Document Type
Document Type
Entity Address, Address Line One
Entity Address, Address Line One
Entity Address, Address Line Two
Entity Address, Address Line Two
Entity Address, City or Town
Entity Address, City or Town
Entity Address, Postal Zip Code
Entity Address, Postal Zip Code
Entity Address, State or Province
Entity Address, State or Province
Entity Central Index Key
Entity Central Index Key
Entity Common Stock, Shares Outstanding
Entity Common Stock, Shares Outstanding
Entity Current Reporting Status
Entity Current Reporting Status
Entity Emerging Growth Company
Entity Emerging Growth Company
Entity File Number
Entity File Number
Entity Filer Category
Entity Filer Category
Class A Common Stock
Class A Common Stock [Member]
Class A
Class A common stock [Member]
Class of Stock [Domain]
Operating lease obligations – current portion
Operating Lease, Liability, Current
Total current liabilities
Liabilities, Current
Accrued warranty liabilities, net of current portion
Accrued Warranty Liabilities Non Current
The amount of accrued warranty liabilities, net of current portion.
Operating lease obligations, net of current portion
Operating Lease, Liability, Noncurrent
Accounts payable
Accounts Payable, Current
Accrued compensation
Employee-related Liabilities, Current
Class B Common Stock
Class B Common Stock [Member]
Class B Common Stock [Member]
Common Class B [Member]
Related party debt – current portion
Related Party Debt Current
Amount, after deduction of unamortized premium (discount) and debt issuance cost, of related party debt classified as current.
Noncontrolling interest
Equity, Attributable to Noncontrolling Interest
Customer prepayments
Contract with Customer, Liability, Current
Accrued rebates and allowances
Accrued Rebates And Allowances Current
Accrued rebates and allowances.
Total liabilities
Liabilities
Commitments and contingencies (Note 13)
Commitments and Contingencies
Cash and cash equivalents
Cash and Cash Equivalent
Accounts receivable, net
Accounts Receivable, after Allowance for Credit Loss, Current
Inventories
Inventories
Inventory, Net
Other current assets
Other Assets, Current
Total current assets
Assets, Current
Common stock, value
Common Stock, Value, Issued
Additional paid-in capital
Additional Paid in Capital, Common Stock
Total liabilities and stockholders’ equity (deficit)
Liabilities and Equity
Entity Tax Identification Number
Entity Tax Identification Number
Entity Incorporation, State or Country Code
Entity Incorporation, State or Country Code
Entity Registrant Name
Entity Registrant Name
Related party debt, net of current portion
Related party debt, net of current portion
Current liabilities:
Schedule of Other Current Liabilities [Abstract]
Class of Stock [Axis]
Entity Interactive Data Current
Entity Interactive Data Current
Entity Small Business
Entity Small Business
Entity Shell Company
Entity Shell Company
Operating lease right-of-use assets
Operating Lease, Right-of-Use Asset
Accrued warranty liabilities – current portion
Accrued Warranty Liabilities Current
Accrued warranty liabilities – current portion.
Title of 12(b) Security
Title of 12(b) Security
Trading Symbol
Trading Symbol
Security Exchange Name
Security Exchange Name
Current assets:
Assets, Current [Abstract]
Local Phone Number
Local Phone Number
Intangible assets, net
Intangible Asset, Excluding Goodwill, after Accumulated Amortization
Total assets
Assets
Noncontrolling Interest
Noncontrolling Interest [Member]
Equity Component [Domain]
Statement [Line Items]
Balance
Total stockholders’ equity (deficit)
Balance
Equity, Including Portion Attributable to Noncontrolling Interest
Balance (in Shares)
Balance (in Shares)
Shares, Outstanding
Net loss
Net loss
Net Income (Loss), Including Portion Attributable to Noncontrolling Interest
Stock-based compensation
APIC, Share-Based Payment Arrangement, Option, Increase for Cost Recognition
Issuance of stock under equity compensation plans
Stock Issued During Period, Value, Employee Benefit Plan
Issuance of stock under equity compensation plans (in Shares)
Stock Issued During Period, Shares, Employee Benefit Plan
Statement [Table]
Statement of Financial Position [Abstract]
Other current liabilities
Total other current liabilities
Other Liabilities, Current
Accrued Distribution True-Up
Accrued Distribution True-up.
Class B
Capital Unit, Class B [Member]
Adjustments to reconcile net loss to net cash used in operating activities:
Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity [Abstract]
Net loss before income taxes
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest
Income tax expense
Income tax expense
Income Tax Expense (Benefit)
Property and equipment included in accounts payable
Property And Equipment Included In Accounts Payable
Property and equipment included in accounts payable.
