v3.26.1
Revenue
 6 Months Ended
Jun. 30, 2026
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
The Company primarily engages in direct-to-consumer transactions, which are comprised of product sales directly from the Company’s website, and business-to-business transactions, or retail, which are comprised of product sales to retailers, including where possession of the Company’s products is taken and sold by the retailer in-store or online.
The following table disaggregates net sales by channel (in thousands):
Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
Direct-to-consumer$49,954 $59,666$74,021 $93,466
Retail38,506 32,591 77,320 76,043 
Net sales$88,460 $92,257$151,341 $169,509
The following table disaggregates net sales by product (in thousands):
Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
Fire pits, griddles, coolers, and related accessories
$32,684 $38,298$48,710 $64,426
Apparel, activewear, and swimwear
40,648 44,455 77,323 87,144 
Paddle boards, kayaks, and related accessories
15,128 9,504 25,308 17,373 
Other— — — 566 
Net sales$88,460 $92,257$151,341 $169,509
The following table disaggregates net sales by geographic region (in thousands):
Three Months Ended June 30,Six Months Ended June 30,
2026202520262025
United States$78,667 $85,549$139,409 $157,241
International9,793 6,708 11,932 12,268 
Net sales$88,460 $92,257$151,341 $169,509