v3.26.1
SEGMENT INFORMATION
 6 Months Ended
Jul. 04, 2026
Segment Reporting [Abstract]  
SEGMENT INFORMATION
NOTE K – SEGMENT INFORMATION
The Company primarily operates as a global nutrition, personal health and wellness company that develops and manufactures high quality, science-based nutritional, and personal care products. As of the Company's 2025 fiscal year ended January 3, 2026, the Company had two reportable segments: Core Nutritional and Hiya. Additionally, the Company had operating segments that were not material and included as a component of an other category. Effective January 4, 2026, the Company reorganized its reportable segments to three - Core Nutritional, Hiya, and Rise, reflecting the changes in how its chief operating decision maker ("CODM") evaluates the Company's business performance and allocates resources. Additionally, operations of Oola Global, LLC, which was previously included in the other category, were merged into the Core Nutritional segment. All prior period segment information has been recast to conform to the current period presentation.
Management identifies segments based upon the Company's organizational and management reporting structure. The Core Nutritional reportable segment develops and manufactures high quality, science-based nutritional, personal care and skincare products with a primary focus on promoting long-term health and wellness in various geographic markets
worldwide that are distributed through the Core Nutritional channel. The Hiya reportable segment is a leading provider of high-quality children’s health and wellness products in the U.S. that are distributed primarily through the direct-to-consumer channel, with recent expansion into retail sales. The Rise reportable segment manufactures and sells high-quality protein bars, powdered protein drinks, and ready-to-drink ("RTD") liquid protein drinks that are formulated to help customers achieve their health goals through clean and simple ingredients. Their products are distributed primarily through sales to large national retailers and club retailers, as well as through the direct-to-consumer channel.
The operating segments primarily reflect the Company's sales channels and represent the way the CODM evaluates the Company's business performance and allocates resources. The CODM is the Company's Chief Executive Officer. The CODM evaluates the performance of each segment based on segment earnings from operations in order to determine how to allocate the Company's resources across its operating segments, including allocating capital and personnel. Transactions between reportable segments are accounted for at cost plus a negotiated mark-up. Intersegment revenues and expenses are eliminated in consolidation and are not included in the Company's consolidated results. The negotiated mark-up is intended to approximate the return that would be expected in an arm's-length transaction and is reviewed periodically by management to ensure it remains commercially reasonable. The CODM does not evaluate operating segments using asset information, accordingly, the Company does not report asset information by segment.
In accordance with FASB Accounting Standards Codification ("ASC") 280, Segment Reporting, the Company has recast prior‑period segment information to conform to the current‑year presentation. The recast affects the presentation of segment financial information for the periods shown below, but there was no impact on the Company’s condensed consolidated financial statements.
Summarized financial information for the Company’s reportable segments is shown in the following tables, including significant segment expenses that are regularly reviewed by the CODM.
Three months ended
July 4, 2026
Core Nutritional
Hiya
RiseTotal
Net sales (1)
$191,605 $28,261 $3,407 $223,273 
Less:
Cost of sales36,231 9,068 3,040 48,339 
Brand Partner incentives83,475 — — 83,475 
Selling, general and administrative (2)
59,079 21,152 2,087 82,318 
Goodwill impairment— 29,137 — 29,137 
Segment earnings (loss) from operations$12,820 $(31,096)$(1,720)$(19,996)
Reconciliation of segment earnings from operations
Interest income595 
Interest expense— 
Other, net501 
Loss before income taxes$(18,900)
______________________________
(1)The Core Nutritional segment excludes $124 and $1,251 of intersegment net sales to Hiya and Rise, respectively.
(2)Includes amortization of acquired intangible assets of $4,456 and $210 for the Hiya and Rise segments, respectively.
Three months ended
June 28, 2025
Core Nutritional
Hiya
RiseTotal
Net sales (1)
$199,488 $33,931 $2,429 $235,848 
Less:
Cost of sales36,396 12,287 1,501 50,184 
Brand Partner incentives87,040 — — 87,040 
Selling, general and administrative (2)
62,745 17,920 1,241 81,906 
Segment earnings (loss) from operations$13,307 $3,724 $(313)$16,718 
Reconciliation of segment earnings from operations
Interest income619 
Interest expense(259)
Other, net1,739 
Earnings before income taxes$18,817 
______________________________
(1)The Core Nutritional segment excludes $1,183 of intersegment net sales to Rise.
