Exhibit 99.1

 

Phoenix New Media Reports Second Quarter 2026 Unaudited Financial Results

Live Conference Call to be Held at 9:30 PM U.S. Eastern Time on August 11, 2026

BEIJING, China, August 12, 2026 — Phoenix New Media Limited (NYSE: FENG) (“Phoenix New Media”, “ifeng” or the “Company”), a leading new media company in China, today announced its unaudited financial results for the second quarter ended June 30, 2026.

Mr. Qi Li, CEO of Phoenix New Media, stated, “In the second quarter, we remained dedicated to driving operational excellence while expanding our commercial reach. Looking ahead, we will continue investing in trusted content, expand monetization opportunities across key verticals, and better align our content capabilities and commercial value creation. We expect these efforts will help us further reinforce our position as a trusted media company and support sustainable long-term development.”

Second Quarter 2026 Financial Results

REVENUES

Total revenues in the second quarter of 2026 increased by 15.8% to RMB216.7 million (US$31.9 million) from RMB187.1 million in the same period of 2025, primarily due to the year-over-year increase in the Company’s paid services revenues.

Net advertising revenues in the second quarter of 2026 decreased by 4.2% to RMB146.9 million (US$21.6 million) from RMB153.3 million in the same period of 2025.

Paid services revenues in the second quarter of 2026 increased by 106.5% to RMB69.8 million (US$10.3 million) from RMB33.8 million in the same period of 2025. Paid services revenues comprise (i) revenues from paid contents and (ii) revenues from E-commerce and others. Revenues from paid contents in the second quarter of 2026 increased by 114.3% to RMB65.8 million (US$9.7 million) from RMB30.7 million in the same period of 2025, driven by revenues generated from the Company's digital reading services offered through mini-programs on third-party applications. Revenues from E-commerce and others in the second quarter of 2026 increased by 29.0% to RMB4.0 million (US$0.6 million) from RMB3.1 million in the same period of 2025.

COST OF REVENUES AND GROSS PROFIT

Cost of revenues in the second quarter of 2026 decreased by 2.6% to RMB92.6 million (US$13.6 million) from RMB95.1 million in the same period of 2025, as a result of the Company’s strict cost control measures.

Gross profit in the second quarter of 2026 increased by 34.9% to RMB124.1 million (US$18.3 million) from RMB92.0 million in the same period of 2025. Gross margin in the second quarter of 2026 increased to 57.3% from 49.2% in the same period of 2025. The increase in gross margin was mainly attributable to higher gross margin of the digital reading services offered through mini-programs and significant increase in revenues from such services.

To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), the Company has presented certain non-GAAP financial measures in this press release, which excluded the impact of certain reconciling items as stated in the “Use of Non-GAAP Financial Measures” section below. The related reconciliations to GAAP financial measures are presented in the accompanying “Unaudited Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures.”

Non-GAAP gross margin in the second quarter of 2026, which excluded share-based compensation, increased to 57.3% from 49.2% in the same period of 2025.

OPERATING EXPENSES AND LOSS FROM OPERATIONS

Total operating expenses in the second quarter of 2026 increased by 30.4% to RMB129.4 million (US$19.1 million) from RMB99.2 million in the same period of 2025, primarily attributable to higher sales and marketing expenses incurred for the digital reading services offered through mini-programs.

Loss from operations in the second quarter of 2026 was RMB5.3 million (US$0.8 million), compared to loss from operations of RMB7.2 million in the same period of 2025. Operating margin in the second quarter of 2026 was negative 2.4%, compared to negative 3.9% in the same period of 2025.

Non-GAAP loss from operations in the second quarter of 2026, which excluded share-based compensation, was RMB5.3 million (US$0.8 million), compared to non-GAAP loss from operations of RMB7.2 million in the same period of 2025. Non-GAAP operating margin in the second quarter of 2026, which excluded share-based compensation, was negative 2.4%, compared to negative 3.8%, in the same period of 2025.

