v3.26.1
Goodwill and Intangible Assets, Net
 6 Months Ended
Jun. 30, 2026
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets, Net

9. Goodwill and Intangible Assets, Net

 

The following is a summary of goodwill by reportable segment as of and for the six months ended June 30, 2026:

 

 

 

Banzai Operating Co.

 

 

Vidello

 

 

OpenReel

 

 

Consolidated

 

Goodwill – December 31, 2025

 

$

2,172

 

 

$

3,019

 

 

$

16,801

 

 

$

21,992

 

Goodwill – June 30, 2026

 

$

2,172

 

 

$

3,019

 

 

$

16,801

 

 

$

21,992

 

 

Intangible Assets

Intangible assets subject to amortization consist of the following:

 

 

 

Estimated Useful Life (years):

June 30, 2026

 

Customer relationships

 

6 - 7

$

1,140

 

Trade name

 

10 - 15

 

1,637

 

Technology

 

6 - 8

 

6,425

 

Intangible assets, gross

 

 

 

9,202

 

Less: Accumulated amortization

 

 

 

(1,768

)

Intangible assets, net

 

 

$

7,434

 

 

Total amortization expense related to intangible assets was $607 for the six months ended June 30, 2026. Expected amortization expense is as follows:

 

Remainder of 2026

 

 

$

608

 

2027

 

 

 

1,215

 

2028

 

 

 

1,215

 

2029

 

 

 

1,215

 

2030

 

 

 

1,206

 

Thereafter

 

 

 

1,975

 

Total

 

 

$

7,434