REVENUE - Narrative (Details) - USD ($) |
3 Months Ended | 6 Months Ended | 12 Months Ended | |||
|---|---|---|---|---|---|---|
Jun. 30, 2026 |
Jun. 30, 2025 |
Jun. 30, 2026 |
Jun. 30, 2025 |
Dec. 31, 2025 |
Dec. 31, 2024 |
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| Disaggregation of Revenue [Line Items] | ||||||
| Revenue | $ 5,807,086 | $ 9,133,232 | $ 12,380,318 | $ 17,101,595 | ||
| Length of contract with customers | 1 year | |||||
| Contract liabilities | 4,083,835 | $ 4,083,835 | $ 4,729,767 | $ 8,188,651 | ||
| Contract liabilities, revenue recognized | $ 4,300,000 | |||||
| Performance obligation contract term | 1 year | |||||
| Performance obligation contract term | 1 year | 1 year | ||||
| Sponsored Social Revenue | ||||||
| Disaggregation of Revenue [Line Items] | ||||||
| Revenue | 5,200,000 | 8,000,000.0 | $ 11,200,000 | 14,700,000 | ||
| Content Revenue | ||||||
| Disaggregation of Revenue [Line Items] | ||||||
| Revenue | $ 500,000 | $ 1,100,000 | $ 1,000,000.0 | $ 2,200,000 | ||
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- Definition Contract Length For Sales Commissions Payment No definition available.
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- Definition Length of Contract With Customers No definition available.
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- Definition Performance Obligation Contract Term No definition available.
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- Definition Amount of obligation to transfer good or service to customer for which consideration has been received or is receivable. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount of revenue recognized that was previously included in balance of obligation to transfer good or service to customer for which consideration from customer has been received or is due. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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