v3.26.1
Segment Reporting
 6 Months Ended
Jun. 30, 2026
Segment Reporting  
Segment Reporting

Note 10 – Segment Reporting

 

The Company operates as a single reportable segment that places digital advertising throughout devices, websites, applications and browsers across social, search and programmatic advertising channels, facilitating the delivery of millions of advertising messages monthly. The Chief Operating Decision Maker ("CODM"), identified as the Chief Executive Officer, evaluates the Company's financial performance and makes resource allocation decisions based on consolidated financial information.

 

Measure of Segment Profit or Loss

The CODM evaluates performance and allocates resources based on contribution margin, which is calculated as revenue after deducting marketing expenses, exchange fees, and publisher payments. Exchange fees and publisher payments are classified as cost of revenue. The resulting contribution margin covers the Company's fixed costs and profit.

 

Significant Segment Expenses

The Company reports total revenue and significant expenses provided to the CODM, which include cost of revenue, marketing, and compensation expenses. These expenses are regularly reviewed to assess operating performance. The following table presents these expenses:

 

 

 

For the Three Months Ended June 30,

 

 

For the Six Months Ended June 30,

 

 

 

2026

 

 

2025

 

 

2026

 

 

2025

 

Revenue

 

$7,535,055

 

 

$22,671,333

 

 

$15,462,609

 

 

$49,379,365

 

Cost of Revenue

 

 

4,206,966

 

 

 

5,576,545

 

 

 

8,470,632

 

 

 

11,197,486

 

Marketing

 

 

1,392,953

 

 

 

14,138,328

 

 

 

3,485,765

 

 

 

31,651,322

 

Professional Fees

 

 

923,593

 

 

 

604,041

 

 

 

1,646,696

 

 

 

1,080,344

 

IT Costs

 

 

395,795

 

 

 

312,938

 

 

 

724,639

 

 

 

636,956

 

Reversal of provision (recovery) for bad debts

 

 

2,544

 

 

 

(48,940)

 

 

(61,219)

 

 

(17,316)

Depreciation and Amortization

 

 

518,584

 

 

 

562,558

 

 

 

1,057,370

 

 

 

1,130,600

 

Other

 

 

272,445

 

 

 

368,414

 

 

 

507,302

 

 

 

712,990

 

Compensation

 

 

2,864,401

 

 

 

3,201,006

 

 

 

6,554,604

 

 

 

6,800,327

 

Segment Operating Profit (Loss)

 

$(3,042,226)

 

$(2,043,557)

 

$(6,923,180)

 

$(3,813,344)

 

Other segment expenses include facilities costs, travel and entertainment expenses and various other corporate expenses.

 

Geographic Information

The Company's operations are based in the United States, and substantially all revenue is derived from U.S. clients.