Segment Information and Concentrations
Segment Reporting [Text Block]
Segment Information and Concentrations [Abstract]
Employee Retirement Plan
Retirement Benefits [Text Block]
Related Party Transactions [Abstract]
Commitments and Contingencies
Commitments and Contingencies Disclosure [Text Block]
Commitments and Contingencies [Abstract]
Property and Equipment, Net
Property, Plant, and Equipment [Text Block]
Proceeds from related party loan
Proceeds from Related Party Debt
Leases [Abstract]
Leases
Lessee, Operating Leases [Text Block]
Net cash (used in) provided by financing activities
Cash Provided by (Used in) Financing Activity, Including Discontinued Operation
Net (decrease) increase in cash and cash equivalents
Cash, Cash Equivalent, Restricted Cash, and Restricted Cash Equivalent, Period Increase (Decrease), Excluding Exchange Rate Effect, Including Discontinued Operation
Cash and cash equivalents, beginning of the period
Cash and cash equivalents, end of the period
Cash, Cash Equivalent, Restricted Cash, and Restricted Cash Equivalent, Continuing Operation
Cash flows from operating activities:
Cash Provided by (Used in) Operating Activity, Including Discontinued Operation [Abstract]
Net Loss Per Common Share [Abstract]
Net loss per share:
Net Loss Per Common Share
Earnings Per Share [Text Block]
Accrued compensation
Increase (Decrease) in Employee Related Liabilities
Customer prepayments
Increase (Decrease) in Contract with Customer, Liability
Accrued rebates and allowances
Increase (Decrease) in Accrued Liabilities and Other Operating Liabilities
Other accrued liabilities
Increase (Decrease) in Other Accrued Liabilities
Net cash provided by (used in) operating activities
Net cash used in operating activities
Cash Provided by (Used in) Operating Activity, Including Discontinued Operation
Cash flows from investing activities:
Cash Provided by (Used in) Investing Activity, Including Discontinued Operation [Abstract]
Sale of property and equipment
Proceeds from Sale of Property, Plant, and Equipment
Purchase of property and equipment
Payments to Acquire Property, Plant, and Equipment
Employee Retirement Plan [Abstract]
Equity Compensation Plans
Share-Based Payment Arrangement [Text Block]
Equity Compensation Plans [Abstract]
Prepaid expenses and other assets
Increase (Decrease) in Prepaid Expense and Other Assets
Inventories
Increase (Decrease) in Inventories
Other Current Liabilities [Abstract]
Other Current Liabilities
Accounts Payable, Accrued Liabilities, and Other Liabilities Disclosure, Current [Text Block]
Debt [Abstract]
Debt
Debt Disclosure [Text Block]
Organization [Abstract]
Organization
Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]
Statement of Cash Flows [Abstract]
Related Party Transactions
Related Party Transactions Disclosure [Text Block]
Stockholders’ Equity [Abstract]
Stockholders’ Equity
Shareholders' Equity and Share-Based Payments [Text Block]
Income Taxes [Abstract]
Income Taxes
Income Tax Disclosure [Text Block]
Property and Equipment, Net [Abstract]
Warrant Liabilities [Abstract]
Warrant Liabilities
Derivatives and Fair Value [Text Block]
Cash paid during the period for interest, net of amounts capitalized
Interest Paid, Excluding Capitalized Interest, Operating Activity
Investment in intangible assets
Payments to Acquire Intangible Assets
Net cash used in investing activities
Net cash used in investing activities
Cash Provided by (Used in) Investing Activity, Including Discontinued Operation
Cash flows from financing activities:
Cash Provided by (Used in) Financing Activity, Including Discontinued Operation [Abstract]
Cash paid during the period for income taxes
Income Tax Paid, after Refund Received
Supplemental schedule of non-cash investing and financing activities:
Cash Flow, Noncash Investing and Financing Activities Disclosure [Abstract]
Other Long-Term Liabilities
Other Liabilities Disclosure [Text Block]
Company incorporation date
Entity Incorporation, Date of Incorporation
Summary of Significant Accounting Policies [Abstract]
Summary of Significant Accounting Policies (Details) [Table]
Consolidated Entities [Axis]
Consolidated Entities [Domain]
Write-down of long-lived assets [Member]
Writedown Of Longlived Assets Member
Accelerated depreciation
Long-Lived Asset, Change to Plan of Sale, Reclassification from Held-for-Sale to Held-and-Used, Depreciation Expense
Inventory write-downs
Inventory Write-down
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Abstract]
Estimated fair value of debt arrangements
Estimated Fair Value Of Debt Arrangements
Estimated fair value of debt arrangements.
Finished goods
Inventory, Finished Goods, Gross
Equipment in progress [Member]
Equipment In Progress Member
Leasehold improvements [Member]
Leasehold Improvements [Member]
Leases (Details) [Table]
Lease Contractual Term [Axis]
Furniture and fixtures [Member]
Furniture and Fixtures [Member]
Office equipment [Member]
Office Equipment [Member]
Schedule of Property and Equipment, Net [Line Items]
Property and equipment, gross
Property, Plant, and Equipment, before Accumulated Depreciation, Depletion, and Amortization
Schedule of Company’s Total Level 3 Liability Activity
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Table Text Block]
Fair Value Measurements [Abstract]
Schedule of Restructuring, Impairment and Other Related Charges
Restructuring and Related Costs [Table Text Block]
Restructuring, Impairment and Other Related Charges [Abstract]
Recent Accounting Pronouncements
New Accounting Pronouncements, Policy [Policy Text Block]
2030
Lessee, Operating Lease, Liability, to be Paid, Year Four
Term loan
Long-Term Debt
First Incremental Loan [Member]
First Incremental Loan Member
Related Party Transaction [Axis]
Collaborative Arrangement and Arrangement Other than Collaborative [Domain]
2024 Credit Agreement [Member]
Two Thousand Twenty Four Credit Agreement Member
Incremental Loan [Member]
Incremental Loan Member
Amendment Fee [Member]
Amendment Fee Member
Work Fee [Member]
Work Fee Member
Waiver Fee [Member]
Waiver Fee Member
Third Amendment to the Amended A&R Credit Agreement [Member]
Third Amendment To The Amended ARCredit Agreement Member
Aggregate amount
Aggregate Amount
Aggregate amount.