 


 

OTHER INCOME OR LOSS

Other income or loss reflects net interest income, foreign currency exchange gain or loss, income or loss from equity investments, including impairment, fair value changes in investments, net, and others, net. Total net other income in the second quarter of 2026 was RMB12.8 million (US$1.9 million), compared to total net other income of RMB2.1 million recorded in the same period of 2025, which mainly consisted of the following items:

Net interest income in the second quarter of 2026 was RMB4.4 million (US$0.6 million), compared to RMB6.1 million in the same period of 2025.
Loss from equity method investments, including impairment, was RMB1.4 million (US$0.2 million) in the second quarter of 2026, compared to loss from equity method investments, including impairment, of RMB3.1 million in the same period of 2025, which were mainly attributable to the changes in estimated fair value of the underlying investments held by the Company through limited partnerships accounted for under the equity method
Fair value changes in investments, net in the second quarter of 2026 was a gain of RMB9.0 million (US$1.3 million), compared to a loss of almost nil in the same period of 2025, which were mainly attributable to the changes in estimated fair value of the underlying investments held by the Company through a private equity fund accounted using NAV as a practical expedient under ASC 820.

NET INCOME OR LOSS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

Net income attributable to Phoenix New Media Limited in the second quarter of 2026 was RMB6.5 million (US$1.0 million), compared to net loss attributable to Phoenix New Media Limited of RMB10.4 million in the same period of 2025. Net margin in the second quarter of 2026 was 3.0%, compared to negative 5.5% in the same period of 2025. Net income per basic and diluted ordinary share in the second quarter of 2026 was RMB0.01 (US$0.00), compared to net loss per basic and diluted ordinary share of RMB0.02 in the same period of 2025.

Non-GAAP net loss attributable to Phoenix New Media Limited, which excluded share-based compensation, income or loss from equity investments, including impairment, and fair value changes in investments, net, was RMB1.1 million (US$0.2 million) in the second quarter of 2026, compared to non-GAAP net loss attributable to Phoenix New Media Limited of RMB7.2 million in the same period of 2025. Non-GAAP net margin in the second quarter of 2026 was negative 0.5%, compared to negative 3.9% in the same period of 2025. Non-GAAP net loss per basic and diluted ADS in the second quarter of 2026 was RMB0.09 (US$0.01), compared to non-GAAP net loss per basic and diluted ADS of RMB0.60 in the same period of 2025. “ADS(s)” refers to the Company's American Depositary Share(s), each representing 48 Class A ordinary shares of the Company.

In the second quarter of 2026, the Company’s weighted average number of ADSs used in the computation of basic and diluted net loss per ADS was 12,010,776. As of June 30, 2026, the Company had a total of 576,517,237 ordinary shares outstanding, or the equivalent of 12,010,776 ADSs.

CERTAIN BALANCE SHEET ITEMS

As of June 30, 2026, the Company’s cash and cash equivalents, term deposits and short term investments and restricted cash were RMB990.0 million (US$145.9 million).

Business Outlook

For the third quarter of 2026, the Company expects its total revenues to be between RMB220.9million and RMB235.9 million; net advertising revenues are expected to be between RMB151.9 million and RMB161.9 million; and paid services revenues are expected to be between RMB69.0 million and RMB74.0 million.

All of the above forecasts reflect the current and preliminary view of the Company’s management, which are subject to changes and substantial uncertainty, particularly in view of the uncertainty of macroeconomic environment.

Conference Call Information

The Company will hold a conference call at 9:30 p.m. U.S. Eastern Time on August 11, 2026 (August 12, 2026 at 9:30 a.m. Beijing/Hong Kong time) to discuss its second quarter 2026 unaudited financial results and operating performance.

To participate in the call, please register in advance of the conference by clicking here (https://register-conf.media-server.com/register/BI3297165329ae4b33982333a7f2eef05c). Upon registering, each participant will receive the participant dial-in numbers and a unique access PIN, which will be used to join the conference call. Please dial in 10 minutes before the call is scheduled to begin.

A live and archived webcast of the conference call will also be available at the Company’s investor relations website at http://ir.ifeng.com.

