The Company reassesses the value of our reporting units and related goodwill balances annually on October 1 and at other times if events have occurred or circumstances exist that indicate the carrying amount of goodwill may not be recoverable.

The Company’s identifiable intangible assets with finite lives are being amortized over their estimated useful lives and were as follows:



			June 30, 2026
	Estimated Useful Life	Gross Carrying Amount		Accumulated Amortization			Impairment loss	Net
Tradenames & trademarks	8 years	$	17,900,000	$	(9,035,417)	$	—	$	8,864,583
Developed technology	4 years		2,400,000		(1,650,000)		(750,000)		—
		$	20,300,000	$	(10,685,417)	$	(750,000)	$	8,864,583



			December 31, 2025
	Estimated Useful Life	Gross Carrying Amount		Accumulated Amortization			Impairment loss	Net
Tradenames & trademarks	8 years	$	17,900,000	$	(7,916,667)	$	—	$	9,983,333
Developed technology	4 years		2,400,000		(1,650,000)		(750,000)		—
		$	20,300,000	$	(9,566,667)	$	(750,000)	$	9,983,333

Amortization expense on these identifiable intangible assets was $559,375 during each of the three months ended June 30, 2026 and 2025, respectively and $1,118,750 during each of the six months ended June 30, 2026 and 2025, respectively. The estimated future amortization expense for identifiable intangible assets during the next fiscal years is as follows:



Quarter Ending and Year Ending December 31:
Q3 - Q4 2026	$	1,118,750
2027		2,237,500
2028		2,237,500
2029		2,237,500
2030		1,033,333
Total	$	8,864,583