Warrants issued (in Shares)
Warrants to purchase shares (in Shares)
Warrant issued
Class of Warrant or Right, Number of Securities Called by Warrants or Rights
Debt issuance costs
Fee amount paid by company to reimburse
Debt Issuance Costs, Current, Net
Right-of-use assets obtained in exchange for operating lease liabilities
Right-of-Use Asset Obtained in Exchange for Operating Lease Liability
Debt issuance fees and expenses
Debt Related Commitment Fees and Debt Issuance Costs
Other Long-Term Liabilities [Abstract]
Schedule of Other Long-Term Liabilities
Other Noncurrent Liabilities [Table Text Block]
Finance lease ROU asset (in Dollars)
Finance Lease, Right-of-Use Asset, Amortization
Remaining years
Lessee, Operating Lease, Remaining Lease Term
Undiscounted cash flows (in Dollars)
Undiscounted Cash Flows Offset
Amount of undiscounted cash flows offset.
Tenant improvement (in Dollars)
Tenant Improvements
Weighted-average remaining term of operating leases
Operating Lease, Weighted Average Remaining Lease Term
Weighted-average discount rate percentage
Operating Lease, Weighted Average Discount Rate, Percent
Other non-operating income
Non-operating income
Schedule of Warrants Outstanding
Schedule Of Warrants Outstanding Table Text Block
Tabular disclosure of the changes in the guarantor's aggregate warrants outstanding liability, including the beginning balance of the aggregate warrants outstanding liability, the aggregate reductions in that liability for payments made (in cash or in kind) under the warranty, the aggregate changes in the liability for accruals related to warrants outstanding during the reporting period, the aggregate changes in the liability for accruals related to preexisting warranties (including adjustments related to changes in estimates), and the ending balance of the warrants outstanding.
Contract with Customer, Sales Channel [Axis]
Contract with Customer, Sales Channel [Domain]
e-commerce [Member]
Ecommerce Member
2029
Lessee, Operating Lease, Liability, to be Paid, Year Three
Interest capitalized borrowings
Interest Costs Capitalized
Depreciation expense
Depreciation
Accelerated depreciation
Restructuring and Related Cost, Accelerated Depreciation
Warrant price (in Dollars per share)
Warrants exercisable price per share (in Dollars per share)
Exercise price (in Dollars per share)
Class of Warrant or Right, Exercise Price of Warrants or Rights
Economic interest
Economic Interest Percentage
Percentage of economic interest.
Amendment fee was paid in cash
Amendment Fee In Cash
Amendment fee in cash.
Inventories [Abstract]
Schedule of Inventories
Schedule of Inventory, Current [Table Text Block]
Schedule of Property and Equipment, Net
Property, Plant, and Equipment [Table Text Block]
Schedule of Restricted Stock Unit Activity
Share-Based Payment Arrangement, Restricted Stock Unit, Activity [Table Text Block]
Schedule of Non-Cash Stock-Based Compensation Recognized in the Statement of Operations
Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Table Text Block]
Subsequent Events [Abstract]
Subsequent Events
Subsequent Events [Text Block]
Gross profit
Gross profit
Gross Profit, Total
Marketing and sales
Selling and Marketing Expense, Total
Total operating expenses
Operating Expenses, Cash charges
Operating Expenses, Total
Subsequent Event [Table]
2025 Additional Warrants [Member]
Additional Warrants Member
Long-Term Debt, Type [Axis]
Financing rate, percentage
Debtor-in-Possession Financing, Interest Rate on Borrowings Outstanding
Pay interest rate
Debt, Weighted Average Interest Rate
Prepayment penalty rate
Prepayment Penalty Rate
Prepayment penalty rate.
Segment Information
Segment Reporting, Policy [Policy Text Block]
Revenue from Contracts with Customers [Abstract]
Schedule of Revenue Disaggregated by Sales Channel
Disaggregation of Revenue [Table Text Block]
Debt (Details) [Table]
Subsequent Event Type [Axis]
Subsequent Event Type [Domain]
Subsequent Event [Member]
Scenario [Axis]
Scenario [Domain]
Forecast [Member]
As Previously Presented [Member]
Reclassification [Member]
As Reclassified [Member]
Restructuring, Impairment and Other Related Charges [Line Items]
Schedule of Restructuring, Impairment and other Related Charges [Line Items]
Debt Instrument, Name [Domain]
Term Loans [Member]
Term Loans Member
Purple LLC [Member]
Purple Innovation Inc Member
Long-Term Debt, Type [Domain]
Related Party Loan [Member]
Related Party Loan Member
Asset Based Lending Loans [Member]
Asset Based Lending Loans Member
Less – lease payments representing interest
Lessee, Operating Lease, Liability, Undiscounted Excess Amount
Present value of operating lease payments
Operating Lease, Liability
Schedule of Supplemental Information Related to the Company’s Unaudited Condensed Consolidated Statement of Cash Flows [Abstract]
Supplemental disclosures of cash flow information:
Cash paid for amounts included in present value of operating lease liabilities
Operating Lease, Payments
Showrooms [Member]
Showrooms Member
Wholesale [Member]
Wholesale Member
Product and Service [Axis]
Product and Service [Domain]
Sales Category [Member]
Sales Category Member
Schedule of Revenue Disaggregated by Sales Channel [Line Items]
Revenues, net
Revenues
Schedule of Inventories [Abstract]
Raw materials
Inventory, Raw Materials, Gross
Work-in-process
Inventory, Work in Process, Gross
Insurance financing
Accrued Insurance, Current
Other
Other Accrued Liabilities, Current
Fair value as of December 31, 2025
Fair value as of June 30, 2026
Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset Value
Class of Warrant or Right [Axis]
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Table]
Schedule Of Company STotal Level3 Liability Activity Abstract
Restructuring, Impairment and Other Related Charges, Total restructuring, impairment and other related charges
Restructuring And Impairment Charges Total Restructuring Impairment And Other Related Charges
Restructuring and Impairment Charges, Total restructuring, impairment and other related charges.