 


 

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), Phoenix New Media Limited uses non-GAAP gross profit, non-GAAP gross margin, non-GAAP income or loss from operations, non-GAAP operating margin, non-GAAP net income or loss attributable to Phoenix New Media Limited, non-GAAP net margin and non-GAAP net income or loss per diluted ADS, each of which is a non-GAAP financial measure. Non-GAAP gross profit is gross profit excluding share-based compensation. Non-GAAP gross margin is non-GAAP gross profit divided by total revenues. Non-GAAP income or loss from operations is income or loss from operations excluding share-based compensation. Non-GAAP operating margin is non-GAAP income or loss from operations divided by total revenues. Non-GAAP net income or loss attributable to Phoenix New Media Limited is net income or loss attributable to Phoenix New Media Limited excluding share-based compensation, income or loss from equity investments, including impairment and fair value changes in investments, net. Non-GAAP net margin is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by total revenues. Non-GAAP net income or loss per diluted ADS is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the aforementioned non-GAAP to GAAP reconciling items add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with the related GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using these non-GAAP financial measures to evaluate its business allows both management and investors to assess the Company’s performance against its competitors and ultimately monitor its capacity to generate returns for investors. The Company also believes that these non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of items like share-based compensation, income or loss from equity investments, including impairment, and fair value changes in investments, net, which have been and will continue to be significant recurring items. However, the use of these non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using these non-GAAP financial measures is that they do not include all items that impact the Company’s gross profit, income or loss from operations and net income or loss attributable to Phoenix New Media Limited for the period. In addition, because these non-GAAP financial measures are not calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider these non-GAAP financial measures in isolation from, or as an alternative to, the financial measures prepared in accordance with GAAP.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars (“USD”) at specified rates solely for the convenience of the readers. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.7851 to US$1.00, the noon buying rate in effect on June 30, 2026 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentations, all percentages are calculated using the numbers presented in the financial information contained in this earnings release.

 

 


 

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals and interactive services; its mobile channel, consisting of mobile news applications, mobile video application, digital reading applications and mobile Internet website; and its operations with the telecom operators that provides mobile value-added services.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media’s strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward−looking statements in its periodic reports to the U.S. Securities and Exchange Commission (“SEC”) on Forms 20−F and 6−K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company’s reliance on online and mobile advertising for a majority of its total revenues; the Company’s expectations regarding demand for and market acceptance of its services; the Company’s expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; the Company’s investment plans and strategies; fluctuations in the Company’s quarterly operating results; the Company’s plans to enhance its user experience, infrastructure and services offerings; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in the Company’s filings with the SEC, including its registration statement on Form F−1, as amended, and its annual reports on Form 20−F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited

Muzi Guo

Email: investorrelations@ifeng.com

 

 

 

 

 

 


 

Phoenix New Media Limited

Unaudited Condensed Consolidated Balance Sheets

(Amounts in thousands)

 

 

December 31,

 

 

June 30,

 

 

June 30,

 

 

2025

 

2026

 

 

2026

 

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

ASSETS

 

 

 

 

 

 

 

 

 

Current assets:

 

 

 

 

 

 

 

 

 

Cash and cash equivalents

 

 

537,549

 

 

 

502,801

 

 

 

74,104

 

Term deposits and short term investments

 

 

464,226

 

 

 

483,526

 

 

 

71,263

 

Restricted cash

 

 

16,102

 

 

 

3,705

 

 

 

546

 

Accounts receivable, net

 

 

293,119

 

 

 

269,007

 

 

 

39,647

 

Amounts due from related parties

 

 

74,392

 

 

 

68,599

 

 

 

10,110

 

Prepayment and other current assets

 

 

32,905

 

 

 

41,696

 

 

 

6,145

 

Total current assets

 

 

1,418,293

 

 

 

1,369,334

 

 

 

201,815

 

Non-current assets:

 

 

 

 

 

 

 

 

 

Property and equipment, net

 

 

10,728

 

 

 

9,117

 

 

 

1,344

 

Intangible assets, net

 

 

10,415

 

 

 

8,848

 

 

 

1,304

 

Available-for-sale debt investments

 

 

306

 

 

 

297

 

 

 

45

 

Equity investments, net

 

 

104,124

 

 

 

117,115

 

 

 

17,259

 

