v3.26.1
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
 6 Months Ended
Jun. 30, 2026
Accounting Policies [Abstract]  
Schedule of Disaggregation of Revenue
Service revenue is comprised of the following for the three and six months ended:
Three Months Ended
June 30,		Six Months Ended
June 30,
2026202520262025
Advertising$28,794,046 $29,865,889 $56,011,272 $58,753,084 
Affiliate fee13,358,974 7,343,407 26,369,866 14,771,830 
Subscription6,289,252 6,980,040 12,720,617 13,962,199 
Licensing4,610,172 694,871 8,097,471 1,132,434 
Total$53,052,444 $44,884,207 $103,199,226 $88,619,547 
Product revenue is comprised of the following:
Three Months Ended
June 30,		Six Months Ended
June 30,
2026202520262025
Supplement sales$1,019,214 $1,194,709 $2,096,229 $2,309,649 
Books, media and other product sales151,395 561,670 780,999 1,220,393 
Product returns and allowances(107,568)(200,842)(302,478)(408,138)
Total$1,063,041 $1,555,537 $2,574,750 $3,121,904 
Schedule of Deferred Subscription Revenue
Deferred subscription revenue balances along with the corresponding revenue recognized from the preceding six-month period:
June 30, 2026December 31, 2025
Deferred subscription revenue, current portion$10,484,945 $12,278,556 
Deferred subscription revenue, net of current portion2,836,823 3,148,945 
Total deferred subscription revenue$13,321,769 $15,427,501