GOODWILL AND INTANGIBLE ASSETS

6 Months Ended

Jun. 30, 2026

Intangible Asset, Goodwill and Other [Abstract]

GOODWILL AND INTANGIBLE ASSETS

NOTE 3 — GOODWILL AND INTANGIBLE ASSETS

Goodwill

As of June 30, 2026, the Company had a balance of $21,507,944 of goodwill on its condensed consolidated balance sheet resulting from its acquisitions of 42West, The Door, Special Projects, Shore Fire and Elle. All the Company’s goodwill is related to the entertainment, publicity and marketing segment.

The Company evaluates goodwill in the fourth quarter or more frequently if management believes indicators of impairment exist. Such indicators could include but are not limited to (1) a significant adverse change in legal factors or in business climate, (2) unanticipated competition, (3) significant decline in market capitalization or (4) an adverse action or assessment by a regulator. There were no triggering events noted during the three and six months ended June 30, 2026 and 2025, that would require the Company to reassess goodwill for impairment outside its annual impairment test.

Intangible Assets

Finite-lived intangible assets consisted of the following as of June 30, 2026 and December 31, 2025:

Schedule of intangible assets
		June 30, 2026												December 31, 2025
			Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount				Gross Carrying Amount				Accumulated Amortization				Net Carrying Amount
Intangible assets subject to amortization:
Customer relationships		$	17,592,387			$	11,777,779			$	5,814,608			$	17,592,387			$	10,997,027			$	6,595,360
Trademarks and trade names			5,128,583				4,090,336				1,038,247				5,128,583				3,825,336				1,303,247
Non-compete agreements			690,000				690,000				—				690,000				690,000				—
		$	23,410,970			$	16,558,115			$	6,852,855			$	23,410,970			$	15,512,363			$	7,898,607

Amortization expense associated with the Company’s intangible assets was $522,876 and $574,242 for the three months ended June 30, 2026 and 2025, and $1,045,752 and $1,148,485 for the six months ended June 30, 2026 and 2025.

Amortization expense related to intangible assets for the next five years is as follows:

Schedule of amortization expense

	2026			$	1,045,753
	2027				1,406,262
	2028				1,064,106
	2029				906,886
	2030				727,096
	Thereafter				1,702,752
	Total			$	6,852,855

As of June 30, 2026, the Company’s weighted average amortization period on its customer lists and tradenames is 7.56 years and 2.96 years, respectively.