Deferred tax assets

 

 

53,331

 

 

 

57,157

 

 

 

8,424

 

Operating lease right-of-use assets, net

 

 

41,957

 

 

 

36,277

 

 

 

5,347

 

Other non-current assets

 

 

10,635

 

 

 

9,188

 

 

 

1,354

 

Total non-current assets

 

 

231,496

 

 

 

237,999

 

 

 

35,077

 

Total assets

 

 

1,649,789

 

 

 

1,607,333

 

 

 

236,892

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

 

 

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

 

 

 

Accounts payable

 

 

122,420

 

 

 

118,878

 

 

 

17,520

 

Amounts due to related parties

 

 

29,144

 

 

 

32,137

 

 

 

4,736

 

Advances from customers

 

 

26,203

 

 

 

24,209

 

 

 

3,568

 

Taxes payable

 

 

176,404

 

 

 

171,024

 

 

 

25,206

 

Salary and welfare payable

 

 

73,203

 

 

 

62,141

 

 

 

9,159

 

Accrued expenses and other current liabilities

 

 

56,782

 

 

 

53,416

 

 

 

7,873

 

Operating lease liabilities

 

 

14,098

 

 

 

12,621

 

 

 

1,860

 

Total current liabilities

 

 

498,254

 

 

 

474,426

 

 

 

69,922

 

Non-current liabilities:

 

 

 

 

 

 

 

 

 

Long-term liabilities

 

 

13,996

 

 

 

13,996

 

 

 

2,063

 

Operating lease liabilities

 

 

29,224

 

 

 

25,942

 

 

 

3,823

 

Total non-current liabilities

 

 

43,220

 

 

 

39,938

 

 

 

5,886

 

Total liabilities

 

 

541,474

 

 

 

514,364

 

 

 

75,808

 

Shareholders' equity:

 

 

 

 

 

 

 

 

 

Phoenix New Media Limited shareholders' equity:

 

 

 

 

 

 

 

 

 

Class A ordinary shares

 

 

17,499

 

 

 

17,499

 

 

 

2,579

 

Class B ordinary shares

 

 

22,053

 

 

 

22,053

 

 

 

3,250

 

Additional paid-in capital

 

 

1,642,094

 

 

 

1,642,094

 

 

 

242,015

 

Treasury stock

 

 

(1,480

)

 

 

(1,480

)

 

 

(218

)

Statutory reserves

 

 

100,214

 

 

 

100,214

 

 

 

14,770

 

Accumulated deficit

 

 

(567,455

)

 

 

(577,701

)

 

 

(85,143

)

Accumulated other comprehensive loss

 

 

(41,782

)

 

 

(45,962

)

 

 

(6,774

)

Total Phoenix New Media Limited shareholders' equity

 

 

1,171,143

 

 

 

1,156,717

 

 

 

170,479

 

Noncontrolling interests

 

 

(62,828

)

 

 

(63,748

)

 

 

(9,395

)

Total shareholders' equity

 

 

1,108,315

 

 

 

1,092,969

 

 

 

161,084

 

Total liabilities and shareholders' equity

 

 

1,649,789

 

 

 

1,607,333

 

 

 

236,892

 

 

 


 

Phoenix New Media Limited

Unaudited Condensed Consolidated Statements of Comprehensive Income/(loss)

(Amounts in thousands, except for number of shares and per share (or ADS) data)

 

Three Months Ended

 

 

Six Months Ended

 

 

June 30,

 

 

March 31,

 

 

June 30,

 

 

June 30,

 

 

June 30,

 

 

June 30,

 

 

June 30,

 

 

2025

 

 

2026

 

 

2026

 

 

2026

 

 

2025

 

 

2026

 

 

2026

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net advertising revenues

 

153,307

 

 

 

125,350

 

 

 

146,902

 

 

 

21,651

 

 

 

273,854

 

 

 

272,252

 

 

 

40,125

 

Paid service revenues

 

33,846

 

 

 

63,462

 

 

 

69,830

 

 

 

10,292

 

 

 

68,511

 

 

 

133,292

 

 

 

19,645

 

Total revenues

 

187,153

 

 

