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GOODWILL AND OTHER INTANGIBLE ASSETS
6 Months Ended
Jun. 30, 2026
Intangible Asset, Goodwill and Other [Abstract]  
GOODWILL AND OTHER INTANGIBLE ASSETS

NOTE 7. GOODWILL AND OTHER INTANGIBLE ASSETS

 

Intangible assets consisted of the following as of June 30, 2026 and December 31, 2025:

 

   June 30, 2026 
  

Gross

value

   Accumulated amortization  

Accumulated

impairment

  

Net carrying

value

 
Amortized intangible assets:                    
                     
Sponsorship agreement network   5,600,000    4,853,333    746,667     

Search engine optimization (SEO) content

   600,000    600,000         
Personal seat licenses   117,339    18,905        98,434 
Website enhancements   100,269    36,144        64,125 
                     
    6,417,608    5,508,382    746,667    162,559 
                     
Indefinite life intangible assets:                    
Goodwill   6,112,507        1,735,000    4,377,507 
Trade name and trademarks   900,000        560,000    340,000 
Patents and trademarks pending   1,260            1,260 
                     
Total  $13,431,375   $5,508,382   $3,041,667   $4,881,326 

 

   December 31, 2025 
  

Gross

value

   Accumulated amortization  

Accumulated

impairment

  

Net carrying

value

 
Amortized intangible assets:                    
Sponsorship agreement network   5,600,000    4,853,333    746,667     

Search engine optimization (SEO) content

   600,000    600,000         
Personal seat licenses   117,339    16,949        100,390 
Website enhancements   54,908    23,383        31,525 
                     
    6,372,247    5,493,665    746,667    131,915 
                     
Indefinite life intangible assets:                    
Goodwill   6,112,507        1,735,000    4,377,507 
Trade name and trademarks   900,000        560,000    340,000 
                     
Total  $13,384,754   $5,493,665   $3,041,667   $4,849,422 

 

All goodwill and the intangible assets presented above relate to the Entertainment business. Intangible assets of the Video Solutions business, consisting of patents and trademarks (net) and patents and trademarks pending, are included within assets of the Video Solutions business held-for-sale in the condensed consolidated balance sheets. See Note 22, Discontinued Operations.

 

Patents and trademarks pending will be amortized beginning at the time they are issued by the appropriate authorities. If issuance of the final patent or trademark is denied, then the amount deferred will be immediately charged to expense.

 

Other intangible assets consist of sponsorship agreement network, SEO content, personal seat licenses, and website enhancements. These assets are recorded at cost and amortized on a straight-line basis over their estimated useful lives.

 

Intangible Asset Useful Life    
Sponsorship agreement network   5 years
Search engine optimization (SEO) content   4 years
Personal seat licenses   30 years
Website enhancements   3 years

 

 

Amortization expense was $8,550 and $365,828 for the three months ended June 30, 2026 and 2025, respectively, and $14,717 and $687,298 for the six months ended June 30, 2026 and 2025, respectively. Estimated amortization expense for intangible assets with definite lives is as follows:

 

Year ending December 31:    
2026  $18,667 
2027   27,278 
2028   23,783 
2029   8,086 
2030   3,912 
2031 and thereafter   80,833 
      
Total  $162,559 

 

Annual impairment test

 

The Company performed its annual goodwill and intangible asset impairment test as of December 31, 2025, which resulted in a $1,428,000 goodwill impairment charge related to the Entertainment reporting unit, reducing goodwill to $4,377,507, the balance at both December 31, 2025 and June 30, 2026. All of the Company’s goodwill relates to the Entertainment business; the Video Solutions business carries no goodwill. See Note 6 to the consolidated financial statements in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025 for additional information regarding the methodology, assumptions, and results of the annual impairment test.

 

No events or changes in circumstances were identified during the three and six months ended June 30, 2026 that would indicate the carrying value of goodwill may not be recoverable, and accordingly no interim goodwill impairment test was performed.

 

Indefinite-lived intangible assets

 

The Company held indefinite-lived trade names and trademarks with an aggregate carrying value of $340,000 as of both June 30, 2026 and December 31, 2025, consisting of the TicketSmarter trade name of $210,000 and the Country Stampede trade name of $130,000. These assets were most recently tested for impairment in connection with the Company’s December 31, 2025 annual impairment test; see Note 6 to the consolidated financial statements in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025.