Net Loss Per Common Share (Tables)

6 Months Ended

Jun. 30, 2026

Net Loss Per Common Share [Abstract]

Schedule of Basic and Diluted Weighted Average Shares Outstanding and Loss Per Share

The following table sets forth the calculation of basic and diluted weighted average shares outstanding and net loss per share for the periods presented (in thousands, except per share amounts):

		Three Months Ended June 30,								Six Months Ended June 30,
		2026				2025				2026				2025
Numerator:
Net loss attributable to Purple Innovation, Inc. – basic		$	(3,230	)		$	(17,345	)		$	(33,771	)		$	(36,482	)
Less – net loss attributed to noncontrolling interest			(16	)			—				(51	)			—
Net income (loss) attributable to Purple Innovation, Inc. – diluted		$	(3,246	)		$	(17,345	)		$	(33,822	)		$	(36,482	)
Denominator:
Weighted average shares—basic			4,353				4,329				4,344				4,317
Add – dilutive effect of Class B common stock			7				—				7				—
Weighted average shares—diluted			4,360				4,329				4,351				4,317
Net loss per common share:
Basic		$	(0.74	)		$	(4.01	)		$	(7.77	)		$	(8.45	)
Diluted		$	(0.74	)		$	(4.01	)		$	(7.77	)		$	(8.45	)

Schedule of Securities Excluded from Calculation Diluted Net Loss Per Common Share

Potentially dilutive securities that have been excluded from the calculation of diluted net loss per common share are as follows (in thousands):

		Three Months Ended June 30,								Six Months Ended June 30,
		2026				2025				2026				2025
Warrants			1,631				1,631				1,631				1,631
Restricted stock units			14				128				14				128
Stock options			20				20				20				20
Class B common stock			—				7				—				7