 

188,812

 

 

 

216,732

 

 

 

31,943

 

 

 

342,365

 

 

 

405,544

 

 

 

59,770

 

Cost of revenues

 

(95,131

)

 

 

(87,827

)

 

 

(92,590

)

 

 

(13,646

)

 

 

(187,612

)

 

 

(180,417

)

 

 

(26,590

)

Gross profit

 

92,022

 

 

 

100,985

 

 

 

124,142

 

 

 

18,297

 

 

 

154,753

 

 

 

225,127

 

 

 

33,180

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sales and marketing expenses

 

(68,545

)

 

 

(90,597

)

 

 

(93,494

)

 

 

(13,779

)

 

 

(131,583

)

 

 

(184,091

)

 

 

(27,132

)

General and administrative expenses

 

(14,135

)

 

 

(25,245

)

 

 

(21,231

)

 

 

(3,129

)

 

 

(35,168

)

 

 

(46,476

)

 

 

(6,850

)

Technology and product development expenses

 

(16,553

)

 

 

(15,063

)

 

 

(14,669

)

 

 

(2,162

)

 

 

(33,578

)

 

 

(29,732

)

 

 

(4,382

)

Total operating expenses

 

(99,233

)

 

 

(130,905

)

 

 

(129,394

)

 

 

(19,070

)

 

 

(200,329

)

 

 

(260,299

)

 

 

(38,364

)

Loss from operations

 

(7,211

)

 

 

(29,920

)

 

 

(5,252

)

 

 

(773

)

 

 

(45,576

)

 

 

(35,172

)

 

 

(5,184

)

Other income/(loss):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest income, net

 

6,090

 

 

 

4,751

 

 

 

4,413

 

 

 

650

 

 

 

11,154

 

 

 

9,164

 

 

 

1,351

 

Foreign currency exchange (loss)/gain

 

(1,023

)

 

 

(155

)

 

 

744

 

 

 

110

 

 

 

(1,082

)

 

 

589

 

 

 

87

 

Loss from equity method investments, including impairment

 

(3,115

)

 

 

(113

)

 

 

(1,415

)

 

 

(209

)

 

 

(3,302

)

 

 

(1,528

)

 

 

(225

)

Fair value changes in investments, net

 

(10

)

 

 

5,505

 

 

 

9,030

 

 

 

1,331

 

 

 

(78

)

 

 

14,535

 

 

 

2,142

 

Others, net

 

193

 

 

 

321

 

 

 

4

 

 

 

1

 

 

 

453

 

 

 

325

 

 

 

48

 

(Loss)/income before income taxes

 

(5,076

)

 

 

(19,611

)

 

 

7,524

 

 

 

1,110

 

 

 

(38,431

)

 

 

(12,087

)

 

 

(1,781

)

Income tax (expense)/benefit

 

(4,627

)

 

 

1,207

 

 

 

(285

)

 

 

(42

)

 

 

(1,526

)

 

 

922

 

 

 

136

 

Net (loss)/income

 

(9,703

)

 

 

(18,404

)

 

 

7,239

 

 

 

1,068

 

 

 

(39,957

)

 

 

(11,165

)

 

 

(1,645

)

Net (income)/loss attributable to noncontrolling interests

 

(652

)

 

 

1,613

 

 

 

(694

)

 

 

(102

)

 

 

(124

)

 

 

919

 

 

 

135

 

Net (loss)/income attributable to Phoenix New Media Limited

 

(10,355

)

 

 

(16,791

)

 

 

6,545

 

 

 

966

 

 

 

(40,081

)

 

 

(10,246

)

 

 

(1,510

)

Net (loss)/income

 

(9,703

)

 

 

(18,404

)

 

 

7,239

 

 

 

1,068

 

 

 

(39,957

)

 

 

(11,165

)

 

 

(1,645

)

Other comprehensive income/(loss), net of tax: foreign currency translation adjustment

 

710

 

 

 

(1,655

)

 

 

(2,525

)

 

 

(372

)

 

 

596

 

 

 

(4,180

)

 

 

(616

)

Comprehensive (loss)/income

 

(8,993

)

 

 

