v3.26.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Schedule of Product Revenue (Details) - USD ($)
 3 Months Ended 6 Months Ended
Jun. 30, 2026
Jun. 30, 2025
Jun. 30, 2026
Jun. 30, 2025
Disaggregation of Revenue [Line Items]        
Total revenues $ 54,115,485 $ 46,439,744 $ 105,773,976 $ 91,741,451
Product sales        
Disaggregation of Revenue [Line Items]        
Total revenues 1,063,041 1,555,537 2,574,750 3,121,904
Product returns and allowances (107,568) (200,842) (302,478) (408,138)
Supplement sales        
Disaggregation of Revenue [Line Items]        
Total revenues 1,019,214 1,194,709 2,096,229 2,309,649
Books, media and other product sales        
Disaggregation of Revenue [Line Items]        
Total revenues $ 151,395 $ 561,670 $ 780,999 $ 1,220,393