Operating Expenses, Total restructuring, impairment and other related charges
Operating Expenses Total Restructuring Impairment And Other Related Charges
Operating Expenses, Total restructuring, impairment and other related charges.
Cost of Revenues, Cash charges
Other Cost of Operating Revenue
Cash charges:
Other Expenses [Abstract]
Paid-in-kind interest
Paid-in-Kind Interest
Percentage of effective interest rate
Debt Instrument, Interest Rate During Period
Schedule of Debt [Abstract]
Related party loan
Related Party Loan
The amount of related party loan.
Less: unamortized debt issuance costs
Unamortized Debt Issuance Expense
Schedule Of Fair Value Of The Warrants Abstract
Warrant Liabilities - Schedule of Fair Value of the Warrants (Details) [Table]
Exercise price [Member]
Measurement Input, Exercise Price [Member]
Repayment amount
Repayments of Debt
Collaborative Arrangement and Arrangement Other than Collaborative [Axis]
Employee Retirement Plan [Member]
Supplemental Employee Retirement Plan [Member]
Employee Retirement Plan [Line Items]
Employee contributions percentage
Defined Contribution Plan, Employer Matching Contribution, Percent of Match
Contribution expense
Defined Contribution Plan, Cost
Segments [Axis]
Add – dilutive effect of Class B common stock
Weighted Average Number of Shares Outstanding, Diluted, Adjustment
Weighted average shares—diluted
Diluted (in Shares)
Weighted Average Number of Shares Outstanding, Diluted
Net loss per common share:
Earnings Per Share, Basic [Abstract]
Warrants [Member]
Warrant [Member]
Warrant [Member]
Restricted Stock Units [Member]
Employee Restricted Stock Units [Member]
Nonvested Restricted Stock Units [Member]
Restricted Stock Units (RSUs) [Member]
Stock Options [Member]
Equity Option [Member]
Effective tax rate
Effective Income Tax Rate Reconciliation, Percent
Percentage of statutory federal rate
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent
Cash tax savings percentage
Deferred Compensation Arrangement with Individual, Cash Awards Granted, Percentage
Estimated future cash tax, percentage
Effective Income Tax Rate Reconciliation, Other Reconciling Items, Percent
Reportable segment
Number of Reportable Segments
Segment Information and Concentrations [Line Items]
Schedule of Segment Revenue, Significant Segment Expenses [Line Items]
Customer One [Member]
Customer One Member
Customers [Member]
Customers Member
Customer [Domain]
Customer [Axis]
Customer Concentration Risk [Member]
Customer Concentration Risk [Member]
Concentration Risk Type [Domain]
Concentration Risk Type [Axis]
Segment Information and Concentrations (Details) [Table]
Trading price of common stock on measurement date [Member]
Trading Price Common Stock Member
Measurement Input Type [Axis]
Maximum [Member]
Maximum [Member]
Minimum [Member]
Minimum [Member]
Income Taxes (Details) [Table]
Income Taxes [Line Items]
Schedule Of Segment Revenue Significant Segment Expenses Abstract
Schedule Of Non Cash Stock Based Compensation Recognized In The Statement Of Operations Abstract
Schedule of Non-Cash Stock-Based Compensation Recognized in the Statement of Operations [Line Items]
Schedule of Restricted Stock Unit Activity [Line Items]
Schedule of Total Stock Option Activity [Line Items]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Total non-cash stock-based compensation
Stock-based compensation
Compensation expense
Share-Based Payment Arrangement, Expense
Reductions (additions):
Segment Reporting [Table]
Weighted Average Grant Date Fair Value, Granted
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value
Warrants term
Warrants and Rights Outstanding, Term
Outstanding shares percentage
Outstanding Shares Percentage
Outstanding shares percentage.
Stock option expense
Stock or Unit Option Plan Expense
Short-Term Debt, Type [Axis]
Short-Term Debt, Type [Domain]
Stockholders’ Equity [Line Items]
Common stock authorized
Common stock, shares authorized (in Shares)
Common Stock, Shares Authorized
Vote for each share
Common Stock, Voting Rights
Common stock, shares outstanding
Common stock, shares outstanding (in Shares)
Common Stock, Shares, Outstanding
Related and Nonrelated Parties [Axis]
Warrant Liabilities (Details) [Table]
Preferred stock outstanding
Preferred Stock, Shares Outstanding
Preferred stock authorized
Preferred Stock, Shares Authorized
Equity Compensation Plans - Schedule of Restricted Stock Unit Activity (Details) [Table]
Schedule Of Restricted Stock Unit Activity Abstract
Statistical Measurement [Domain]
Statistical Measurement [Axis]
Monte Carlo Simulation model [Member]
Monte Carlo Simulation Model Member
Revenue Benchmark [Member]
Revenue Benchmark [Member]
Shares granted (in Shares)
Share Based Compensation Arrangement By Share Based Payment Award Number Of Shares Granted
Share-based compensation arrangement by shares based payment award number of shares granted.
Cash payment
Payments for Other Fees
Accrued estimated future warrant costs
Product Liability Contingency, Loss Exposure in Excess of Accrual, Best Estimate
Commitments and Contingencies [Line Items]
Chief Executive Officer [Member]
Chief Executive Officer [Member]
Title and Position [Domain]
Title and Position [Axis]
SGI Warrants [Member]
SGIWarrants Member
Class of Warrant or Right [Domain]
Segment net loss
Net loss attributable to Purple Innovation, Inc.
Net loss
Net reductions
Net Reductions
Net reductions.
