v3.26.1
SEGMENT REPORTING (Tables)
 6 Months Ended
Jun. 30, 2026
Segment Reporting [Abstract]  
Schedule of Segment reporting

The following table outlines the sales, cost of sales, gross profit, directly attributable selling expenses, and contribution margin of the segments for the three and six month periods ended June 30, 2026 and 2025. Sales figures are net of related excise taxes.

                                 
   Three Months Ended June 30,
   Direct Sales  Distributor Sales  Unallocated  Total
   2026  2025  2026  2025  2026  2025  2026  2025
                         
Sales, net  $5,235,480   $5,497,973   $4,800,795   $4,697,790   $-   $-   $10,036,275   $10,195,763 
Cost of sales   1,537,267    1,451,868    2,725,283    2,527,277    -    -    4,262,550    3,979,145 
Gross profit   3,698,213    4,046,105    2,075,512    2,170,513    -    -    5,773,725    6,216,618 
Selling expenses   3,356,449    3,255,050    826,232    653,604    241,133    284,981    4,423,814    4,193,635 
Contribution margin  $341,764   $791,055   $1,249,280   $1,516,909                     
Percent of total sales   52.2%   53.9%   47.8%   46.1%                    
General and administration expenses                       2,703,880    1,624,819    2,703,880    1,624,819 
Income (loss) from operations                                $(1,353,969)  $398,164 
                                 
    Six Months Ended June 30,
    Direct Sales    Distributor Sales    Unallocated    Total 
    2026    2025    2026    2025    2026    2025    2026    2025 
                                         
Sales, net  $9,462,846   $9,808,448   $8,829,582   $7,928,898   $-   $-   $18,292,428   $17,737,346 
Cost of sales   2,765,556    2,637,462    4,724,083    4,124,158    -    -    7,489,639    6,761,620 
Gross profit   6,697,290    7,170,986    4,105,499    3,804,740    -    -    10,802,789    10,975,726 
Selling expenses   6,435,164    6,341,306    1,569,179    1,293,639    503,315    526,400    8,507,658    8,161,345 
Contribution margin  $262,126   $829,680   $2,536,320   $2,511,101                     
Percent of total sales   51.7%   55.3%   48.3%   44.7%                    
General and administration expenses                       4,326,894    3,286,195    4,326,894    3,286,195 
Loss from operations                                $(2,031,763)  $(471,814)