Net sales by sales channels: | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Three-month period ended June 30, | | Six-month period ended June 30, | | | (CHF in millions) | | 2026 | | 2025 | | 2026 | | 2025 | | | | | | | | | | | | | | | | | | | | | | | Wholesale | | 461.9 | | | 441.0 | | | 971.5 | | | 890.6 | | | | Direct-to-Consumer | | 388.4 | | | 308.3 | | | 710.7 | | | 585.2 | | | | Net sales | | 850.3 | | | 749.2 | | | 1,682.2 | | | 1,475.8 | | |
Net sales by product groups: | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Three-month period ended June 30, | | Six-month period ended June 30, | | | (CHF in millions) | | 2026 | | 2025 | | 2026 | | 2025 | | | | | | | | | | | | | | | | | | | | | | | Shoes | | 781.6 | | | 704.9 | | | 1,545.3 | | | 1,385.8 | | | | Apparel | | 54.2 | | | 36.7 | | | 109.5 | | | 74.8 | | | | Accessories | | 14.5 | | | 7.7 | | | 27.4 | | | 15.2 | | | | | | | | | | | | | | Net sales | | 850.3 | | | 749.2 | | | 1,682.2 | | | 1,475.8 | | |
Net sales by geographic regions (based on the location of the customers):
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | Three-month period ended June 30, | | Six-month period ended June 30, | | (CHF in millions) | | 2026 | | 2025 | | 2026 | | 2025 | | | | | | | | | | | | | | | | | | | | Americas | | 451.6 | | | 432.3 | | | 902.3 | | | 869.7 | | | Europe, Middle East and Africa ("EMEA") | | 228.2 | | | 197.8 | | | 435.4 | | | 366.4 | | | Asia-Pacific ("APAC") | | 170.5 | | | 119.2 | | | 344.5 | | | 239.7 | | | Net sales | | 850.3 | | | 749.2 | | | 1,682.2 | | | 1,475.8 | |
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