(20,059

)

 

 

4,714

 

 

 

696

 

 

 

(39,361

)

 

 

(15,345

)

 

 

(2,261

)

Comprehensive (income)/loss attributable to noncontrolling interests

 

(652

)

 

 

1,613

 

 

 

(694

)

 

 

(102

)

 

 

(124

)

 

 

919

 

 

 

135

 

Comprehensive (loss)/income attributable to Phoenix New Media Limited

 

(9,645

)

 

 

(18,446

)

 

 

4,020

 

 

 

594

 

 

 

(39,485

)

 

 

(14,426

)

 

 

(2,126

)

Net (loss)/income per Class A and Class B ordinary share:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

(0.02

)

 

 

(0.03

)

 

 

0.01

 

 

 

0.00

 

 

 

(0.07

)

 

 

(0.02

)

 

 

(0.00

)

Diluted

 

(0.02

)

 

 

(0.03

)

 

 

0.01

 

 

 

0.00

 

 

 

(0.07

)

 

 

(0.02

)

 

 

(0.00

)

Net (loss)/income per ADS (1 ADS represents 48 Class A ordinary shares):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

(0.86

)

 

 

(1.40

)

 

 

0.54

 

 

 

0.08

 

 

 

(3.34

)

 

 

(0.85

)

 

 

(0.13

)

Diluted

 

(0.86

)

 

 

(1.40

)

 

 

0.54

 

 

 

0.08

 

 

 

(3.34

)

 

 

(0.85

)

 

 

(0.13

)

Weighted average number of Class A and Class B ordinary shares used in computing net (loss)/income per share:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

Diluted

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 


 

Phoenix New Media Limited

Unaudited Condensed Segments Information

(Amounts in thousands)

 

Three Months Ended

 

 

Six Months Ended

 

 

June 30,

 

 

March 31,

 

 

June 30,

 

 

June 30,

 

 

June 30,

 

 

June 30,

 

 

June 30,

 

 

2025

 

 

2026

 

 

2026

 

 

2026

 

 

2025

 

 

2026

 

 

2026

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net advertising service

 

153,307

 

 

 

125,350

 

 

 

146,902

 

 

 

21,651

 

 

 

273,854

 

 

 

272,252

 

 

 

40,125

 

Paid services

 

33,846

 

 

 

63,462

 

 

 

69,830

 

 

 

10,292

 

 

 

68,511

 

 

 

133,292

 

 

 

19,645

 

Total revenues

 

187,153

 

 

 

188,812

 

 

 

216,732

 

 

 

31,943

 

 

 

342,365

 

 

 

405,544

 

 

 

59,770

 

Cost of revenues

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net advertising service

 

89,353

 

 

 

81,736

 

 

 

84,926

 

 

 

12,516

 

 

 

175,949

 

 

 

166,662

 

 

 

24,563

 

Paid services

 

5,778

 

 

 

6,091

 

 

 

7,664

 

 

 

1,130

 

 

 

11,663

 

 

 

13,755

 

 

 

2,027

 

Total cost of revenues

 

95,131

 

 

 

87,827

 

 

 

92,590

 

 

 

13,646

 

 

 

187,612

 

 

 

180,417

 

 

 

26,590

 

Gross profit

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net advertising service

 

63,954

 

 

 

43,614

 

 

 

61,976

 

 

 

9,135

 

 

 

97,905

 

 

 

105,590

 

 

 

15,562

 

Paid services

 

28,068

 

 

 

57,371

 

 

 

62,166

 

 

 

9,162

 

 

 

56,848

 

 

 

119,537

 

 

 

17,618

 

Total gross profit

 

92,022

 

 

 

100,985

 

 

 

124,142

 

 

 

18,297

 

 

 

154,753

 

 

 

225,127

 

 

 

33,180

 

 

 


 

 

Phoenix New Media Limited

Unaudited Condensed Information of Cost of Revenues

(Amounts in thousands)

 

Three Months Ended

 

 

Six Months Ended

 

 

June 30,

 

 

March 31,

 

 

June 30,

 

 

June 30,

 

 

June 30,

 

 

June 30,

 

 