Net loss attributable to noncontrolling interest
Net Income (Loss) Attributable to Noncontrolling Interest
Other segment items, net
Other Segment Items Net
Other segment items, net
Restructuring, impairment and other related charges
Restructuring, Settlement and Impairment Provisions
Securities excluded from calculation of diluted net loss per common share
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount
Valuation Approach and Technique [Domain]
Measurement Input Type [Domain]
Antidilutive Securities, Name [Domain]
Related and Nonrelated Parties [Domain]
Weighted Average Exercise Price, Granted
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Grants in Period, Weighted Average Exercise Price
Weighted Average Exercise Price, Forfeited
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price
Intrinsic Value, Forfeited
Share Based Compensation Arrangement By Share Based Payment Award Options Forfeited Intrinsic Value
Intrinsic Value, Forfeited.
Options, outstanding balance
Options, outstanding balance
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Number
Weighted Average Exercise Price, Options outstanding balance
Weighted Average Exercise Price, Options outstanding balance
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Exercise Price
Weighted Average Exercise Price, Exercised
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price
Intrinsic Value, Exercised
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercises in Period, Intrinsic Value
Options, Forfeited
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Forfeitures in Period
Equity Compensation Plans (Details) [Table]
Plan Name [Axis]
Plan Name [Domain]
2017 Equity Incentive Plan [Member]
Two Thousand Seventeen Equity Incentive Plan Member
Employee Retirement Plan (Details) [Table]
Retirement Plan Type [Axis]
SGI Agreements [Member]
SGIAgreements Member
Equity Compensation Plans [Line Items]
Retirement Plan Type [Domain]
Risk free interest rate [Member]
Measurement Input, Risk Free Interest Rate [Member]
Warrant life in years [Member]
Measurement Input, Expected Term [Member]
Expected volatility [Member]
Measurement Input, Option Volatility [Member]
Expected dividend yield [Member]
Measurement Input, Expected Dividend Rate [Member]
Probability of an event causing a warrant re-price [Member]
Measurement Input Warrant Reprice Member
Schedule Of Securities Excluded From Calculation Diluted Net Loss Per Common Share Abstract
Antidilutive Security, Excluded EPS Calculation [Table]
Antidilutive Securities [Axis]
Schedule Of Total Stock Option Activity Abstract
Equity Compensation Plans - Schedule of Total Stock Option Activity (Details) [Table]
Exercise Price
Warrant price per share (in Dollars per share)
Common stock strike price (in Dollars per share)
Warrant, Exercise Price, Decrease
Trading Days of Notice to Redemption To Holders
Trading Days Of Notice To Redemption To Holders
Trading days of notice to redemption to holders.
Trading Days of Redemption Right Reported To Last Price
Trading Days Of Redemption Right Reported To Last Price
Trading days of redemption right reported to last price.
Price per share (in Dollars per share)
Common stock, par value (in Dollars per share)
Warrant per share (in Dollars per share)
Common Stock, Par or Stated Value Per Share
InnoHold, LLC [Member]
Inno Hold LLCMember
Equity Components [Axis]
Resulted effective tax rate
Effective Income Tax Rate Reconciliation, Other Adjustments, Percent
Series C Preferred Stock [Member]
Series C Preferred Stock [Member]
Ownership [Axis]
Preferred Stock [Member]
Preferred Stock [Member]
Stockholders’ Equity (Details) [Table]
Fair Value of Warrants
Warrants and Rights Outstanding, Measurement Input
Schedule of Fair Value of the Warrants [Line Items]
Additional aggregate principal amount
Short-Term Debt, Maximum Amount Outstanding During Period
Common Stock [Member]
Common Stock
Common Stock [Member]
Class of Warrant or Right [Table]
Schedule Of Exercise Price Abstract
Total warrants outstanding
Warrant Share Equivalents
Class of Warrant or Right, Outstanding
Schedule of Warrants Outstanding [Line Items]
Warrant Liabilities [Line Items]
Schedule of Exercise Price [Line Items]
Total Warrants [Member]
Total Warrants Member
Total other long-term liabilities
Other long-term liabilities
Other Liabilities, Noncurrent
Other
Other Accrued Liabilities, Noncurrent
Asset retirement obligations
Asset Retirement Obligations, Noncurrent
Schedule of Other Long-Term Liabilities [Abstract]
Valuation Approach and Technique [Axis]
Unrecognized tax benefits (in Dollars)
Unrecognized Tax Benefits
Amendment Flag
Amendment Flag
City Area Code
City Area Code
Current Fiscal Year End Date
Current Fiscal Year End Date
Document Fiscal Period Focus
Document Fiscal Period Focus
Document Fiscal Year Focus
Document Fiscal Year Focus
Document Information [Line Items]
Document Information [Table]
Document Period End Date
Document Period End Date
Document Quarterly Report
Document Quarterly Report
Document Transition Report
Document Transition Report
Warrant liabilities
Warrants and Rights Outstanding
Prepaid expenses
Prepaid Expense, Current
Accrued warranty liabilities
Increase Decrease In Accrued Warranty Liabilities
The increase (decrease) during the period in the carrying value of accrued warranty liabilities.
Accumulated deficit
Retained Earnings (Accumulated Deficit)
Basic (in Dollars per share)
Basic
Earnings Per Share, Basic
Additional Paid-in Capital
Additional Paid-in Capital [Member]
Accumulated Deficit
Retained Earnings [Member]
Total Stockholders’ Equity (Deficit) attributable to Purple Innovation, Inc.
