v3.26.1
Condensed Consolidated Statements of Stockholders’ Equity (Deficit) (Unaudited) - USD ($)
shares in Thousands, $ in Thousands
Class A
Common Stock
Class B
Common Stock
Additional Paid-in Capital
Accumulated Deficit
Total Stockholders’ Equity (Deficit) attributable to Purple Innovation, Inc.
Noncontrolling Interest
Total
Balance at Dec. 31, 2024 $ 4 $ 594,060 $ (573,866) $ 20,198 $ 11 $ 20,209
Balance (in Shares) at Dec. 31, 2024 4,302 7          
Net loss (19,137) (19,137) (29) (19,166)
Stock-based compensation 368 368 368
Issuance of stock under equity compensation plans (81) (81) (81)
Issuance of stock under equity compensation plans (in Shares) 16            
Impact of transactions affecting NCI (8) (8) 8
Balance at Mar. 31, 2025 $ 4 594,339 (593,003) 1,340 (10) 1,330
Balance (in Shares) at Mar. 31, 2025 4,318 7          
Balance at Dec. 31, 2024 $ 4 594,060 (573,866) 20,198 11 20,209
Balance (in Shares) at Dec. 31, 2024 4,302 7          
Net loss             (36,537)
Balance at Jun. 30, 2025 $ 4 594,705 (610,348) (15,639) 60 (15,579)
Balance (in Shares) at Jun. 30, 2025 4,330 7          
Balance at Mar. 31, 2025 $ 4 594,339 (593,003) 1,340 (10) 1,330
Balance (in Shares) at Mar. 31, 2025 4,318 7          
Net loss (17,345) (17,345) (26) (17,371)
Stock-based compensation 477 477 477
Issuance of stock under equity compensation plans (100) (100) (100)
Issuance of stock under equity compensation plans (in Shares) 12            
Impact of transactions affecting NCI (96) (96) 96
Accrued Distribution True-Up 85 85 85
Balance at Jun. 30, 2025 $ 4 594,705 (610,348) (15,639) 60 (15,579)
Balance (in Shares) at Jun. 30, 2025 4,330 7          
Balance at Dec. 31, 2025 $ 4 595,589 (625,280) (29,687) 18 (29,669)
Balance (in Shares) at Dec. 31, 2025 4,330 7          
Net loss (30,541) (30,541) (35) (30,576)
Stock-based compensation 156 156 156
Issuance of stock under equity compensation plans (51) (51) (51)
Issuance of stock under equity compensation plans (in Shares) 16            
Balance at Mar. 31, 2026 $ 4 595,694 (655,821) (60,123) (17) (60,140)
Balance (in Shares) at Mar. 31, 2026 4,346 7          
Balance at Dec. 31, 2025 $ 4 595,589 (625,280) (29,687) 18 (29,669)
Balance (in Shares) at Dec. 31, 2025 4,330 7          
Net loss             (33,822)
Balance at Jun. 30, 2026 $ 4 595,280 (659,051) (63,767) (33) (63,800)
Balance (in Shares) at Jun. 30, 2026 4,353 7          
Balance at Mar. 31, 2026 $ 4 595,694 (655,821) (60,123) (17) (60,140)
Balance (in Shares) at Mar. 31, 2026 4,346 7          
Net loss (3,230) (3,230) (16) (3,246)
Stock-based compensation (377) (377) (377)
Issuance of stock under equity compensation plans (37) (37) (37)
Issuance of stock under equity compensation plans (in Shares) 7            
Balance at Jun. 30, 2026 $ 4 $ 595,280 $ (659,051) $ (63,767) $ (33) $ (63,800)
Balance (in Shares) at Jun. 30, 2026 4,353 7