| Customer Rewards Liability |
6. CUSTOMER REWARDS LIABILITY A reconciliation, in the aggregate, of beginning and ending balances of the Company’s customer rewards liability as of the dates shown is as follows:
|
|
|
|
|
|
|
Customer Rewards Liability |
|
Balance at January 1, 2025 |
|
$ |
8,569,651 |
|
Rewards earned by customers |
|
|
1,464,921 |
|
Reward fulfillments (1) |
|
|
(1,489,430 |
) |
Expired rewards |
|
|
(146,492 |
) |
Remeasurement (gain) loss on customer rewards liability |
|
|
970,648 |
|
Balance at June 30, 2025 |
|
$ |
9,369,298 |
|
Rewards earned by customers |
|
|
1,185,157 |
|
Reward fulfillments (1) |
|
|
(1,793,929 |
) |
Expired rewards |
|
|
(118,516 |
) |
Remeasurement (gain) loss on customer rewards liability |
|
|
(1,769,141 |
) |
Balance at December 31, 2025 |
|
$ |
6,872,869 |
|
Rewards earned by customers |
|
|
837,253 |
|
Reward fulfillments (1) |
|
|
(869,038 |
) |
Expired rewards |
|
|
(83,725 |
) |
Remeasurement (gain) loss on customer rewards liability |
|
|
(2,253,069 |
) |
Balance at June 30, 2026 |
|
$ |
4,504,290 |
|
|
|
|
|
(1) Rewards fulfillments represent amounts that were distributed to customers to fulfill customer rewards obligations. |