Parent [Member]
Statement of Stockholders' Equity [Abstract]
Impact of transactions affecting NCI
Adjustments to Additional Paid in Capital, Other
Stockholders’ equity (deficit):
Equity, Attributable to Parent [Abstract]
Income Statement [Abstract]
Change in fair value – warrant liabilities
Change in fair value – warrant liabilities
Warrants fair value
Warrant fair value (in Dollars)
Fair Value Adjustment of Warrants
Other income, net
Other Nonoperating Income
Common stock, shares issued (in Shares)
Common Stock, Shares, Issued
Cost of Revenues
Cost of revenues [Member]
Cost Of Revenues Member
Restructuring Related Charges
Restructuring related charges [Member]
Restructuring Related Charges Member
Amendment fee added to principal of loan
Amendment Fee Added To Principal Of Loan
Amendment fee added to principal of loan.
Property and equipment, net
Property and equipment, net
Property, Plant, and Equipment, after Accumulated Depreciation, Depletion, and Amortization
Total stockholders’ equity (deficit) attributable to Purple Innovation, Inc.
Equity, Attributable to Parent
Interest expense
Interest Expense, Nonoperating
Other income (expense):
Nonoperating Income (Expense) [Abstract]
Warrants issued
Warrants Issued
Shares of warrants issued.
Basic (in Shares)
Weighted average shares—basic
Weighted Average Number of Shares Outstanding, Basic
Weighted average common shares outstanding:
Denominator:
Weighted Average Number of Shares Outstanding, Basic [Abstract]
Diluted (in Dollars per share)
Diluted
Earnings Per Share, Diluted
Cost of revenues:
Cost of Revenue [Abstract]
Total cost of revenues
Cost of revenues
Cost of Revenue
Operating expenses:
Operating Expenses [Abstract]
General and administrative
General and administrative expense
General and Administrative Expense
Research and development
Research and development expense
Research and Development Expense
Operating loss
Operating Income (Loss)
Other long-term assets
Other Assets, Noncurrent
Total other income (expense), net
Nonoperating Income (Expense)
Summary of Significant Accounting Policies
Significant Accounting Policies [Text Block]
Restructuring, Impairment and Other Related Charges
Restructuring and Related Activities Disclosure [Text Block]
Payments for debt issuance costs
Payments of Debt Issuance Costs
Accounts receivable
Increase (Decrease) in Accounts Receivable
Fair Value Measurements
Fair Value Disclosures [Text Block]
Revenue from Contracts with Customers
Revenue from Contract with Customer [Text Block]
Operating leases, net
Increase (Decrease) in Operating Lease Liability
Accounts payable
Increase (Decrease) in Accounts Payable
Inventories
Inventory Disclosure [Text Block]
Depreciation and amortization
Depreciation, Depletion and Amortization
Non-cash interest
Other Noncash Expense
Non-cash restructuring, impairment and other related charges
Cost of Revenues, Total restructuring, impairment and other related charges
Restructuring Costs and Asset Impairment Charges
Loss on disposal of property and equipment
Gain (Loss) on Disposition of Property Plant Equipment
Stock-based compensation
Share-Based Payment Arrangement, Noncash Expense
Changes in operating assets and liabilities:
Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity, Increase (Decrease) in Operating Capital [Abstract]
Thereafter
Lessee, Operating Lease, Liability, to be Paid, after Year Five
Total operating lease payments
Lessee, Operating Lease, Liability, to be Paid
Accrued sales returns
Accrued Sales Commission, Current
Accrued sales tax and use tax
Accrued Liabilities, Current
Asset retirement obligation
Asset Retirement Obligation, Current
Non-cash charges:
Other Noncash Income (Expense) [Abstract]
Cost of Revenues, Non-cash charges
Cost Of Revenues Noncash Charges
Amount of Cost of Revenues, Non-cash charges.
Operating Expenses, Non-cash charges
Operating Expenses Noncash Charges
Operating Expenses, Non-cash charges.
Restructuring, Impairment and Other Related Charges, Non-cash charges
Restructuring And Impairment Charges Noncash Charges
Restructuring and Impairment Charges, Non-cash charges.
Warrants [Member]
Warrants1 Member
Fair Value Hierarchy and NAV [Axis]
Fair Value Hierarchy and NAV [Domain]
Level 3 Liabilities [Member]
Fair Value, Inputs, Level 3 [Member]
Schedule of Company’s Total Level 3 Liability Activity [Line Items]
Principal amount
Debt Instrument, Face Amount
Commitment fee
Other Commitment
Debt issuance
Amortization of Debt Issuance Costs
Amendment fee
Amendment Fee
The amount of amendment fee.
Schedule of Other Current Liabilities
Other Current Liabilities [Table Text Block]
Schedule of Debt
Schedule of Debt [Table Text Block]
Cash charges [Member]
Cash Charges Member
Restructuring Plan [Domain]
Restructuring Plan [Axis]
Restructuring Cost [Table]
Schedule Of Restructuring Impairment And Other Related Charges Abstract
Certain expenses
Other Expenses
Reverse Stock Split
Reverse Stock Split [Policy Text Block]
Disclosure of accounting policy for the reverse stock split.
Reclassification of Merchant and Financing Fees
Reclassification of Merchant and Financing Fees [Policy Text Block]
Disclosure of accounting policy reclassification of merchant and financing fees.
Refund of Tariffs
Refund of Tariffs [Policy Text Block]
Disclosure of accounting policy for refund of tariffs.
