v3.26.1
SEGMENTS (Tables)
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information, by Segment

The following table presents the Company’s segment results:

 

   For the Six Months Ended
June 30, 2026		   For the Six Months Ended
June 30, 2025		         
   Amount   %   Amount   %   $ Change   % Change 
Revenue:                        
Digital Channels  $13,695,210    54.3%  $16,213,095    51.2%  $(2,517,885)   -15.5%
National distribution  $5,258,919    20.8%  $6,784,281    21.4%  $(1,525,362)   -22.5%
Local distribution  $6,279,566    24.9%  $8,666,329    27.4%  $(2,386,763)   -27.5%
Total revenue  $25,233,695    100.0%  $31,663,705    100.0%  $(6,430,010)   -20.3%
                               
Cost of sales  $18,692,604    74.1%  $23,464,629    74.1%  $(4,772,025)   -20.3%
Gross margin  $6,541,091    25.9%  $8,199,076    25.9%  $(1,657,985)   -20.2%
                               
Cash OpEx:                              
Payroll & related costs  $3,651,958    14.5%  $4,816,333    15.2%  $(1,164,375)   -24.2%
Computer and IT  $307,254    1.2%  $204,377    0.6%  $102,877    50.3%
Office, facility, vehicles  $504,369    2.0%  $650,361    2.1%  $(145,992)   -22.4%
Insurance  $325,008    1.3%  $267,240    0.8%  $57,768    21.6%
Travel & entertainment  $37,426    0.1%  $49,595    0.2%  $(12,169)   -24.5%
Advertising & marketing  $2,301    0.0%  $6,025    0.0%  $(3,724)   -61.8%
Banking and credit card processing  $9,912    0.0%  $23,735    0.1%  $(13,823)   -58.2%
Professional fees  $703,597    2.9%  $826,502    2.6%  $(122,905)   -14.9%
   $5,541,825    22.0%  $6,844,168    21.6%  $(1,302,343)   -19.0%
Non-cash OpEx:                              
Credit loss expense  $15,530    0.1%  $9,489    0.0%  $6,041    63.7%
Share based compensation  $31,605    0.1%  $(24,861)   -0.1%  $56,466    -227.1%
Depreciation & amortization  $141,902    0.6%  $139,660    0.4%  $2,242    1.6%
Taxes & fees  $64,523    0.2%  $143,594    0.5%  $(79,071)   -55.1%
   $253,560    1.0%  $267,882    0.8%  $(14,322)   -5.3%
Non-Operating (Income) Expense:                              
Interest expense  $7,932    0.0%  $7,651    0.0%  $281    3.7%
Total other (income) expense  $7,932    0.0%  $7,651    0.0%  $281    -3.7%
                               
Income tax expense   28,391    0.1%   -    0.0%   28,391    N/A 
                               
Net income (loss) from continuing operations  $709,383    2.8%  $1,079,375    3.4%  $(369,992)   -34.3%
                               
Other segment disclosures:                              
Segment assets  $12,254,829        $17,307,322                
Expenditures for segment assets  $31,183        $208,886                
   For the Three Months Ended
June 30, 2026		   For the Three Months Ended
June 30, 2025		         
   Amount   %   Amount   %   $ Change   % Change 
Revenue:                        
Digital Channels  $7,058,453    54.1%  $8,478,401    51.0%  $(1,419,948)   -16.7%
National distribution  $2,780,031    21.3%  $3,926,578    23.6%  $(1,146,547)   -29.2%
Local distribution  $3,218,638    24.7%  $4,232,711    25.4%  $(1,014,073)   -24.0%
Total revenue  $13,057,122    100.1%  $16,637,690    100.0%  $(3,580,568)   -21.5%
                               
Cost of sales  $9,638,652    38.2%  $12,358,878    39.0%  $(2,720,226)   -22.0%
Gross margin  $3,418,470    26.2%  $4,278,812    25.7%  $(860,342)   -20.1%
                               
Cash OpEx:                              
Payroll & related costs  $1,797,772    13.8%  $2,535,814    15.3%  $(738,042)   -29.1%
Computer and IT  $164,433    1.2%  $102,608    0.6%  $61,825    60.3%
Office, facility, vehicles  $284,733    2.2%  $343,923    2.1%  $(59,190)   -17.2%
Insurance  $142,204    1.1%  $154,162    0.9%  $(11,958)   -7.8%
Travel & entertainment  $15,156    0.1%  $29,590    0.2%  $(14,434)   -48.8%
Advertising & marketing  $750    0.0%  $4,542    0.0%  $(3,792)   -83.5%
Banking and credit card processing  $5,688    0.0%  $15,189    0.1%  $(9,501)   -62.6%
Professional fees  $454,154    3.5%  $301,053    1.8%  $153,101    50.9%
   $2,864,890    21.9%  $3,486,881    21.0%  $(621,991)   -17.8%
Non-cash OpEx:                              
Credit loss expense  $7,331    0.1%  $108    0.0%  $7,223    6688.0%
Share based compensation  $23,141    0.2%  $(186,657)   -1.1%  $209,798    -112.4%
Depreciation & amortization  $81,572    0.5%  $67,911    0.4%  $13,661    20.1%
Taxes & fees  $46,523    0.4%  $84,000    0.5%  $(37,477)   -44.6%
   $158,567    1.2%  $(34,638)   -0.2%  $193,205    -557.8%
Non-Operating (Income) Expense:                              
Interest expense  $630    0.0%  $1,014    0.0%  $(384)   -37.9%
Total other (income) expense  $630    0.0%  $1,014    0.0%  $(384)   37.9%
                               
Income tax expense   28,391    0.2%   -    0.0%   28,391    N/A 
                               
Net income (loss) from continuing operations  $365,992    2.8%  $825,556    5.0%  $(459,564)   -55.7%
                               
Other segment disclosures:                              
Segment assets  $12,254,829        $17,307,322                
Expenditures for segment assets  $-        $45,520