet as total consolidated assets.

 

The CODM uses results of operations to evaluate income generated from segment assets (return on assets) in deciding whether to reinvest into the services segment or into other parts of the entity. The technology used in customer arrangements is based on a single software platform utilized by customers or the Company in a similar manner.

 

The following table presents information about the Company’s services segment, including revenues, segment profit or loss before income taxes, and significant segment expenses for the three months ended June 30, 2026, and 2025:

        
   2026   2025 
         
Revenues  $177,697   $31,108 
           
Less: cost of revenues   111,035    170 
           
Gross profit   66,662    30,938 
           
Less: other expenses          
Professional fees   855,628    973,116 
Salaries and payroll taxes   508,655    482,100 
Interest expense   393,811    207,706 
Amortization and depreciation   180,660    180,990 
Technology   149,450    189,851 
Other segment items   79,543    70,715 
Insurance   79,649    62,236 
Advertising   31,169    12,193 
Other (income) expense, net   42,854    (7)
Bad debt   6,720    14,308 
Licenses and permits   6,072    6,579 
           
Segment net loss and consolidated net loss  $(2,267,549)  $(2,168,849)

 

The following table presents information about the Company’s services segment, including revenues, segment profit or loss before income taxes, and significant segment expenses for the six months ended June 30, 2026, and 2025:

         
   2026   2025 
         
Revenues  $196,137   $43,721 
           
Less: cost of revenues   115,389    31,638 
           
Gross profit   80,748    12,083 
           
Less: other expenses          
Professional fees   1,799,784    2,132,048 
Salaries and payroll taxes   1,028,787    949,245 
Interest expense   907,559    358,248 
Amortization and depreciation   361,150    361,729 
Technology   294,541    375,301 
Other segment items   170,476    146,744 
Insurance   137,671    117,297 
Advertising   70,465    12,193 
Stock-based compensation   –    230 
Other (income) expense, net   81,569    (16)
Bad debt   19,291    14,308 
Licenses and permits   16,035    9,592 
           
Segment net loss and consolidated net loss  $(4,806,580)  $(4,464,836)