(2)Includes amortization of acquired intangible assets of $99, $4,456, and $210, for the Core Nutritional, Hiya, and Rise segments, respectively.
Six months ended
July 4, 2026
Core NutritionalHiya RiseTotal
Net sales (1)
$396,004 $60,411 $17,076 $473,491 
Less:
Cost of sales72,980 19,051 15,744 107,775 
Brand Partner incentives172,129 — — 172,129 
Selling, general and administrative (2)
119,826 45,923 4,823 170,572 
Goodwill impairment— 29,137 — 29,137 
Segment earnings (loss) from operations$31,069 $(33,700)$(3,491)$(6,122)
Reconciliation of segment earnings from operations
Interest income1,032 
Interest expense(240)
Other, net1,895 
Loss before income taxes$(3,435)
______________________________
(1)The Core Nutritional segment excludes $1,052 and $14,277 of intersegment net sales to Hiya and Rise, respectively.
(2)Includes amortization of acquired intangible assets of $8,911 and $421 for the Hiya and Rise segments, respectively.
Six months ended
June 28, 2025
Core NutritionalHiyaRiseTotal
Net sales (1)
$410,312 $71,020 $4,055 $485,387 
Less:
Cost of sales73,675 26,394 2,560 102,629 
Brand Partner incentives177,025 — — 177,025 
Selling, general and administrative (2)
129,382 41,433 2,529 173,344 
Segment earnings (loss) from operations$30,230 $3,193 $(1,034)$32,389 
Reconciliation of segment earnings from operations
Interest income1,342 
Interest expense(670)
Other, net2,495 
Earnings before income taxes$35,556 
______________________________
(1)The Core Nutritional segment excludes $1,946 of intersegment net sales to Rise.
(2)Includes amortization of acquired intangible assets of $194, $8,911, and $421 for the Core Nutritional, Hiya, and Rise segments, respectively.
Three months endedSix months ended
July 4,
2026		June 28,
2025		July 4,
2026		June 28,
2025
Depreciation and amortization:
Core Nutritional$2,996 $3,065 $6,594 $6,710 
Hiya
4,468 4,468 8,936 8,951 
Rise210 210 421 421 
Consolidated total
$7,674 $7,743 $15,951 $16,082 
No single Brand Partner or customer accounted for 10% or more of net sales for the periods presented. The table below summarizes the approximate percentage of total product revenue for the Company's Core Nutritional, Hiya, and Rise reportable segments, that has been contributed by the Company’s Core Nutritional, foods, and personal care and skincare products for the periods indicated.
Three months endedSix months ended
July 4,
2026		June 28,
2025		July 4,
2026		June 28,
2025
Core Nutritional:
USANA® Nutritionals73%75%73%75%
USANA Foods(1)
8%6%7%5%
Personal care and skincare6%5%5%5%
Hiya12%13%12%14%
Rise1%1%3%1%
______________________________
(1)Includes the Company’s Active Nutrition line.
Selected Financial Information
Financial information, presented by geographic region is listed below:
Three months endedSix months ended
July 4,
2026		June 28,
2025		July 4,
2026		June 28,
2025
Net sales to external customers:
Asia Pacific
Greater China$114,614 $113,171 $237,948 $231,917 
Southeast Asia Pacific28,719 32,887 59,382 68,607 
North Asia13,814 17,166 29,166 36,107 
Asia Pacific total157,147 163,224 326,496 336,631 
Americas and Europe (1)
66,126 72,624 146,995 148,756 
Consolidated total$223,273 $235,848 $473,491 $485,387 
______________________________
(1)Includes results of the Hiya and Rise segments.
The following table provides further information on markets representing ten percent or more of consolidated net sales and long-lived assets (excluding intangible assets), respectively:
Three months endedSix months ended
July 4,
2026		June 28,
2025		July 4,
2026		June 28,
2025
Net sales:
China$105,348 $102,105 $217,858 $209,795 
United States (1)
49,087 54,082 112,618 112,005 
______________________________
(1)Includes results of the Hiya and Rise segments.
As of
July 4,
2026		January 3,
2026
Long-lived assets:
United States (1)
$77,316 $77,137 
China30,207 29,556 
______________________________
(1)Includes balances of the Hiya and Rise segments.