June 30,

 

 

2025

 

 

2026

 

 

2026

 

 

2026

 

 

2025

 

 

2026

 

 

2026

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue sharing fees

 

1,671

 

 

 

1,661

 

 

 

760

 

 

 

112

 

 

 

4,519

 

 

 

2,421

 

 

 

357

 

Content and operational costs

 

88,219

 

 

 

82,549

 

 

 

88,235

 

 

 

13,004

 

 

 

171,246

 

 

 

170,784

 

 

 

25,170

 

Bandwidth costs

 

5,241

 

 

 

3,617

 

 

 

3,595

 

 

 

530

 

 

 

11,847

 

 

 

7,212

 

 

 

1,063

 

Total cost of revenues

 

95,131

 

 

 

87,827

 

 

 

92,590

 

 

 

13,646

 

 

 

187,612

 

 

 

180,417

 

 

 

26,590

 

 

 


 

Phoenix New Media Limited

Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

(Amounts in thousands, except for number of ADSs and per ADS data)

 

Three Months Ended June 30, 2025

 

 

Three Months Ended March 31, 2026

 

 

Three Months Ended June 30, 2026

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

 

Non-GAAP

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

 

Non-GAAP

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

Non-GAAP

 

 

RMB

 

 

RMB

 

 

 

RMB

 

 

RMB

 

 

RMB

 

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross profit

 

92,022

 

 

 

7

 

 

(1

)

 

92,029

 

 

 

100,985

 

 

 

-

 

 

(1

)

 

100,985

 

 

 

124,142

 

 

 

-

 

(1)

 

124,142

 

Gross margin

 

49.2

%

 

 

 

 

 

 

49.2

%

 

 

53.5

%

 

 

 

 

 

 

53.5

%

 

 

57.3

%

 

 

 

 

 

57.3

%

Loss from operations

 

(7,211

)

 

 

7

 

 

(1

)

 

(7,204

)

 

 

(29,920

)

 

 

-

 

 

(1

)

 

(29,920

)

 

 

(5,252

)

 

 

-

 

(1)

 

(5,252

)

Operating margin

 

(3.9

)%

 

 

 

 

 

 

(3.8

)%

 

 

(15.8

)%

 

 

 

 

 

 

(15.8

)%

 

 

(2.4

)%

 

 

 

 

 

(2.4

)%

 

 

 

 

7

 

 

(1

)

 

 

 

 

 

 

 

-

 

 

(1

)

 

 

 

 

 

 

 

-

 

(1)

 

 

 

 

 

 

3,115

 

 

(2

)

 

 

 

 

 

 

 

113

 

 

(2

)

 

 

 

 

 

 

 

1,415

 

(2)

 

 

 

 

 

 

 

10

 

 

(3

)

 

 

 

 

 

 

 

(5,505

)

 

(3

)

 

 

 

 

 

 

 

(9,030

)

(3)

 

 

Net (loss)/income attributable to Phoenix New Media Limited

 

(10,355

)

 

 

3,132

 

 

 

 

(7,223

)

 

 

(16,791

)

 

 

(5,392

)

 

 

 

(22,183

)

 

 

6,545

 

 

 

(7,615

)

 

 

(1,070

)

Net margin

 

(5.5

)%

 

 

 

 

 

 

(3.9

)%

 

 

(8.9

)%

 

 

 

 

 

 

(11.7

)%

 

 

3.0

%

 

 

 

 

 

(0.5

)%

Net (loss)/income per ADS-basic and diluted

 

(0.86

)

 

 

 

 

 

 

(0.60

)

 

 

(1.40

)

 

 

 

 

 

 

(1.85

)

 

 

0.54

 

 

 

 

 

 

(0.09

)

Weighted average number of ADSs used in computing basic and diluted net (loss)/income per ADS

 

12,010,776

 

 

 

 

 

 

 

12,010,776

 

 

 

12,010,776

 

 

 

 

 

 

 

12,010,776

 

 

 

12,010,776

 

 

 

 

 

 

12,010,776

 

 

(1) Share-based compensation

(2) Loss from equity investments, including impairment

(3) Fair value changes in investments, net