Note 15 - Segment Reporting |
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| Segment Reporting [Text Block] |
NOTE 15: SEGMENT REPORTING
We currently operate in reportable segment, marketing technology solutions. The marketing technology solutions segment generates revenue through four primary sources which includes (1) hardware sales from reselling digital signage hardware from original equipment manufacturers, (2) services from helping customers design, deploy, and manage their digital signage and ad-based networks, (3) recurring subscription licensing and support revenue from our digital signage and ad-tech software platforms, which are generally sold via a SaaS model, and (4) selling digital out-of-home (“DOOH”) advertising on infrastructure it owns or operates at retail malls, shopping centers, office buildings, and other commercial properties.
Our Chief Executive Officer is our chief operating decision maker (the “CODM”). Our CODM evaluates performance and makes operating decisions about allocating resources based on financial data presented on a consolidated basis, accompanied by information about revenue disaggregated by service. Our CODM uses the segment information primarily to evaluate the profitability and strategic growth potential of the segment. The reported measures of profit or loss are benchmarked against historical performance and market expectations. Based on this analysis, the CODM determines whether or not to invest in new technology or reallocate operating expenses - namely personnel. In addition, the CODM reviews supplementary metrics such as disaggregated revenue as disclosed in Note 3, Revenue Recognition, and customer growth to ensure that our strategic decisions are aligned with long-term performance goals.
The measure used by our CODM to assess performance and make operating decisions is net loss as reported on our condensed consolidated statements of operations. Significant segment expenses are reported as total expenses on the condensed consolidated statements of operations. Segment assets are disclosed in the condensed consolidated balance sheets.
Significant Customers
We had customer that accounted for 17% of revenue for the three months ended June 30, 2026, compared to customer that accounted for 20% of revenue for the three months ended June 30, 2025.
We had customers that accounted for 10% and 12% of revenue for the six months ended June 30, 2026, compared to customers that accounted for 13% and 12% of revenue for the six months ended June 30, 2025.
We had customer that accounted for 12% of accounts receivable as of June 30, 2026 and customer that accounted for 12% of accounts receivable as of December 31, 2025.
Revenues by Geographical Area
The following table summarizes our revenue recognized in the condensed consolidated statements of operations by geographical area:
Significant Vendors
No vendors accounted for more than 10% of outstanding accounts payable at June 30, 2026, and vendors accounted for 30%, 18% and 10% of outstanding accounts payable at December 31, 2025.
Long Lived Assets by Geographical Region
The following table sets forth our long-lived assets by geographic area, which consists of property and equipment, net and operating and finance lease right-of-use assets:
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