Expire date
Debt Instrument, Maturity Date
Restructuring, Impairment and Other Related Charges (Details) [Table]
Schedule of Segment Revenue, Significant Segment Expenses
Segment Reporting [Table Text Block]
Second Incremental Loan [Member]
Second Incremental Loan Member
Existing Loan [Member]
Existing Loan Member
Loan [Member]
Loan Member
Segment Reporting, CODM, Profit (Loss) Measure, How Used, Description
Segment Reporting, CODM, Individual Title and Position or Group Name [Extensible Enumeration]
Segment Reporting, CODM, Individual Title and Position or Group Name [Extensible Enumeration]
Schedule of Revenues, Income From Operations [Line Items]
Term Loan Lenders Warrants [Member]
Term Loan Lenders Warrants Member
Debt Instrument [Axis]
2026 (excluding the six months ended June 30, 2026)
Lessee, Operating Lease, Liability, to be Paid, Remainder of Fiscal Year
2027
Lessee, Operating Lease, Liability, to be Paid, Year One
2028
Lessee, Operating Lease, Liability, to be Paid, Year Two
Impairment of assets
Intangible Asset, Excluding Goodwill, Impairment Loss
Impairment of assets [Member]
Initial lease term
Lessee, Operating Lease, Term of Contract
Operating and finance leases with initial lease terms
Operating And FInance Leases Initial Term
Operating and finance lease initial term. in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.
Debt [Line Items]
Schedule of Exercise Price
Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block]
Schedule of Basic and Diluted Weighted Average Shares Outstanding and Loss Per Share
Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]
Basis of Presentation and Principles of Consolidation
Basis of Accounting, Policy [Policy Text Block]
Liquidity and Going Concern
Liquidity And Going Concern Policy Text Block
Disclosure of accounting policy for liquidity and going concern.
Revenue Recognition – Consideration Payable to Customers
Revenue from Contract with Customer [Policy Text Block]
Variable Interest Entities
Consolidation, Variable Interest Entity, Policy [Policy Text Block]
Use of Estimates
Use of Estimates, Policy [Policy Text Block]
Refunds received
Received refunds
The amount of refunds received.
Cost of sales
Cost of Sale
The amount of cost of sale.
Operating lease costs
Operating Lease, Cost
Variable lease costs
Variable Lease, Cost
Short term lease cost
Short-Term Lease, Cost
Total lease costs
Lease, Cost
Schedule of Operating Lease Liabilities [Abstract]
Summary of Significant Accounting Policies [Line Items]
Common units percentage
Common Units Percentage
The percentage of common units.
Cash and cash equivalents
Cash Equivalents, at Carrying Value
Total restructuring, impairment and other related charges [Member]
Total Restructuring Impairment And Other Related Charges Member
Restructuring Type [Axis]
Asset liabilities percentage
Asset Liabilities Percentage
Percentage of asset liabilities.
Restructuring, Impairment and Other Related Charges, Cash charges
Restructuring Costs
Schedule of Lease Costs
Lease, Cost [Table Text Block]
Schedule of Operating Lease Liabilities
Lessee, Operating Lease, Liability, to be Paid, Maturity [Table Text Block]
Schedule of Supplemental Information Related to the Company’s Unaudited Condensed Consolidated Statement of Cash Flows
Schedule of Cash Flow, Supplemental Disclosures [Table Text Block]
Subsequent Event [Line Items]
Vesting percentage
Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Rights, Percentage
Sublease income
Sublease Income
Restatement of Previously Issued Financial Statements [Abstract]
Schedule of Revenues Income from Operations
Schedule of Revenues Income from Operations [Table Text Block]
Tabular disclosure of revenues income from operations.
Revenues Income from operations [Table]
Purple LLC [Member]
Purple LLCMember
Revision of Prior Period [Axis]
2024 Warrants [Member]
Revision of Prior Period [Domain]
Accelerated depreciation [Member]
Accelerated Depreciation Member
Non-cash charges [Member]
Noncash Charges Member
2025 Warrants [Member]
Two Thousand Twenty Five Warrants Member
Net proceeds
Proceeds from Other Debt
Cash bonus
Cash Bonus
The amount of cash bonus.
Bid price
The per share represents bid price.
Nasdaq Stock Market LLC [Member]
Consecutive business days
Consecutive business days.
Type of Restructuring [Domain]
Employee-related costs [Member]
Employeerelated Costs Member
Other costs [Member]
Other Costs Member
Vesting [Axis]
Accumulated depreciation
Property, Plant, and Equipment, Accumulated Depreciation, Depletion, and Amortization
Schedule of Total Stock Option Activity
Share-Based Payment Arrangement, Option, Activity [Table Text Block]
Schedule Of Property And Equipment Net Abstract
Property, Plant, and Equipment [Table]
Long-Lived Asset, Class [Axis]
Long-Lived Asset, Class [Domain]
Equipment [Member]
Equipment [Member]
Schedule of Lease Costs [Abstract]
Percentage of aggregate principal amount
Aggregate Principal Amount Percentage
percentage of aggregate principal amount.
Principal amount percentage
Principal Amount Percentage
Percentage of principal amount.
Percentage of contingent interest
Percentage Of Contingent Interest
Percentage of contingent interest.
Percentage of outstanding principal
Outstanding Principal Percentage
Percentage of outstanding principal .
Leases [Line Items]
Purple Showrooms [Member]
Purple Showrooms Member
Lease Contractual Term [Domain]
Vesting [Domain]
Share-Based Payment Arrangement, Tranche One [Member]
Schedule of Fair Value of the Warrants
Schedule Of Assumptions Used In Fair Value Of The Warrants Table Text Block
The schedule of Assumptions used in Fair Value of the Warrants.
Federal Reserve Bank of New York [Member]
Federal Reserve Bank Of New York Member
Outstanding balance
Long-Term Debt, Average Amount Outstanding
Aggregate principal amount
Aggregate Principal Amount
Amount of aggregate principal amount.
Schedule of Securities Excluded from Calculation Diluted Net Loss Per Common Share
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]
Disaggregation of Revenue [Table]
Schedule Of Revenue Disaggregated By Sales Channel Abstract
Change in valuation inputs
Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset, Settlements
Number Outstanding, Nonvested restricted stock units ending
Number Outstanding, Nonvested restricted stock units beginning
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number
Weighted Average Grant Date Fair Value, Nonvested restricted stock units ending
Weighted Average Grant Date Fair Value, Nonvested restricted stock units beginning
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value
State taxes (in Dollars)
Deferred Tax Assets, State Taxes
Income (loss) before income taxes (in Dollars)
Deferred Tax Assets, Operating Loss Carryforwards, State and Local
Unrecognized stock compensation period
Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition
Unrecognized stock compensation
Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount
Weighted Average Remaining Contractual Term in Years, Options outstanding balance
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted-Average Remaining Contractual Term
Advertising expense
Advertising Expense
Marketing sales expense
Other Selling and Marketing Expense
Wholesale marketing and sales expense
Wholesale Marketing And Sales Expense
Wholesale marketing and sales expense.
Showrooms marketing and sales expense
Showroom Marketing And Sales Expense
Showroom marketing and sales expense.
Exercise warrants percentage
Exercise Warrants Percentage
Exercise warrants percentage.
Tempur Sherwood, LLC [Member]
Secured term loan
Secured Long-Term Debt, Noncurrent
Percentage of special recognition bonus payment
Percentage Of Recognition Bonus Payment
Percentage of special recognition bonus payable.
Percentage of postpone payment
Percentage Of Recognition Postpone Payment
Percentage of recognition of postpone bonus payments.
Number Outstanding ,Granted
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period
Weighted Average Grant Date Fair Value, Forfeited
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value
Commitments and Contingencies (Details) [Table]
Restated Credit Agreement [Member]
Restated Credit Agreement Member
Redemption right last sales price (in Dollars per share)
Temporary Equity, Redemption Price Per Share
Liability fair value
Liabilities, Fair Value Adjustment
Unpaid salary
Salary and Wage, Excluding Cost of Good and Service Sold
Plaintiffs seek damages value
Loss Contingency, Damages Sought, Value
Intrinsic Value, Options outstanding balance
Intrinsic Value, Options outstanding balance
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Intrinsic Value
Options, Granted
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Gross
Noncontrolling interest percentage
Subsidiary, Ownership Percentage, Parent
Rent
Payments for Rent
Ownership [Domain]
Less – net loss attributed to noncontrolling interest
Net Income Loss Attributable To Noncontrolling Interest Excluding Antidilutive
The represent amount of Net Income (Loss) attributable to noncontrolling interest excluding anti-dilutive.
Net loss attributable to Purple Innovation, Inc. – basic
Net Income (Loss) Available to Common Stockholders, Basic
Numerator:
Income (Loss) from Continuing Operations, Net of Tax, Attributable to Parent [Abstract]
Schedule Of Basic And Diluted Weighted Average Shares Outstanding And Loss Per Share Abstract
Expiration Date
Warrant Expiration Date
Date which warrant is set to expire, in YYYY-MM-DD format.
Insured by the federal deposit insurance corporation (in Dollars)
Cash, FDIC Insured Amount
Concentration risk percentage
Concentration Risk, Percentage
General and administrative [Member]
Research and development [Member]
Total related party debt
Related Party Debt Non Current
Amount, after deduction of unamortized premium (discount) and debt issuance cost, of related party debt classified as noncurrent.
Stock Options [Member]
Senior Leadership Team Special Recognition Bonus [Member]
SGI Commercial Arrangements [Member]
Intrinsic Value, Granted
Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Total Intrinsic Value
Intrinsic value granted.
Options, Exercised
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercises in Period
Product Concentration Risk [Member]
Sales of Other Products [Member]
Statement of Income Location [Axis]
Statement of Income Location [Domain]
Marketing and sales [Member]
Number Outstanding, Vested
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period
Weighted Average Grant Date Fair Value, Vested
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value
Number Outstanding, Forfeited
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeited in Period
Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Table]
Related Party Transaction [Domain]
Omni-Channel [Member]
Omni Channel Member
Segments [Domain]
Schedule of Securities Excluded from Calculation Diluted Net Loss Per Common Share [Line Items]
Per share (in Dollars per share)
Preferred Stock, Par or Stated Value Per Share
E-Commerce Online Channels [Member]
ECommerce Online Channels Member
Concentration Risk Benchmark [Axis]
Concentration Risk Benchmark [Domain]
Accounts Receivable [Member]
Accounts Receivable [Member]
Net income (loss) attributable to Purple Innovation, Inc. – diluted
Net Income (Loss) Available to Common Stockholders, Diluted
Recognized gain (loss) (in Dollars)
Gain (Loss) on Fair Value Hedges Recognized in Earnings
Warrant Liabilities [Member]
Warrant Liabilities Member
Purchase of each warrants
Class of Warrant or Right, Number of Securities Called by Each Warrant or Right
Estimated date of event causing a warrant re-price [Member]
Measurement Input Warrants Reprice Member
Schedule Of Warrants Outstanding Abstract
Stockholders’ Equity - Schedule of Warrants Outstanding (Details) [Table]
2024 Warrants [Member]
Warrants2024 Member
2025 Warrants [Member]
Warrants2025 Member
2025 Additional Warrants [Member]
Additional Warrants2025 Member
Number of mattress slots
Number Of Mattress Slots
Number of mattress slots.
Reduction of revenue
Revenue from Contract with Customer, Including Assessed Tax